Experience

Pierce Mattie

• United States
• Marketing Services
• 1 - 100 Employee

• Pierce Mattie CSO

  • Jan 2008 - Present

  New York, New York, United States • Led recruitment, training, and onboarding of dozens of team members, effectively managed successful PR campaigns for multiple brands simultaneously, managing expenditures, monitoring agency metrics, overseeing vendor relations, and ensuring continuous improvement through standardized processes • Represented Paula’s Choice brand over 10 years, navigating private ownership, three private ventures, and eventual acquisition, influential in growing this unknown brand into a… Show more • Led recruitment, training, and onboarding of dozens of team members, effectively managed successful PR campaigns for multiple brands simultaneously, managing expenditures, monitoring agency metrics, overseeing vendor relations, and ensuring continuous improvement through standardized processes • Represented Paula’s Choice brand over 10 years, navigating private ownership, three private ventures, and eventual acquisition, influential in growing this unknown brand into a multi-million-dollar household name, updating KPIs with adapted goals and marketing strategies to drive growth and brand awareness • Partnered with Eminence Organic Skin Care for 8 years, with 5 years of triple-digit YoY increases in visibility, driving awareness of brand through in-person events, media relations and marketing, shifting to COVID-friendly experiential virtual events for 2020 and 2021 and returned to in person experiences in 2023 • Promoted Dr Hauschka Skin Care, hosting several events including gaining exposure at New York Fashion Week, and building an enormous celebrity following including Jennifer Lopez promoting product on The Today Show, leading to selling out of product in one day • Collaborated with the founder of John Masters Organics until acquisition, promoting NYC storefront salon and brand, growing brand awareness through education of benefits of organic hair care • Launched Trilogy Skin Care into the US Market, lauching Ulta partnership and building unpaid endorsements - including Serena Williams - and executing campaigns like the hero products mailer, targeting 300 influencers, generating 350 unique content pieces with a reach of 14M • Collaborated with multiple international brands to launch within the US market, supporting competitor analysis and white space identification, developing marketing strategies, and product placement,. Worked with multiple sustainable, B Corp Certified, biodynamic and organic brands Show less



Spiegel Brands

• Director, PR & Special Projects

  • Jun 1997 - Dec 2007

  New York, New York, United States • Collaborated with HR department to create change management strategies, developed and implemented a comprehensive internal branding campaign, including creating an in-house event, new mission, positioning, and communications plan. • Managed a $5M highly targeted marketing and advertising outreach campaign to launch new branding, including targeted TV ads, an all new ad campaign for women’s press outlets, Trade & Marketing press, and created advertorials in major publications. •… Show more • Collaborated with HR department to create change management strategies, developed and implemented a comprehensive internal branding campaign, including creating an in-house event, new mission, positioning, and communications plan. • Managed a $5M highly targeted marketing and advertising outreach campaign to launch new branding, including targeted TV ads, an all new ad campaign for women’s press outlets, Trade & Marketing press, and created advertorials in major publications. • Established the 1st in company history PR outreach program • Relaunched campaign using new redesigned, sectioned catalog concept, featuring interior designer asset spotlights, establishing the brand with new photoshoot print assets and directing campaign towards women’s fashion and trade publications Show less