Experience

Blitz Marketing Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Feb 2022 - Present

  • Operated as the lead point of contact and managed over 30 clients such as Ritz Carlton, TD, Pillitteri (Olympic Campaign), Hakim Optical, and more• Developed and executed comprehensive marketing strategies aligned with client objectives, target audience, and industry trends• Managed influencer marketing campaigns across Instagram TikTok and YouTube, driving brand - awareness and engagement - resulting in an average of 1.5 million impressions per campaign• Monitored budgets and spending, including negotiating contracts and agreements to maximize profit• Tracked and analyzed campaign KPIs, delivering actionable insights and recommendations for campaign optimization• Content creation for the company’s TikTok and Instagram accounts - creating weekly content with 18 viral videos amassing over 6 million views and over 900K likes Show less

• Junior Account Executive

  • Sep 2021 - Feb 2022

  • Drafted articles and blog posts for the company website and clients' PR efforts• Measured and reported on campaigns performance’s key metrics, including reach, engagement, and conversions to evaluate the effectiveness and ROI of influencer marketing efforts• Created influencer briefs, ensuring that campaign objectives, brand guidelines, and key messaging were communicated effectively• Stayed up to date with industry best practices emerging platforms and new influencer marketing trends to optimize campaign performance Show less



Rêveur

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Influencer Marketer

  • Feb 2022 - Mar 2023

  • Managed influencer relationships including sourcing, contract negotiations, deliverables, and performance evaluations • Analyzed clients' target demographic and created customer avatars to find relevant influencers - securing over 150 influencer partnerships • Monitored and tracked influencer content to ensure alignment with brand guidelines and messaging • Conducted market research and competitor analysis to identify new trends and emerging influencers in the industry • Managed influencer relationships including sourcing, contract negotiations, deliverables, and performance evaluations • Analyzed clients' target demographic and created customer avatars to find relevant influencers - securing over 150 influencer partnerships • Monitored and tracked influencer content to ensure alignment with brand guidelines and messaging • Conducted market research and competitor analysis to identify new trends and emerging influencers in the industry



Bpifrance

• France
• Banking
• 700 & Above Employee

• Office Administrator

  • Aug 2019 - Jun 2021

  • Managed day-to-day office operations, including scheduling appointments, and coordinating meetings • Drafted weekly timetables for executives and employees • Coordinated and organized company events as well as drafted relevant documents • Managed day-to-day office operations, including scheduling appointments, and coordinating meetings • Drafted weekly timetables for executives and employees • Coordinated and organized company events as well as drafted relevant documents



CRC Inc.

• United States
• Semiconductor Manufacturing
• 1 - 100 Employee

• Public Relations Assistant

  • Apr 2018 - Oct 2018

  • Worked on over 10 different accounts - such as DKNY, Hanes, Simply Protein, care.org and more • Executed daily media monitoring and communicated placements to clients • Helped draft and develop business proposals, PR plans, press releases • Helped organize and host press previews as well as client events • Pitched media and stylists, securing local and national print as well as online and broadcast media coverage - such as Elle and Oprah Magazine as well as The Today Show • Drafted social media posts and organized social media schedules • Managed and expanded client and media database using Cision Show less



Phone Régie

• France
• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Administrative Assistant

  • Jan 2015 - Oct 2015

  • Planned and coordinated logistics and materials for meetings, and staff events. • Drafted weekly time tables for executives and employees. • Answered and quickly redirected up to calls • Answered and managed incoming and outgoing calls while recording accurate messages. • Opened and properly distributed incoming mail. • Greeted numerous visitors, including VIPs, vendors and interview candidates. • Helped distribute employee notices around the office. • Maintained a clean reception area, including lounge and associated areas. Show less



Promod

• France
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Associate

  • Aug 2014 - Jan 2015

  • Greeted customers and ascertained customers’ needs • Developed positive customer relationships through friendly greetings and excellent service • Helped customers with questions, problems, and complaints • Organised racks and shelves to maintain the visual appeal of the store • Greeted customers and ascertained customers’ needs • Developed positive customer relationships through friendly greetings and excellent service • Helped customers with questions, problems, and complaints • Organised racks and shelves to maintain the visual appeal of the store