Ad Operations Associate

• Oct 2023 - Present

Paid Media Planner

• Dec 2021 - May 2023

*Impacted by company-wide lay off as of May 15, 2023, due to restructuring • Developed and executed full-cycle media mix strategies for B2B and B2C clients like Kawasaki Engines and Sunrise Senior Living for annual budgets up to $250K • Leveraged Google Analytics and Google Campaign Manager to troubleshoot campaign delivery and optimizations both internally and externally, ensuring successful performance and KPI metrics (CTR, Site Duration) • Presented monthly client reporting decks, industry benchmarks, and future recommendations, contributing to improved strategies and ROI • Established internal campaign management processes for accurate project status and progress tracking • Uploaded UTM codes to Google Campaign Manager tags for external digital partners to ensure accurate campaign tracking • Delivered 1.5% CTR via Site Direct Digital partnership for Kawasaki Engines, achieving time on site over 1-minute and low bounce rates of 70% Show less

Campaign Manager - Media Partnerships Specialist

• Sep 2021 - Nov 2021

• Managed comprehensive digital ad campaigns for mid-market suppliers and products on Walmart.com, Social Platforms, and AppNexus • Optimized revenue pacing via Google Ad Manager, achieving client KPIs including ROAS, CTR, and CPC • Employed Walmart's exclusive 1st party data tools for audience targeting and forecasting campaign performance, enhancing campaigns for beauty brands like Garnier, Neutrogena, and more. • Managed comprehensive digital ad campaigns for mid-market suppliers and products on Walmart.com, Social Platforms, and AppNexus • Optimized revenue pacing via Google Ad Manager, achieving client KPIs including ROAS, CTR, and CPC • Employed Walmart's exclusive 1st party data tools for audience targeting and forecasting campaign performance, enhancing campaigns for beauty brands like Garnier, Neutrogena, and more.

Digital Revenue Analyst

• Nov 2020 - Sep 2021

*CNET Media group at ViacomCBS acquired by Red Ventures (Nov. 2020)* • Manage and monitor revenue pacing for 20+ digital campaigns valuing $250K - $2MM per Fiscal Quarter within CNET Media brand channels for top-tier clients such as Sony Playstation, Best Buy, Apple, Amazon, etc. • Collaborate cross functionally using Salesforces (CRM) prior and post campaign launch with teams such as, Ad Operations, Pricing Analysts, Sales and Account Management • Gather first party and third party data to generate weekly and monthly reporting through various ad servers such as: Google Ad Manager (GAM), DoubleClick For Advertisers (DFA), MOAT Analytics, and Nielsen Research • Recommend optimizations to deliver client KPIs by analyzing site performance across CNET Network, CNET target audience lists, and budget allocations • Average campaign performance increased by 140% in CTR and decreased media costs by 57% from weekly optimizations • Conduct interviews for Digital Revenue Analysts, create new-hire training documents and outline org chart • Achieve 104% increase over $2.3MM goal in Q4’2021 Show less

Digital Campaign Analyst

• Sep 2019 - Nov 2020

• Manage and monitor revenue pacing for 20+ digital campaigns valuing $250K - $2MM per Fiscal Quarter within CNET Media brand channels for top-tier clients such as Sony Playstation, Best Buy, Apple, Amazon, etc. • Collaborate cross functionally using Salesforces (CRM) prior and post campaign launch with teams such as, Ad Operations, Pricing Analysts, Sales and Account Management • Gather first party and third party data to generate weekly and monthly reporting through various ad servers such as: Google Ad Manager (GAM), DoubleClick For Advertisers (DFA), MOAT Analytics, and Nielsen Research • Recommend optimizations to deliver client KPIs by analyzing site performance across ViacomCBS and CNET Network including sites such as, cnet.com, cbssports.com, gamespot.com, tvguide.com, etc. • Average campaign performance increased by 140% in CTR and decreased media costs by 57% from weekly optimizations • Achieve 104% increase over $2.3MM goal in Q4’2021 Show less

Associate Media Planner

• Jul 2018 - Jul 2019

• Strategically delivered media planning, account management, and recommendations for Macy’s tentpole campaigns up to $3MM • Utilized Kantar and Nielsen MRI data to analyze identify trends and consumer profiles (interests, behaviors), shaping effective media strategies • Collaborated cross-functionally with several Media Channel and Analytics teams, including Digital, Social, and Audio, to provide media recommendations and marketing performance insights to achieve business and advertising goals for Macy’s Show less

Co Chair (Volunteer)

• Jun 2016 - Jun 2019

• Organized and coordinated the Annual Autumn Ball fundraiser with a budget of $25,000 to raise money and awareness for the Russian American Children’s Boys and Girls Scouting organization • Utilized social media & email to provide organization updates to 400+ members & non-members, such as camp operations, general announcements, and responses to questions from community members • Organized and coordinated the Annual Autumn Ball fundraiser with a budget of $25,000 to raise money and awareness for the Russian American Children’s Boys and Girls Scouting organization • Utilized social media & email to provide organization updates to 400+ members & non-members, such as camp operations, general announcements, and responses to questions from community members

Project Intern

• Aug 2016 - Aug 2017

• Assisted office furniture dealer consultants on client pitches & requests, based on furniture objectives and budgets up to $1,000,000 • Identified office furniture brands & products to clients such as, Boston Consulting Group, NBCU at Rockefeller Center, and more • Cross-Referenced 10 to 20 furniture purchase orders with up to 200 quantities per purchase order using Team Design project management software • Assisted office furniture dealer consultants on client pitches & requests, based on furniture objectives and budgets up to $1,000,000 • Identified office furniture brands & products to clients such as, Boston Consulting Group, NBCU at Rockefeller Center, and more • Cross-Referenced 10 to 20 furniture purchase orders with up to 200 quantities per purchase order using Team Design project management software

Public Relations and Events Intern

• Jun 2016 - Jul 2016

• Coordinated Public Relations & Events committee for events consisting of 250+ attendees, such as book signings, store openings, and corporate functions • Assisted in event operations made up of guest check-in, providing event information, promoting event hashtag, and capturing photos of valued guests • Implemented social media research via Pinterest, Instagram, & SnapChat to acquire creative event ideas and contact social influencers within client target market • Coordinated Public Relations & Events committee for events consisting of 250+ attendees, such as book signings, store openings, and corporate functions • Assisted in event operations made up of guest check-in, providing event information, promoting event hashtag, and capturing photos of valued guests • Implemented social media research via Pinterest, Instagram, & SnapChat to acquire creative event ideas and contact social influencers within client target market

Summer Intern

• Jun 2013 - Jul 2013

• Rotated through the company's primary food service operations which included being a Layout Design Assistant for the marketing department • Developed retail sales and customer service experience, basic marketing knowledge, and enhanced communication skills • Internship required knowledge of Russian language and culture • Rotated through the company's primary food service operations which included being a Layout Design Assistant for the marketing department • Developed retail sales and customer service experience, basic marketing knowledge, and enhanced communication skills • Internship required knowledge of Russian language and culture