Experience

Swiss-Garden International Hotels, Resorts & Inns

• Malaysia
• Hospitality
• 1 - 100 Employee

• Webmaster

  • 2018 - Present

  • Maintains functionality, appearance and accuracy availability of information on the Swiss-Garden Hotel official website using WordPress CMS and hard coded by uploaded via ftp server while ensuring development of mobile-friendly, security, speed, language translation, reliability of websites, and website compatibility across different browsers, operating systems, and devices. • Writing Code HTML, CSS, JavaScript & PHP with implemented SEO strategies to create campaign tools such as landing pages, Microsite (Bank Cash Voucher Promotion, Register for Access Code, Room Package & Registration Forms), email templates (auto response) with Notepad++/Adobe Dreamweaver software. • Changes and updates images and contents of website such as room rates, new promotion & packages, F&B promotion which updating with hotel operation team. Redesign or remodify the marketing collateral such as web banners, ad copy, eblasts, etc with Adobe illustrators and Photoshop. • Developed and managed SEM (PPC) advertising campaigns using Google AdWords, Facebook ads as well as optimize by performing A/B tests and multivariate experiments. • Collaborating with sales & ecommerce team to brainstorming marketing strategy to support marketing activities and increase company's online presence. • Assists in programming/font-end and project website migration with Group IT department. Monitoring installation, configuration, troubleshooting, and maintenance of web servers as required. • Manages all hotel properties’ Google Analytics, collects and analyses web metrics, such as users, sessions, page views, bounce rate, audience, behaviour, CTR, CPC, CPA, and ROI. • Analyse SEO relates keywords, track organic rankings to official website and microsite by measuring keyword positions, search volume, and optimize overall site visibility with Google Analytics, BING Webmaster and Google Search Console. Show less



DNH BPO Sdn Bhd

• Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• SEO & Marketing Executive

  • May 2016 - Apr 2018

  • Managing and optimizing Baidu, 360, Sogou, and Google HK search engine to make company sites getting the top 10 position of specific keywords in search engine page. • Analyze keywords used by competitors , track organic rankings and traffic to key site sections by measuring keyword positions, search volume, and overall site visibility with baidu analytic, Aizhan, Google webmaster, semrush, moz and etc. • Working on mobile platforms, websites and CMS programs with HTML, CSS and JavaScript. • Set up a VPS or dedicated server environment, install IIS, PHP and Mysql. Buy Domain & Whois registration with china ICP license. Change DNS server and IP ping. Build up a CDN domain to speed up the website content, and anti-attack to server. • Create a lot of website with the content management system(Dedecms,Wordpress) and video management system(SEAcms, Mscms). • Analyze market trends, summarize findings, research sources. • Developing the online marketing communication plan and activities to help improve company brand image, to increase the exposure of product brand to the public via our website. • Creating online initiative to increase website visibility and organic traffic such as link building, blog and social media exposure, and keyword position. • Plan and optimize digital marketing campaigns for web, social media, search marketing, display advertising, SMS and email such as Weibo Comments, Lofter blog, Sina news, Baidu Bar, Baidu F&A, ZhiFu Know, fb, and Twitter. • Write the report performance of website analytics and digital marketing campaigns, to assess against KPI goals. • Other duties as required that will support Lead Generation Show less



Thean Hou Temple

• Malaysia

• Marketing Executive

  • Aug 2015 - May 2016

  • Assist Secretary General and General Council to do the implementation of marketing activities planning and publicity for example hall rental marketing, creating promotion for advertising space, media connection for charity event and activities, and chinese new year celebration. • Upload relates event content and some routine maintain on association official Facebook, Instagram & Twitter such as copy writing and picture relates with event. • Create Facebook event, take the responsibility of activities. • Support the Event Secretary Assistant in operation of events and all association event. • Design marketing tools by using illustration or photoshop software, i.e. poster,flyer,brochure,advertisement purpose • Other tasks assigned by the Chief Executive Secretary. Show less



Monaco1 International. Inc

• Philippines
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Online Marketing Assistant

  • Jul 2013 - Jul 2015

  • Assist marketing supervisor to communicate with local Filipino staff for daily work arrangement and instruction. Responsible for organization of work such as updated articles, blog posting, forum commenting and etc. To create KPI reports to supervisor and ensure each of their work and is completed. • Assist in online marketing related tasks such as preparing advertorial, banner design, blog posting, Weibo updated and forum participating. • To create a new CMS, Forum discuz, Wordpress and Joomla. Design the Website layout and themes by coding Html and JavaScript. • Responsible for SEO, SEM whitehat/blackhat in China market such as Baidu, Sogou, and 360 due to achieve the specified keyword segmentation and ranking of product website in search engine. To research and analyze web page ranking, traffic, and keywords by analysis tools. • Responsible to manage profile in Baidu JingJia(竞价), Baidu Lianmeng(联盟). • Familiar with communicating tools and software such as QQ, Skype, Wechat and Email Marketing(EDM). • Research the peer competitor's latest promotion activities, due to help boost the product effectiveness in competition. Show less



Anglo Apparel Co Sdn. Bhd

• Malaysia

• Marketing Assistant

  • Sep 2012 - Jul 2013

  •Responsible to assist in the designing and preparation of printed material (Poster, Advertisement, Banner and etc), editing and liaising with senior designers. •To assist with distribution of marketing material. •To work closely with the sales team and utilize relationships to ensure that work implementation schedules are met. •To arranging promotional and sponsorship events. •Arrange furnish and decorate window display of the outlet and retails. •Follow up the current sponsorship event and dealers request. Show less