Sophia Otu-Ayeh
Performance Analytics and Insight Manager at Vodafone Ghana- Claim this Profile
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Bio
Michael Lartey
I worked with Sophia when she was assigned as a business analyst support for my team for 3years she is phenomenal when it come to data analytics. She is proactive and has a very high standard of integrity to work. Sophia has very strong business acumen, as well as an ability to communicate findings, and mine vast amounts of data for useful insights. She combined knowledge of computer science and applications, modelling, statistics, analytics and maths to help my team successfully solve several problems. I would recommend Sophia any as the best hire any employer can go for.
Michael Lartey
I worked with Sophia when she was assigned as a business analyst support for my team for 3years she is phenomenal when it come to data analytics. She is proactive and has a very high standard of integrity to work. Sophia has very strong business acumen, as well as an ability to communicate findings, and mine vast amounts of data for useful insights. She combined knowledge of computer science and applications, modelling, statistics, analytics and maths to help my team successfully solve several problems. I would recommend Sophia any as the best hire any employer can go for.
Michael Lartey
I worked with Sophia when she was assigned as a business analyst support for my team for 3years she is phenomenal when it come to data analytics. She is proactive and has a very high standard of integrity to work. Sophia has very strong business acumen, as well as an ability to communicate findings, and mine vast amounts of data for useful insights. She combined knowledge of computer science and applications, modelling, statistics, analytics and maths to help my team successfully solve several problems. I would recommend Sophia any as the best hire any employer can go for.
Michael Lartey
I worked with Sophia when she was assigned as a business analyst support for my team for 3years she is phenomenal when it come to data analytics. She is proactive and has a very high standard of integrity to work. Sophia has very strong business acumen, as well as an ability to communicate findings, and mine vast amounts of data for useful insights. She combined knowledge of computer science and applications, modelling, statistics, analytics and maths to help my team successfully solve several problems. I would recommend Sophia any as the best hire any employer can go for.
Credentials
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Data Analytics Essentials
Acclaim BadgingMar, 2021- Sep, 2024 -
Data Science for Tech
Learning Tree InternationalFeb, 2021- Sep, 2024 -
Level 7 Award in Leadership and Management
The City and Guilds of London InstituteNov, 2018- Sep, 2024 -
Microsoft Office Specialist Excel 2016
MicrosoftOct, 2018- Sep, 2024 -
Segmentation Excellence (Segment Marketing)
Vodafone GhanaJun, 2017- Sep, 2024 -
DELF A1
Ministère de l'Éducation nationaleApr, 2017- Sep, 2024 -
Employee Volunteering Program
Vodafone Ghana FoundationJun, 2016- Sep, 2024 -
Duolingo French Fluency: Beginner (Estimated)
DuolingoOct, 2015- Sep, 2024 -
Hnd. Database Administration
NIIT Technologies Limited
Experience
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Vodafone Ghana
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Ghana
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Telecommunications
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100 - 200 Employee
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Performance Analytics and Insight Manager
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Apr 2023 - Present
• Employ the innovative use of technology to automate and improve the quality, relevance, and timely generation of reports and dashboards. • Demand and Stakeholder management to deliver to customer satisfaction.• Provide automated reports & visualizations for financial and non-financial reporting.• Support in Internal Management data & reports.• Provide input in the data analytics for Budgeting and Planning.• Work closely with the Finance Business Partners and Commercial Analysts for all their data requirements.• Drive continuous improvement to create efficiencies in service delivery. Show less
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Business Performance Specialist, EBU (Data & Analytics Centre of Excellence)
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Aug 2020 - Apr 2023
In my role as the Business Performance Specialist supporting the Enterprise Business Unit (EBU), I monitor and validate the revenue performance of EBU products and conduct deep dives into outliers. I also monitor and validate the non-financials interrogating any outliers whilst linking the trends to the effects of Commercial activities. I have developed visualizations of the above (Financials and Non-Financials) in Tableau for easy monitoring. These visualizations are sent to my stakeholders so they keep an eye on their numbers.I developed a profitability analysis for Vodafone Business Africa(VBA) and National Communications Backbone Company (NCBC) and published them on Tableau giving my stakeholders an insight into the Contribution Margin and EBITDA of these businesses to help them make effective business decisions.I am currently working on profitability models for EBU i.e. Mobile Profitability, Fixed Profitability, IoT Profitability, Inbound Roaming Profitability, Channel Profitability and Customer Profitability. These models when completed will give us insight into the revenue and cost components of the EBU function whilst informing stakeholders of the Contribution Margin and EBITDA of their products helping them make strategic business decisions to save costs and increase revenue.I use Data360 Analyze to build my analytical models and use Tableau to visualize my output bringing more meaning to my analysis.I have completed a course in Data Science for Financial Analysis to help me understand and use python for my revenue forecasting and data analysis. Show less
