Sophia Mufuruki

Creative Producer & Project Manager at Neshå Empire
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA

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Experience

    • Canada
    • Media Production
    • 1 - 100 Employee
    • Creative Producer & Project Manager
      • Sep 2021 - Present

      A multidisciplinary creative organisation that is dedicated to revolutionising music, art, film, and culture. A multidisciplinary creative organisation that is dedicated to revolutionising music, art, film, and culture.

    • Canada
    • Advertising Services
    • 200 - 300 Employee
    • Web3 Project Coordinator
      • Jan 2022 - Jun 2022

    • Partnerships Representative
      • May 2021 - Jan 2022

    • Retail
    • 300 - 400 Employee
    • Sales Team Lead
      • Feb 2020 - May 2021

      • Developed and delivered engaging sales presentations to convey product benefits. • Trained and mentored new sales representatives and brand ambassadors on market trends information and upselling techniques. • Generated weekly and monthly reports on sales performance to provide recommendations to meet sales KPIs. • Led sales team in offering consultation on products and services, applying customer service and upselling techniques which increased sales by 30% over a 2-months period. • Developed and delivered engaging sales presentations to convey product benefits. • Trained and mentored new sales representatives and brand ambassadors on market trends information and upselling techniques. • Generated weekly and monthly reports on sales performance to provide recommendations to meet sales KPIs. • Led sales team in offering consultation on products and services, applying customer service and upselling techniques which increased sales by 30% over a 2-months period.

  • Africa Fashion & Arts Movement
    • Vancouver, British Columbia, Canada
    • Entertainment Director
      • Oct 2019 - Feb 2020

      • Collaborated with the marketing team to create and execute strategic plans for promotional, advertising and marketing campaigns for the entertainment program. • Surveyed, gathered, and compiled feedback from guests and submitted improvement recommendations to AFAM board of directors. • Fulfilled special requests from AFAM board of directors for contingency planning, entertainment planning and execution. • Contributed to seamless entertainment programming by planning and organizing meetings and sound checks, including conference calls for collaborating with sound engineers and renowned international musicians and designers. Show less

    • Canada
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Seasonal Sales Associate
      • Oct 2019 - Jan 2020

      • Curated novel product demonstration techniques and marketing strategies to deliver a personalized Lush experience to clients. • Used a consultative sales approach to understand customer needs and recommend relevant offerings. • Marketed Lush’s community partnerships and charity involvement to promote its brand image and drive an increase in proceeds directed to community organizations. • Liaised with the store manager and colleagues to develop daily and weekly strategies to achieve sales targets relating to various customer baskets and promotional seasonal products. • Consistently exceeded weekly sales goals for average items per customer basket and select-promotional products. Show less

    • Canada
    • International Trade and Development
    • 1 - 100 Employee
    • Entertainment Panel Director
      • Apr 2019 - Jan 2020

      • Coordinated a complex annual forum involving 18 high profile panelists, 200 student and professional attendees, and a budget of $30,000 encompassing livestream production and senior executive accommodations. • Strategized with the marketing team to create a social media campaign ahead of the launch of ABC's first ever Entertainment Panel and successfully increased ticket sales on and off campus by 15%. • Developed impactful and strategic partnerships with renowned local and international artists and music executives to create thought provoking dialogue on Africa's music and entertainment infrastructure. • Thoroughly documented internal and external meetings to provide detailed updates for forum stakeholders. • Liaised with the hospitality department to manage travel and accommodation logistics for 18 international panelists. • Successfully created Africa Business Club's first ever ‘ABC TALKS’ hosting a conversation on ‘The New Scramble for Africa - Capturing the African Entertainment Industry’ with leading music industry executives and international artists. Show less

    • Tanzania
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Communications Intern
      • May 2016 - Sep 2017

      Assisted senior managers with communications tasks and created engaging content to elevate the brand awareness of clients. Assisted senior managers with communications tasks and created engaging content to elevate the brand awareness of clients.

    • Canada
    • International Trade and Development
    • 1 - 100 Employee
    • Marketing Co-Director
      • Mar 2017 - Jul 2017

    • Civic and Social Organizations
    • 100 - 200 Employee
    • President
      • Jun 2015 - Jun 2016

      Lead a club of 20 people, Successfully created and undertook the ‘Health and Education Outreach Program’, Developed strategic plans, Increased club member size by 185%, Established close working and meaning relationships with the local community, club members, and school administration to achieve the club’s goal of raising awareness on health and education issues in Dar es Salaam, Tanzania

    • Vice President
      • Jun 2014 - Jun 2015

      Co-created and undertook a successful wall reconstruction and painting project for a local Government school named ‘Mtakuja Primary School’, Co-coordinated all club activities

    • Head Of Public Relations
      • Jun 2013 - Jun 2014

      Represented the club to students, school administration, as well as other Interact clubs in Dar es Salaam, planned and organized meetings, projects, and activities

Education

  • The University of British Columbia
    Bachelor of Arts - BA, International Relations and Commerce
    2016 - 2020
  • Haven of Peace Academy
    Cambridge Advanced Level, Buiness Studies, Literature, Psychology
    2014 - 2016

Community

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