Sophia de la Zerda - Bessé

Communications and project specialist at ReinventaRSE S.R.L.
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Contact Information
us****@****om
(386) 825-5501
Location
Cochabamba, Cochabamba, Bolivia, BO

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Experience

    • Bolivia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Communications and project specialist
      • Jun 2023 - Present

    • Bolivia
    • Higher Education
    • 100 - 200 Employee
    • Communication Advisor
      • Oct 2022 - Present

      The general objective of the position is to prepare audiovisual, graphic, and written products for the diffusion of the Bolivian Arts & Creative Industries - Summer School program.*Programming and creation of landing page content.*Improved user experience and increased the number of registrations by 20% by designing intuitive and attractive registration forms.*Increased social media reach and engagement (of the UPB Internationalization page) by 30% by writing persuasive and captivating promotional content.*Design of recruitment and candidate selection strategies*Increased visibility and interest in the program through the edition of attractive and professional audiovisual material to promote the program.*Improved international communication and increased international contact participation by 50% by writing persuasive and effective invitation mailings in English.*Delivery of consistent, high-quality products and results in English as a daily working language, ensuring the satisfaction and confidence of international clients. Show less

    • Community Manager
      • Aug 2021 - Sep 2022

      The general objective of the position is to promote the activities of the vice-rectorate through social networks and corporate events, along with the organization and administrative support of the different areas that compose this department.*Achieve a 25% increase in Alumni participation by designing and planning effective fundraising campaigns, generating higher engagement and financial support from graduates.*Increase the visibility and reach of the Vice Chancellor's Office by promoting its page on different social media platforms, attracting a wider audience and generating greater interest in activities and programs.*Create engaging and effective outreach content for the Vice Rectorate's activities for various internal and external communication platforms, achieving greater dissemination and awareness about initiatives and events.*Organize press conferences and interviews for the launch of programmed activities, generating media coverage and increasing the visibility and recognition of the Vice Rectorate.*Plan and support the execution of events with graduates, fostering greater engagement and emotional connection with the university, resulting in increased participation and support for the Vice Rectorate's activities.*Assist students interested in undertaking an exchange abroad, facilitating their application process and ensuring a successful experience.*Organize informational events for students and graduates interested in participating in the Vice Rectorate's activities, generating direct interaction and providing relevant information for their participation.*Edit and layout the content of the Alumni Newsletter, ensuring a visually appealing presentation and clear and effective communication of graduate-related news and events. Show less

    • Communication Advisor
      • Jun 2022 - Aug 2022

      The overall objective of this job is to organize and execute the virtual modality of the Employment and Entrepreneurship Fair.*Successful design and planning of the Virtual Fair structure, ensuring an attractive and easy-to-navigate experience for participants.*Effective leadership of the audiovisual production team for the virtual fair, ensuring the creation of high-quality content consistent with the event's objectives.*Successful coordination of the set-up of the virtual booths with the participating companies, providing each company with an outstanding and professional presence in the virtual fair.*Successful creation and production of videos of the virtual stands of the participating companies, generating engaging and compelling content that effectively promotes their products, services, and job offers.*Development of the videos in an interactive and audience-friendly platform, facilitating the navigation and participation of the attendees in the virtual fair.*Comprehensive analysis of attendance metrics and presentation of the results in a detailed report, providing a clear view of the impact and reach of the event. Show less

    • Professor
      • Feb 2022 - May 2022

      The general objective of the position is to train students between 16 and 35 years of age in the rural area of Cochabamba with the Knowledge Factories program of AUPEX in the development of entrepreneurial ideas.*Successful training of more than 100 students from the rural area of Cochabamba in entrepreneurial idea development, providing them with the necessary tools and knowledge to start their business projects.*Effective counseling and guidance to students in developing their entrepreneurial projects, ensuring they have a solid and feasible plan to carry out their ideas.*Successful completion of at least 70% of the entrepreneurial projects, demonstrating the effectiveness of the mentoring and the students' ability to materialize their ideas into successful enterprises.*Successful preparation of students to present their business ideas at the Employment and Entrepreneurship Fair, allowing them to stand out and capture the attention of potential investors and business partners. Show less