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Commercial Performance, EVM and Data Governance Specialist (Enterprise Business Unit)
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Jul 2019 - Aug 2020
I ensured accurate Corporate Sales Performance Reporting & Analysis, conducted deep dive into data anomalies to understand the root cause and develop/recommend alternate solutions to curb the anomalies. I also worked hand in hand with the Sales Managers and Account Managers supporting them with their data requirements whilst guiding them to develop Sales Strategies to achieve their targets.I developed Performance Reporting and Commissions Payment models based on the respective commission policies for the Corporate Sales Team, Wholesale Sales Team, Sales Engineers and the Collections Team. I ensured the policy KPIs were adhered to and necessary punitive measures were also embedded in the models to ensure transparency and fairness in the computation process.I was also involved in providing input to the Finance Business Partners, helping them put together their budgetary inputs and initiatives during the budgeting cycle Show less
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Warehouse Operative
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Nov 2017 - Feb 2018
Sorting Amazon and 3rd party parcels according to locations for delivery Sorting Amazon and 3rd party parcels according to locations for delivery
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Regional Performance Manager (Ashanti/ Brong Ahafo/ North)
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Aug 2017 - Sep 2017
In order to drive performance and lead the team in the right direction to achieve our (Vodafone Ghana) WIN 2020 goals, I provided visibility to the Ashanti/BA/North teams on their KPIS e.g. Gross Acquisitions, Quality Acquisitions, Revenue, Reloads, Revenue Generating Subs(RGS), ARPU etc. I also liaised between the team on the field and other teams in the head office to resolve issues as well as ensure smooth operations of the field teams to help them achieve their targets.
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Commercial Performance Analyst
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Aug 2014 - Jul 2017
Enhancement of accuracy of all activation reports, Optimization of the customer experience reports, delivery of unmatched customer experience through the improvement of understanding of business products and processes, Managing and Engaging Stakeholders
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Graduate Executive
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Sep 2013 - Aug 2014
I underwent training in 5 different departments namely: Interconnect and Billing Delivery(IT), Commercial Performance (Vodafone Business Solutions), Strategy and Business Planning (Strategy and Innovation), Service Assurance(Technology), Transmission and IP Planning(Networks). I partook in the monthly Data Verification Exercise by NCA and assisted in the running of Interconnect Bills. I was part of the team planning and executing the 2014 Line Managers Forum and communication of the business Long Range Plan nationwide. I managed the reduction of delayed surveys, installations and faults and managed customer's expectations to give customers a great experience. I was part of a team which undertook a project to deploy MSAN's using the Fibre to the Cabinet(FTTC) technology at various locations in pilot areas after series of surveys. Show less
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Vodafone GH
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Ghana
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Telecommunications
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100 - 200 Employee
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Intern
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Jun 2012 - Jul 2012
Undertook training in Service Request Management, Helped in the launching of the Vodafone Service Request Management Software(Remedy) across the business, Helped in product testing before release Undertook training in Service Request Management, Helped in the launching of the Vodafone Service Request Management Software(Remedy) across the business, Helped in product testing before release
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Billing Assistant
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Dec 2011 - Jan 2012
Generated bills for postpaid customers and resolved other customer issues Generated bills for postpaid customers and resolved other customer issues
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Education
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2017 - 2018
The University of Salford
Msc, Information Systems Management -
2016 - 2017
Alliance Francaise, Accra
Diplome Détudes En Langue Francaise, French Studies -
2008 - 2012
Ghana Telecom University College, Tesano
1st, Computer Engineering -
2006 - 2008
National Institute of Information Technology (NIIT)
Honors Diploma, Networking Engineering -
2003 - 2006
OLA Girls Secondary School, Ho
WASSCE, General Science
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