Sophie Pavlou
Digital Marketing Executive at Lightflows- Claim this Profile
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Topline Score
Bio
Jasmin Cottrell
Sophie is an extraordinary manager. I had a pleasure working with her, and she always lead by example. She always kept the team morale up, and I believe she is an asset to any team. She is smart and talented and her ability to work through busy times and develop new ways to achieve the targets were always inspiring.
Alana McSkimming
Sophie is a great person to work with, she is friendly, hard-working and highly knowledgeable. She is a supportive person and I would definitely recommend hiring her!
Jasmin Cottrell
Sophie is an extraordinary manager. I had a pleasure working with her, and she always lead by example. She always kept the team morale up, and I believe she is an asset to any team. She is smart and talented and her ability to work through busy times and develop new ways to achieve the targets were always inspiring.
Alana McSkimming
Sophie is a great person to work with, she is friendly, hard-working and highly knowledgeable. She is a supportive person and I would definitely recommend hiring her!
Jasmin Cottrell
Sophie is an extraordinary manager. I had a pleasure working with her, and she always lead by example. She always kept the team morale up, and I believe she is an asset to any team. She is smart and talented and her ability to work through busy times and develop new ways to achieve the targets were always inspiring.
Alana McSkimming
Sophie is a great person to work with, she is friendly, hard-working and highly knowledgeable. She is a supportive person and I would definitely recommend hiring her!
Jasmin Cottrell
Sophie is an extraordinary manager. I had a pleasure working with her, and she always lead by example. She always kept the team morale up, and I believe she is an asset to any team. She is smart and talented and her ability to work through busy times and develop new ways to achieve the targets were always inspiring.
Alana McSkimming
Sophie is a great person to work with, she is friendly, hard-working and highly knowledgeable. She is a supportive person and I would definitely recommend hiring her!
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageMay, 2022- Nov, 2024
Experience
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Lightflows
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United Kingdom
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Software Development
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1 - 100 Employee
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Digital Marketing Executive
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Sep 2021 - Present
Lightflows is a software development company based in Guildford, Surrey, specialising in building web and software applications for businesses in the financial, property, healthcare and leisure industries.• Write, design and publish internal content, including case studies, blogs, newsletters, landing pages and social media copy• Present unique copy options to clients in line with respective briefs, including blogs, landing pages, social media copy, product descriptions and brochures, collaborating with Graphic Designer to understand UX flow• Optimise content for SEO by conducting keyword research on Semrush, Ahrefs and Google Search Console and employing various SEO best practices, including optimising headings, alt text and readability
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EWI Store
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United Kingdom
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Retail Building Materials and Garden Equipment
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1 - 100 Employee
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Content Writer
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Feb 2021 - Sep 2021
EWI Store is a property renovation company based in Chessington, Surrey, specialising in render and external wall insulation products for residential and commercial properties.• Wrote, designed and published internal content, including case studies, blogs, newsletters, landing pages, social media copy, product descriptions and brochures, garnering average CTR of 27% and bounce rate of 32%• Composed company’s 75-page brand book and CPD training materials in line with stringent criteria, including presentations, handouts and scripts, earning company RIBA approval• Optimised content for SEO by conducting keyword research on Semrush and employing various SEO best practices, including optimising headings, alt text and readability
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Blogger
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May 2020 - May 2021
Little Pav is my personal website with a blog aimed at students, graduates and twenty-somethings covering various lifestyle topics, from study tips to personal anecdotes.• Wrote and published various posts, including anecdotes, articles, listicles, guides, reviews, how-tos and interviews, garnering 15,000+ views globally and featuring thrice on University of Roehampton Blog• Acquired vital SEO skills, including keyword implementation, meta descriptions and internal and external linking
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SWAROVSKI
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Switzerland
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Assistant Store Manager
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Feb 2020 - Feb 2021
• Reached and exceeded sales and KPI targets of flagship (Top 12) by setting clear objectives in daily team huddles, delegating tasks and leading by example, increasing conversion rates by up to 34%• Facilitated talent development of 15+ staff, including Senior Sales Consultants, through proactive leadership, training and feedback• Substituted Store Manager in their absence by hosting POS launches, attending area conference calls to report KPIs and share best practices and reporting directly to District Manager
