Sophia Alachouzos

Responsable Marketing et Stratégie Digitale at APRIL Marine Canada
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • Anglais Full professional proficiency
  • Espagnol Full professional proficiency
  • Français Native or bilingual proficiency

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Credentials

  • Certification Google Analytics
    Google Analytics for Business
    Sep, 2019
    - Nov, 2024
  • Google Ads Search
    Google Ads
    Sep, 2019
    - Nov, 2024

Experience

  • APRIL Marine Canada
    • Canada
    • Insurance
    • 1 - 100 Employee
    • Responsable Marketing et Stratégie Digitale
      • May 2019 - Present

      Pour la niche Assurance Marine de Plaisance, Québec et Ontario: * Définition de la stratégie numérique, du plan de communication et des KPI * Refonte complète du site aprilmarine.ca (site ON transactionnel): gestion du projet, des acteurs, des calendriers et des budgets * Participation aux ateliers d’idéation d’APRIL ON, portail dédié aux courtiers partenaires * Analyse de données, mise en place des outils de métrique, rédaction des post-mortem et des bilans (Analytics, Data Studio, Power BI) * Médiation et suivi d’avancement avec les équipes business et TI (JIRA, SharePoint) * Mapping des projets numériques avec sensibilité UX (Figma, Adobe XD) * Gestion des campagnes digitales monétisées (Google Ads, Facebook Ads, Linkedin Ads) * Création de calendriers éditoriaux, rédaction et optimisation SEO * Élaboration des communications internes et externes (réseaux sociaux, articles, campagnes d’e-mailing) Pour le Club APRIL Marine, OBNL de 30k membres passionnés de sports de plaisance: * Redéfinition de l’identité visuelle et de marque * Élaboration de la stratégie numérique * Refonte du site internet clubaprilmarine.ca avec implémentation d’un espace membres * Gestion des communications internes et externes (réseaux sociaux, articles, campagnes d’e-mailing, partenariats et commandites) Show less

  • Oxford Properties Group
    • Canada
    • Real Estate
    • 700 & Above Employee
    • Digital Marketing Specialist
      • May 2018 - May 2019

      For Quartier DIX30, Canada's first commercial lifestyle center: • Participating in writing of the annual strategic marketing plan in collaboration with the Marketing Manager; • Contributing actively to the development and execution of various marketing actions (digital and advertising campaigns, promotions, events, sponsorships, etc.); • Working in collaboration with the estate’s agencies and suppliers on various marketing projects; • Organizing coordination meetings with the various external or internal teams to ensure the success of marketing activations; • Following and updating the estate’s communication resources (social media, website, Centre’s display); • Monitoring the production and deliverables with internal and external teams; • Controlling the quality for the different production steps with stakeholders; • Collaborating with the Marketing Manager on the administration of the estate's annual budget; • Writing reports and producing analyzes regarding goodwill, gift cards or other relevant data; • Maintaining close relations with the Centre’s retailers; • Working closely with customer service and internal operations; Show less

  • Rideau, Inc.
    • Canada
    • Human Resources
    • 1 - 100 Employee
    • Communications & Marketing Coordinator
      • Jan 2018 - May 2018

      • Proof reads RFP’s, presentations and all other communications material (print and web) • Drafts content for client websites, coordinate with external resources for various content management needs, interface with graphics and CMS team to bring new content live on websites • On-going maintenance and development of Rideau.com including the coordination and development of new content, reports, etc. • Coordinates with internal and external resources to develop, actualize and maintain our annual PR and advertising strategy • Manages Social Media strategies and communities: Facebook, Instagram, LinkedIn and Adwords • Manages the translation inbox and coordinate all requests using external and internal resources • Organizes and coordinate various hosted client/prospect events • Meeting budgets and deadlines • Researches, writes and produces high-quality and engaging web communications and print materials targeted to employees, business partners and customers Show less

  • Association des artistes-entrepreneurs de Montréal - AARTEN
    • Canada
    • Civic and Social Organizations
    • Communications & PR Coordinator
      • Aug 2017 - Jan 2018

      • Conceiving communication campaigns • Developing and coordinating print and digital communication materials • Creating business plans, activity reports and press release • Promoting services and activities • Managing sponsorship and PR strategy • Administrating social media and members requests • Monitoring press release on a daily basis • Organizing networking events • Analysing events and campaigns ROI • Conceiving communication campaigns • Developing and coordinating print and digital communication materials • Creating business plans, activity reports and press release • Promoting services and activities • Managing sponsorship and PR strategy • Administrating social media and members requests • Monitoring press release on a daily basis • Organizing networking events • Analysing events and campaigns ROI

  • Freelance
    • Kyoto, Japan
    • COPYWRITER // WEB CONTENT SPECIALIST
      • Oct 2015 - Jun 2017

      For various industries (Media, Tourism, Entertainment) in France and Japan: • Conceiving digital and print materials • Creating and publishing original content: RFPs, blogs, articles, brochures and catalogs… • Managing social media and communities • Setting communication strategies and media plans • Creating logos and branding • Optimising websites search engines For various industries (Media, Tourism, Entertainment) in France and Japan: • Conceiving digital and print materials • Creating and publishing original content: RFPs, blogs, articles, brochures and catalogs… • Managing social media and communities • Setting communication strategies and media plans • Creating logos and branding • Optimising websites search engines

  • Laboratoires Anios
    • France
    • Chemical Manufacturing
    • 100 - 200 Employee
    • Communications & Marketing Executive - International Division
      • Nov 2011 - Oct 2015

      • Managing digital and physical marketing channels: catalogues, mobile apps, brochures, goodies • Creating and developing advertisement and training videos • Creating and publishing content on the company’s websites • Managing Print Marketing: distributing documents and materials to retailers and during events • Organising events (exhibitions, congress, seminars, internal events…): operational and logistical management, booth conception and design, communication, on-site management • Managing the marketing budget for the export department (300K € per annum) Show less

  • marcus evans Group
    • Ireland
    • Events Services
    • 700 & Above Employee
    • Conference Producer
      • Apr 2010 - Nov 2011

      • Organizing business conferences in London, Paris and Barcelona • Coordinating with internal teams (Sales, Logistics, Marketing) • Setting communication strategies and media plans • Preparing mailing lists • Coordinating the logistic conception of conferences: event venues, budgets, deadlines, speakers, attendees… • Organizing business conferences in London, Paris and Barcelona • Coordinating with internal teams (Sales, Logistics, Marketing) • Setting communication strategies and media plans • Preparing mailing lists • Coordinating the logistic conception of conferences: event venues, budgets, deadlines, speakers, attendees…

Education

  • ESTICE - International Management
    Maîtrise de Commerce International, Spé Marketing et Communication
    2005 - 2010
  • IQS Barcelona
    Master, Administración de Empresas opción Marketing y Comunicación
    2008 - 2009
  • Université du Littoral Côte d'Opale
    Maîtrise, Sciences Economiques et Gestion
    2005 - 2010

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