Sonya Hanson
Marketing Director at Georgia Bank & Trust- Claim this Profile
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Bio
Experience
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Georgia Bank & Trust
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United States
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1 - 100 Employee
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Marketing Director
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Dec 2005 - Present
Lead all aspects of traditional, digital, and mobile marketing for multiple business lines and brands. Create and execute board approved marketing plan that supports strategic initiatives within budgetary guidelines. Lead all public and media outreach efforts. Manage sponsorship and donation requests for enterprise. Lead all aspects of traditional, digital, and mobile marketing for multiple business lines and brands. Create and execute board approved marketing plan that supports strategic initiatives within budgetary guidelines. Lead all public and media outreach efforts. Manage sponsorship and donation requests for enterprise.
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Corporate Sales Director
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2003 - 2005
• Lead sales and revenue generation for the retail branch network, business banking team, and call center comprising of 1200 team members located in 6 states. Responsibilities include establishing short and long term strategic planning, coaching for success, creating recognition/incentive plans, tracking sales results, creating performance metrics that support corporate objectives, evaluating and developing frontline technologies, goal setting, market analysis/potential, profitability analysis, sales and customer service training development/evaluation and facilitation, team member testing, leadership training, and customer service levels.
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Comerica Bank
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United States
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Banking
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700 & Above Employee
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Vice President
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2000 - 2003
Retail In-Store Regional Manager (04/03-01/04) | Led the sales, coaching, service, human resource management, operations, and customer service levels of 13 in-store branch sales offices. Transformed in-store service centers in to small business centers. Under my leadership, we were the #1 region outperforming both traditional and other in-store regions. | VP On-the-Job Banking (03/01-04/03) Reinvigorated a failing business line by updating product offerings and creating a sales process focused on segmenting businesses and employee needs. Under my leadership, the program far exceeded all goals and staff was increased from 1 to 4 within 2 years due to production and growth opportunity.
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SunTrust Bank
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United States
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Financial Services
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Retail Regional Manager
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1993 - 2001
Retail Regional Manager (10/97-03/01) | Lead, coach, and formulate business strategies for 21 traditional branch locations and 7 business development officers to exceed all sales, service and operational expectations. Coach sales managers, train all staff levels, monitor market opportunities, forecast consumer movement and recommend branch openings/closings. Conduct sales meetings and provide regional direction. Region was consistently the top performing region in production. | Various Branch and Cluster Management Positions (05/93-010/97) | Successfully managed top performing branches ranging from 1 to 3 before promotion to regional manager.
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Education
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George Mason University
Bachelor of Science, Business Administration -
Kansas State University
Master of Business Administration (MBA)