Marketing Manager

• Apr 2021 - Present

Marketing Manager

• Dec 2020 - Apr 2021

Marketing Associate

• Feb 2018 - Dec 2020

Developed and executed marketing strategies for B2B-oriented clean energy programsSupport corporate marketing strategy development and cross-channel execution to increase brand awareness within clean energy and clean transportation industriesDeveloped internal SOPs for the use of high-use marketing and business analysis software, including GoToWebinar, Marketo, Google Analytics and Power BIExecuted day-to-day tactics across diverse channels, including Google Ads, organic and paid social media (Facebook, Twitter, LinkedIn), email marketing, webinars and the organization's corporate website. Show less

SEO Specialist

• Apr 2017 - Feb 2018

Supervise team of copywriters, providing comprehensive training consistent with best SEO practices as well as effective marketing techniques. Provide backlog support by producing blogs, infographics, and full website content. Conduct SEO support by auditing potential, new, and current clients and providing solutions for improved organic rankings. Edit client sites for search engine optimization in line with current practices and tailored to their industry. Work closely with the Director of Marketing to identify new opportunities for improving product, verticals and processes. Show less

SEO Specialist

• Nov 2016 - Apr 2017

Conduct monthly web presence analysis on client sites and develop effective optimization strategies.Create and implement ongoing optimization campaigns for client websites.Manage monthly technical optimization of over 40 client websites implementing personalized strategies in accordance with SEO best practices.Utilize Google Analytics, G-Shift, Google AdWords Keyword Planner, Moz Local, and other tools to develop customized strategies based on vertical, target demographics, and client goals.Google Analytics certified. Show less

SEO Content Writer

• Jun 2015 - Nov 2016

Developed and managed over 100 local SEO campaigns, creating comprehensive content strategies utilizing best SEO practices and produced over 1000 page of optimized content.Used Google Analytics and G-Shift to monitor campaign progress and develop ongoing optimization strategies for improved rankings. Standardized internal processes for optimal efficiency and limited amount of outsourced writing support needed.Created standardized training manual for new hires and trained 3 of 4 new hires. Edited and disseminated content from peer writers and outsourced writers.Fielded client communication in regards to SEO questions, educating clients on the importance of search engine driven marketing efforts, developing and improving client-company relationships. Show less

Student Research Assistant, Office of Evaluation and Educational Effectiveness

• Feb 2014 - Dec 2014

Administer surveys via telephone of various cohorts, conduct analysis of survey data of program success and responsible for the standardization participant-entry answers Administer surveys via telephone of various cohorts, conduct analysis of survey data of program success and responsible for the standardization participant-entry answers

Student Intern

• Aug 2013 - Dec 2013

Researched the U.S.-Mexico bilateral relations from the perspective of an embassy official, ultimately working with fellow interns to produce unique initiatives that would serve to benefit the bilateral relationship Researched the U.S.-Mexico bilateral relations from the perspective of an embassy official, ultimately working with fellow interns to produce unique initiatives that would serve to benefit the bilateral relationship

PR Intern of Public and Media Affairs

• Aug 2013 - Dec 2013

Responsible for the daily compilation and distribution of relevant media clips to entire organization, writing and editing blogs, press releases, media advisories, memos, and social media updates as well as supporting key senior staff members. Responsible for the daily compilation and distribution of relevant media clips to entire organization, writing and editing blogs, press releases, media advisories, memos, and social media updates as well as supporting key senior staff members.

Intern

• May 2011 - Jul 2011

Researched the symbiotic relationship between fungus growing ants and associated mites. Responsibilities included collecting specimens from their natural habitat, acclimating them to laboratory conditions, maintaining said specimens win laboratory conditions, developing experimental tests, collecting yielded data and presenting the information to leading researchers of the lab as well as fellow interns. Researched the symbiotic relationship between fungus growing ants and associated mites. Responsibilities included collecting specimens from their natural habitat, acclimating them to laboratory conditions, maintaining said specimens win laboratory conditions, developing experimental tests, collecting yielded data and presenting the information to leading researchers of the lab as well as fellow interns.