    • International Communication Advisor
      • Aug 2021 - Dec 2021

      The overall objective of this job is to provide advice and support in communication and digital marketing to a Mexican company and a Bolivian company that has been affected by the pandemic.*Perform a detailed diagnosis of each company's situation, identifying areas for improvement and opportunities for growth.*Collaborate with the company to develop an Integral Communication Plan specifically designed to increase the company's reach in social networks by 30%, generating greater visibility and online presence.*Implement the Integrated Communication Plan successfully, implementing effective strategies and tactics to reach the established objectives and achieve a 30% increase in the company's reach on social networks.*Provide training to the company's staff, providing the necessary skills and knowledge to maintain and continue the achievements obtained through the Integral Communication Plan, ensuring the long-term sustainability of the results. Show less

    • Communication Advisor
      • Mar 2022 - May 2022

      The general objective of this position is to support the organization of the activities of the Study Abroad in Business - Bolivia (GIEN) program for the visit of students, teachers, and entrepreneurs related to FGCU. *Efficient coordination and planning of program participants' activities, ensuring a smooth and satisfactory experience for all involved. *Effective management of hotel, restaurant, and resort reservations, ensuring a comfortable and pleasant stay for program participants. *Successful coordination of visits to Bolivian companies, allowing program participants to interact and learn from the local industry. *Successful organization of a final student exhibition in collaboration with the Federation of Private Entrepreneurs of Cochabamba, providing students with an invaluable opportunity to present their projects and establish professional connections. Show less

    • Communications and Multimedia Manager
      • Jul 2020 - Nov 2020

      The overall objective of the position is to promote the launch of the Organization through social networks and to achieve visibility of the work done during the 2020 presidential elections in Bolivia. *Coordinate the creation of the logotype, isotype, and corporate colors of the Observatorio Elecciones Bolivia with the Graphic Design department, ensuring a coherent and professional visual identity. *Write the script, animate, and edit the launching video of the Observatorio Elecciones Bolivia, generating engaging and persuasive content that captures the target audience's attention and effectively conveys the mission and objectives of the organization. *Plan a strategy to disseminate activities before the 2020 presidential elections, achieving broad coverage and citizen participation in the organization's activities. *Generate expectations about the Observatory's work through an informative campaign highlighting the different electoral data analysis tools, increasing citizen interest and participation in election observation. *Draft a newsletter that includes the analysis of the data found during the 2020 presidential elections, providing relevant and reliable information to the audience interested in the election results. *Promote the results found through social networks, using effective dissemination strategies to achieve greater citizen participation in the observation of elections in Bolivia, promoting transparency and democratic participation. Show less

    • Bolivia
    • Higher Education
    • 100 - 200 Employee
    • Community Manager
      • Feb 2020 - Jun 2020

      The general objective of the internship is to support the Director of the Office in drafting the university's corporate memoirs and in diagnosing UPB's relationship with undergraduate graduates to ascertain the possibility of future donations to the university. *Successful writing, editing, and layout of the university's corporate memoirs, creating a comprehensive and well-structured document highlighting the institution's achievements and history. *Development of a Comprehensive Communication Plan to evaluate and strengthen UPB's relationship with undergraduate graduates, implementing effective communication strategies to maintain a solid and lasting connection with graduates. *Successful evaluation of the possibility of graduates donating to the university in the future, analyzing different approaches and strategies to promote graduate participation and financial support to the institution. *Development of a tentative plan of events, social media posts, and direct communication that will strengthen the relationship with the university's graduates, generating interaction, participation, and a sense of community between the graduates and the institution. Show less

    • Bolivia
    • Higher Education
    • 100 - 200 Employee
    • Research Assistant
      • Aug 2019 - Dec 2019

      The general objective of this internship is to support the research team of the Communication career in developing research and projects planned for the second semester of 2019. *Successful identification of the relevant bibliography that supports the research in progress, ensuring a solid base of references and reliable sources to support the research work. *Accurate extraction and presentation of citations in APA format requested by the research team, ensuring correct referencing and compliance with required citation standards. *Effective classification of Bolivian film information for the developing film library, organizing and categorizing the information in a manner that is easily accessible and usable for library users. *Successful uploading of updated Bolivian film information to the film library's website, assuring that the data is complete, accurate, and available to the target audience. *Support the development of the film library's website for its launch, collaborating in developing an attractive and functional website design and ensuring the platform is ready to offer a positive experience to users. Show less

Education

  • Universidad Privada Boliviana
    Licenciatura, Comunicación política
    2017 - 2020
  • Instituto Eduardo Laredo
    Bachillerato
    2006 - 2015
  • Instituto Eduardo Laredo
    Técnico Medio, Música
    2006 - 2015

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