Sophia Smith
Global Head of Sales and Marketing at YouYaa- Claim this Profile
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Bio
Experience
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YouYaa
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Global Head of Sales and Marketing
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Feb 2021 - Present
Dubai, United Arab Emirates - Maintain and improve quarter on quarter revenue growth. - Build a sales organisation recognised for its ability to attract and retain the most talented individuals in our industry. - Analysing and understanding the total addressable market (TAM). - Defining a clear and compelling growth strategy and revenue plan. - Driving a culture of strong execution and operational excellence. - Providing strategic direction and focus to the sales team. - Drive long-term employee success… Show more - Maintain and improve quarter on quarter revenue growth. - Build a sales organisation recognised for its ability to attract and retain the most talented individuals in our industry. - Analysing and understanding the total addressable market (TAM). - Defining a clear and compelling growth strategy and revenue plan. - Driving a culture of strong execution and operational excellence. - Providing strategic direction and focus to the sales team. - Drive long-term employee success with a focus on coaching, development, and building high-performance teams. - Owning an individual sales quota (for select strategic accounts), as well as being responsible for the sales team’s overall quota. - Owning the alliance with Salesforce.org Sales teams. - Developing value/sales propositions and assets.
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Global Head of Partnerships
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Dec 2017 - Present
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Founder
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Mar 2014 - Dec 2017
London, England, United Kingdom - A performance marketing agency for the finance and fintech industry. - Supplying advertising strategy and implementation for modern startup finance and fintech organisations.
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MediaCom
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United Kingdom
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Advertising Services
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700 & Above Employee
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Account Manager
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Sep 2012 - Mar 2014
London, England, United Kingdom - Primary point of contact for our clients and the main relationship holder. - Review and report on the performance of accounts and digital strategies. - Assist in creating the digital strategy for our clients working alongside our web, SEO, PPC and content teams. - Oversee and manage projects internally for our clients. - Ensure all Lockstep work is delivered on time and to a high standard. - Troubleshoot issues as they arise. - Provide assistance to the company Directors
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Marketing Executive
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Feb 2010 - Sep 2012
London, England, United Kingdom - Reporting into our Digital Marketing Manager & Content Manager, working closely with Digital Marketing team and Account Managers, as well as creative team, wider agency, and suppliers in order to deliver client retainer activity and campaigns. - Drafting, optimising, publishing, and scheduling content for clients’ social media channels and websites - Uploading content to clients’ websites using their content management systems - Monitoring clients’ social channels - Supporting… Show more - Reporting into our Digital Marketing Manager & Content Manager, working closely with Digital Marketing team and Account Managers, as well as creative team, wider agency, and suppliers in order to deliver client retainer activity and campaigns. - Drafting, optimising, publishing, and scheduling content for clients’ social media channels and websites - Uploading content to clients’ websites using their content management systems - Monitoring clients’ social channels - Supporting email campaigns for clients - Measuring and reporting on the success of digital marketing activity and campaigns against KPIs - Support on all of the above for our own digital marketing - Regularly liaising with clients in meetings and phone calls (predominantly video calls in the current climate) - Support Digital Marketing Manager and Content Manager in building and promoting the presence of the department, both internally and externally
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Education
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The London School of Economics and Political Science (LSE)
Bachelor of Business Administration - BBA, Business Administration and Management, General