Experience

Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Brand Marketing Manager

  • Jul 2021 - Present

  Lead all brand related campaign, advertising, product marketing, trade marketing and E-commerce marketing, localizing and building the differentiation of Austrian Red Bull in China Market to win the business. Lead all brand related campaign, advertising, product marketing, trade marketing and E-commerce marketing, localizing and building the differentiation of Austrian Red Bull in China Market to win the business.



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Senior Marketing Manager

  • Dec 2020 - Jul 2021

  Lead 0 to 1 start-up D2C retail brand ——Drinks & Co marketing team to serve both online and offline business channel and build a solid marketing foundation for the newborn retail concept and ecommerce business as a pioneer. • Lead marketing strategy, calendar, branding management and implementation to support owned retail business • Lead digital marketing and advertising to support ecommerce business • Built and manage CRM function thru Social media • Design and conduct customer survey/research and consolidate consumer insights • Product promotion and team management Show less



RS

• United Kingdom
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Senior Marketing Manager of Greater China - Future Shaper in London

  • Jul 2018 - Mar 2020

  Head of marketing, China, Hongkong and Taiwan • Lead a significant digital transformation of the industry leading E-commerce platform in GC：  Localized the UE/UI and usability of China website  Improved SEO and SEM Chinese adaptability, redefined SEM rules and search vendors  SEM traffic 317%, order 256%, SEO traffic 43.7%, conversion rate 63%, page latency reduced 28% • Responsible for transforming RS’s marketing and communication activities into an integrated commercial plan and ensuring quality implementation:  Built high performance teams and developed from 2 subordinates to 3, optimized the organizational team to the best  Maximized brand awareness with building RS exclusive celebrations and industrial festivals in different market segments from anticipating needs and obstacles within leverages customer insights  Overall sales increased 25.01% and Visits increased 35.54% from marketing campaign. • Lead the Omni channel strategy and campaign, from customer insight, ideation, development and commercialization of marketing initiatives at GC level and then partner closely with product team and sales team to drive marketing effectiveness in 3 sub-regions:  Built omni channels: social marketing(WeChat from 3,000 zombie followers to 150,000 active followers), affiliates marketing(BD 2 new platforms), vertical media(multiple forms of in-depth cooperation and media development), local SEM/SEO, digital Battle Card and flyer, Brand value video, PR and CSR content for delivery, O2O co-branding and KOL promotion, conference\seminar\fair\roadshow\Pop-up shop, etc • Cultivate a data-led commercialization process to unlock business opportunities for accelerating revenue growth, including self-operated platforms and e-commerce platforms such as JD and so on：  Increased 30% customer satisfaction score from digital transformation and marketing service.  Tripled traffic from vertical media, SEM, SEO, affiliates, PR and social media, and improved ROI on SEM from 5 to 12. Show less



AVIS Southern Africa

• South Africa
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Senior Marketing Manager

  • Jul 2014 - Jul 2018

  • Responsible for formulating the overall market communication strategy, formulating brand and product promotion strategies based on the overall market goals, establishing a good brand image and reputation through differentiated and differentiated marketing, generate leads, winning new customers and business growth • Responsible for the digitalization and synchronizing various interaction of brand portfolios both locally and globally, use of emerging media and technology for social transformation, ,including self-operated platforms and e-commerce platforms such as Tmall and OTA, increased brand penetration and user reputation • Responsible for overall marketing strategy and communication, coordinating digital marketing, content marketing, product marketing, channel marketing and campaign, optimizing internet products, co-branding, cross-border cooperation in different industries, PR, CRM, VMD, CMS, SEO, SEM, Big data and other market functional task:  Responsible for the decoration of offline stores and local activities with partners • Establish and develop strategic plans for digital marketing and socialization in the 2B and 2C markets, and fully operate digital marketing, e-commerce platforms, and mobile terminals, develop and negotiate business cooperation in accordance with the business development plan, and conduct long- and short-term market promotion work. Accelerate the growth of digital business.  Step1: defined brand visual and store decoration in Chinese  Step2: localized China website and UE/UI, hosted in China and created API with partners, built CRM system and trained subordinate to be CRM manager  Step3: re-organized social marketing strategy and content direction, WeChat followers increased over 1m, Microblog over 1.3m followers  Step4: launched APP with friendly UE and promotion APP in IOS and Android marketing, import traffic from cooperative activities and co-branding. Show less



WHM Group

• Restaurants
• 1 - 100 Employee

• Marketing Manager

  • May 2012 - Apr 2014

  - Brand building from 0 to 1 and digital marketing. - Category communication development. - CRM strategic and system establishing, CRM activities and data analysis. - E-commerce websites built, product marketing and campaign sites development. - Call Center management, key customers and channel expansion - Brand building from 0 to 1 and digital marketing. - Category communication development. - CRM strategic and system establishing, CRM activities and data analysis. - E-commerce websites built, product marketing and campaign sites development. - Call Center management, key customers and channel expansion



Carrefour

• France
• Retail
• 700 & Above Employee

• Marketing Supervisor

  • Apr 2011 - May 2012

  • Develop marketing plans, promotion themes and mechanisms, activities and commodities. • Responsible for DM's overall process, optimize process efficiency, and coordinate POSM and promotion activities across all categories, regions, and stores across the country. • Plan and implement large-scale O2O promotion campaigns across the national market to increase brand affinity and online sound volume. • Develop marketing plans, promotion themes and mechanisms, activities and commodities. • Responsible for DM's overall process, optimize process efficiency, and coordinate POSM and promotion activities across all categories, regions, and stores across the country. • Plan and implement large-scale O2O promotion campaigns across the national market to increase brand affinity and online sound volume.



Sony

• Entertainment Providers
• 700 & Above Employee

• Marketing Specialist

  • Mar 2010 - Mar 2011

  • Responsible for VAIO inventory management, imported more than 30 overseas models. • Responsible for system maintenance and monitoring management such as VSOP\SAP, managing product special library, optimizing inventory and estimation accuracy. • Production and update of various sales and market reports. • Responsible for VAIO inventory management, imported more than 30 overseas models. • Responsible for system maintenance and monitoring management such as VSOP\SAP, managing product special library, optimizing inventory and estimation accuracy. • Production and update of various sales and market reports.