Account Director

• May 2018 - Present

• Drive sales and brand partnerships to deliver revenue growth that meets the annual sales target. • Leverage knowledge and relationships with clients, agencies and media owners/publishers to develop revenue opportunities. • Prospect, build and generate new businesses and maximise the client/agency retention. • Participate in the new client/agency pitches and tenders from time to time. • Work closely with clients/agencies to conceptualise and promote integrated marketing proposals, including print, digital, social media and branded content. • Inspire clients/agencies by contributing creative sales ideas that impact the overall goals and objectives. • Prepare sales presentations and media proposals for clients/agencies. • Estimate revenue and mediate challenges that impede sales growth. • Manage campaign deliverables to ensure the campaign elements are launched and executed successfully. • Analyse the campaign performance statistics and recommend performance improvements. Show less

Media Sales Manager

• Apr 2011 - Apr 2018

Senior Account Executive

• Jun 2005 - Jul 2010

• Met clients to understand their marketing and advertising needs from time to time. • Conducted internal briefings and brainstorming sessions with the creative team. • Assisted in developing strategic marketing plans with Account Director and Creative Director. • Liaised with suppliers on matters related to colour separation and printing. • Liaised with the production/recording house where audio visual was concerned. • Supervised shooting & recording with either Account Director or Creative Director. • Ensured quality control on all jobs at all stages - proofreading and checking copy. • Reviewed translations in Malay and Mandarin. • Analysed market information by monitoring competitors' movement. • Clientele list: Best Denki, Sanyo, Kenwood Malaysia/Singapore, Pacific Inter-Link, Yee Lee (Sabah Tea and MorningKiss), Chuan Sin (Cactus), Tourism Malaysia (Taiwan market), Chai Heng Seng Sdn. Bhd. and Snek Ku Show less

Internship Trainee

• Jan 2004 - Apr 2004

• Trained under the industrial attachment scheme. • Assisted the market researcher with survey questions. • Created questionnaire templates for projects, tabulated data and prepared data analysis reports. • Attended focus groups. • Trained under the industrial attachment scheme. • Assisted the market researcher with survey questions. • Created questionnaire templates for projects, tabulated data and prepared data analysis reports. • Attended focus groups.