Product Marketing Manager

• Nov 2022 - Present

Product Marketing Manager

• Dec 2021 - Oct 2022

Responsibilities: - Defining product vision, building, and adjusting product roadmap for content marketing product Headway Media and Web2App pages, running team meetings- Managing cross-functional teams of engineers, marketers, designers, and copywriters- Preparing, launching, and evaluating product A/B testsAchievements:- Implemented a prediction model of an average revenue per user that increased the speed of marketers' reaction to change- Implemented Paid Content Marketing strategy that generates 6-figures MRR- Led Headway Media to outperform the KPIs by 400%

User Acquisition Manager

• Jun 2020 - Oct 2022

Responsibilities: - Designing, implementing, and managing multi-channel performance and paid marketing campaignsAchievements:- Accountable for campaigns with monthly 7-figure spend- Built stable profitable user acquisition on Apple Search Ads from 0 and implemented ASO strategyInterviewed 100+ marketing specialists and onboarded new direct reportee

Product Marketing Manager

• Dec 2021 - Oct 2022

User Acquisition Manager

• Jun 2020 - Oct 2022

Teacher of Mathematics

• Jan 2020 - Jul 2020

Responsibilities: - conduct online lessons for up to 500 students - prepare studying materials, including presentations, workbooks, and homeworks - manage a team of 3 people (sales manager, mathematics curators) Achievements: - helped 700+ students prepare for External Independent Examination (obligatory exam in Ukraine for entering the university) - taught a student who received the highest mark - 200 points (top 0,1% among all students in Ukraine) Responsibilities: - conduct online lessons for up to 500 students - prepare studying materials, including presentations, workbooks, and homeworks - manage a team of 3 people (sales manager, mathematics curators) Achievements: - helped 700+ students prepare for External Independent Examination (obligatory exam in Ukraine for entering the university) - taught a student who received the highest mark - 200 points (top 0,1% among all students in Ukraine)