Digital Strategy & Activation Manager

• Nov 2021 - Present

Manager

• Feb 2021 - Nov 2021

Paid Social Manager for Samsung Electronics

Senior Media Analyst

• Oct 2020 - Feb 2021

Senior Associate

• Nov 2019 - Oct 2020

Social COE handling social media buys for Best Buy

Associate

• Aug 2018 - Oct 2019

Digital Investment Associate handling programmatic display + OLV buys for Lowe's

Communications Coordinator Intern

• May 2018 - Jul 2018

• Responsible for writing and delivering media pitches for multiple B2B clients• Pitching media releases to different media contacts • Building media contact lists in order to pitch client updates to media • Determine and evaluate pitch open rates • Responsible for writing and delivering media pitches for multiple B2B clients• Pitching media releases to different media contacts • Building media contact lists in order to pitch client updates to media • Determine and evaluate pitch open rates

Digital Strategist

• Aug 2017 - May 2018

• Responsible for creating and implementing social media strategy for both internal and client campaigns• Examine web analytics to determine successful strategies• Implement thought leadership strategy for agency’s internal, annual research report• Determine and evaluate KPIs across digital and traditionalmarketing platforms• Identify, analyze and apply industry trends, including influencer outreach, to thought leadership strategyStarting in January 2018, I'll be responsible for creating a targeted social media plan for our national client, Dairy Queen.

Tour Guide & Student Coordinator

• Sep 2015 - May 2018

• Plans and executes retreats: two in the fall and one in the spring• Plans and executes bi-monthly training meetings• Give 2-3 tours per week to groups of up to 15 prospective students and families• Assist the Director of Visitor Relations on promoting the university to potential students• Serve as a representative of the school at university recruiting events • Plans and executes retreats: two in the fall and one in the spring• Plans and executes bi-monthly training meetings• Give 2-3 tours per week to groups of up to 15 prospective students and families• Assist the Director of Visitor Relations on promoting the university to potential students• Serve as a representative of the school at university recruiting events

PR/Social Media Intern

• May 2017 - Aug 2017

• Use Cision and Universal softwares to create news clipping reports for agency’s clients, including First National Bank and the College World Series of Omaha Inc.• Analyze data to create a comprehensive media report for theCollege World Series of Omaha, Inc.• Write press releases regarding the client events and updates• Create engaging social content for multiple clients, including First National Bank, Lauritzen Garden Antique Show, Vic’s Popcorn and Omaha Popcorn• Monitor clients’ social platforms and engage with clients’ social followers via Sprout

Public Relations Intern

• Jan 2017 - May 2017

• Assist in creating a crowdfunding campaign to launch and promote the organization’s new product for lactose intolerance testing• Assemble strategic media kits in order to acquire campaign sponsors and promotions from outside health companies• Manage social media channels (i.e. Twitter, Facebook and Instagram) and create a social media plan to promote the campaign launch• Update the campaign’s landing page using WordPress software • Assist in creating a crowdfunding campaign to launch and promote the organization’s new product for lactose intolerance testing• Assemble strategic media kits in order to acquire campaign sponsors and promotions from outside health companies• Manage social media channels (i.e. Twitter, Facebook and Instagram) and create a social media plan to promote the campaign launch• Update the campaign’s landing page using WordPress software

Brand Ambassador & Marketing Intern

• Aug 2016 - Dec 2016

• Promote ZOUNation publications by passing out promotional items, interacting with Mizzou fans and alumni, and personally selling magazine issues throughout the football season • Manage and grow social media channels, including Twitter, Facebook and Instagram, through strategic posting prior to and during games• Plan promotional events, such as game day giveaways and social media contests, to engage the brand with the target audience• Expand the brand’s reach using different video production, graphic design and word-of-mouth efforts

Public Relations/Communications Intern

• May 2016 - Aug 2016

• Assume a major role in the planning, promotion and execution of the organization’s events, which include Tour de Cure, Camp EDI (Exercise, Diet and Insulin) and Step Out: Walk to Stop Diabetes• Use Hootsuite to manage multiple social media accounts for regional offices, including those in Missouri, Kansas and Arkansas • Develop content for website, social media, promotional materials and emails regarding the organization and its various events• Use Photoshop and In-Design to create promotional materials for events

Waitress

• May 2015 - Aug 2016

• Ensured customer satisfaction by monitoring needs throughout their dinning experience and filling special requests, such as meals with dietary restrictions, off-menu orders and specific food preparations• Fostered personal relationships with Club members• Organized, set up and served at golf tournaments, anniversary parties and wedding receptions with 100+ attendees • Ensured customer satisfaction by monitoring needs throughout their dinning experience and filling special requests, such as meals with dietary restrictions, off-menu orders and specific food preparations• Fostered personal relationships with Club members• Organized, set up and served at golf tournaments, anniversary parties and wedding receptions with 100+ attendees