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Senior Stylist
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Jun 2019 - Feb 2020
• Acquired expert product, commercial and styling knowledge by attending first-ever training course to become one of first Stylists across flagships (Top 12) in UK• Shared ‘total looks’ on Instagram to promote target products, engage with potential clients and showcase service portfolio, garnering average engagement rate of 29%• Fostered collaboration between Stylists by holding conference calls to share product and commercial knowledge, styling ideas and best practices
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FatFace
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United Kingdom
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Retail
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700 & Above Employee
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Operations Supervisor
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Apr 2019 - Jun 2019
• Spearheaded health and safety and operations of flagship (Top 8) by conducting regular audits and employee reviews, including fire safety, accident prevention and BOH• Optimised sales and KPIs by examining incoming inventory, liaising with allocators and leading stockroom walks• Substituted Assistant Manager for 3+ months during search for permanent postholder
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Crew Member
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Apr 2018 - Apr 2019
• Reached and exceeded sales and KPI targets of flagship (Top 8) by delivering excellent service, promoting target products and using upselling techniques• Enhanced operational efficiency by cultivating standard practices, delegating tasks and completing SOD/EOD procedures
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The Dune Group
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United Kingdom
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Retail
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300 - 400 Employee
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Sales Advisor
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Jul 2017 - Apr 2018
• Reached and exceeded sales and KPI targets of concession by delivering excellent service, promoting target products and using upselling techniques• Substituted Concession Manager in their absence by running floor, processing deliveries and completing SOD/EOD procedures • Reached and exceeded sales and KPI targets of concession by delivering excellent service, promoting target products and using upselling techniques• Substituted Concession Manager in their absence by running floor, processing deliveries and completing SOD/EOD procedures
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The Baby Cot Shop, Chelsea
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United Kingdom
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Retail
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1 - 100 Employee
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PR & Marketing Assistant
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May 2017 - Jul 2017
The Baby Cot Shop is a luxury baby furniture boutique based in Chelsea, London, specialising in bespoke furniture and mural services for little ones.• Wrote, designed and published internal content, including blogs, newsletters, landing pages, product descriptions and social media copy, garnering average CTR of 18% and engagement rate of 15%• Sought collaboration opportunities with local businesses, including events, promotions and offers, via email marketing The Baby Cot Shop is a luxury baby furniture boutique based in Chelsea, London, specialising in bespoke furniture and mural services for little ones.• Wrote, designed and published internal content, including blogs, newsletters, landing pages, product descriptions and social media copy, garnering average CTR of 18% and engagement rate of 15%• Sought collaboration opportunities with local businesses, including events, promotions and offers, via email marketing
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McDonald's
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United States
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Restaurants
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700 & Above Employee
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Crew Trainer
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May 2014 - May 2017
• Delivered excellent customer service and quality food standards adhering to company’s ‘Vital Ingredients’, achieving EotQ September 2016 and EotM October 2016• Facilitated talent development of Crew Members by inducting, teaching, coaching, training and mentoring new starters by way of store tours, health & safety checks and Station Observation Checklists (SOCs)
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Crew Member
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Mar 2014 - May 2014
• Delivered excellent customer service and quality food standards adhering to company’s ‘Vital Ingredients’, achieving EotM March 2014• Completed tasks relating to daily running of store, including cleaning, tidying and replenishing, adhering to company’s ‘Clean As You Go’ (CAYG) mantra
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Education
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2018 - 2020
University of Roehampton
MSc, Global Marketing -
2015 - 2018
University of Roehampton
BA (Hons), English Language and Linguistics
Community
