Experience

Rouge marketing
• Advertising Services
• 1 - 100 Employee
• Media Director

  • Apr 2022 - Present


Medialliance

• Canada
• Advertising Services
• 1 - 100 Employee

• Planner and Buyer

  • Mar 2020 - Apr 2022

  Within the Medialliance team, I analyze various data (Vividata, Google Analytics, etc.) to make strategic recommendations, and to plan 360 media campaigns that meet clients’ objectives. I make sure that media projects run smoothly, and that the budget and deadlines are respected. Clients : Théâtre Gilles-Vigneault, Groupe Marcelle, Old Brewery Mission Within the Medialliance team, I analyze various data (Vividata, Google Analytics, etc.) to make strategic recommendations, and to plan 360 media campaigns that meet clients’ objectives. I make sure that media projects run smoothly, and that the budget and deadlines are respected. Clients : Théâtre Gilles-Vigneault, Groupe Marcelle, Old Brewery Mission

• Media planner

  • Oct 2016 - Jun 2019

Dentsu Media
• Advertising Services
• 200 - 300 Employee
• Interactive Media Planner

  • Jan 2016 - Oct 2016


DentsuBos

• Brazil
• Mining

• Web Planner Jr.

  • Dec 2014 - Dec 2015

  Working mainly on Air Transat’s account, I was in charge of planning and coordinating web campaigns with an objective on increasing awareness, and those made in partnership with tourist offices or hotel chains. I was in charge of trafficking placements in DoubleClick Campaign Manager (DCM). I managed and optimized web campaigns on different platforms (Ex : Business Manager (Facebook and Instagram), Google Ads, etc.) in addition to reporting on performance. Client : Air Transat Working mainly on Air Transat’s account, I was in charge of planning and coordinating web campaigns with an objective on increasing awareness, and those made in partnership with tourist offices or hotel chains. I was in charge of trafficking placements in DoubleClick Campaign Manager (DCM). I managed and optimized web campaigns on different platforms (Ex : Business Manager (Facebook and Instagram), Google Ads, etc.) in addition to reporting on performance. Client : Air Transat



Touché!

• Australia
• Retail
• 1 - 100 Employee

• Digital Strategist Assistant

  • Dec 2013 - Dec 2014

  In the digital team, I worked closely with strategists and media partners to implement the various integrated projects and web campaigns. I also presented weekly and month reports while providing a complete analysis. Clients : Via Rail, Marks, Les producteurs de lait du Québec In the digital team, I worked closely with strategists and media partners to implement the various integrated projects and web campaigns. I also presented weekly and month reports while providing a complete analysis. Clients : Via Rail, Marks, Les producteurs de lait du Québec

• Media Assistant

  • Mar 2011 - Dec 2013

  As part of the media team, I assisted the various media planners with the media buys, the coordination of the material to ensure the launches of the web campaigns, the monitoring of the campaigns’ delivery, and the preparation of the reports. Clients : National Bank, Consigneco, Lindt, Couche-Tard As part of the media team, I assisted the various media planners with the media buys, the coordination of the material to ensure the launches of the web campaigns, the monitoring of the campaigns’ delivery, and the preparation of the reports. Clients : National Bank, Consigneco, Lindt, Couche-Tard