Experience

The University of North Carolina Press
• United States
• Book and Periodical Publishing
• 1 - 100 Employee
• Director of Publicity

  • Dec 2020 - Present


Harvard University Press

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Publicity Manager

  • Nov 2017 - Dec 2020

  -Developed, coordinated, and implemented publicity plans for a substantial percentage of the 200 trade and academic titles published each year -Conceptualized and executed the Press’s overall media strategy, and work closely with colleagues to ensure it’s in line with broader Press goals -Identified the most appropriate audience for assigned titles; researched, developed, and pitched media -Created press materials, arranged interviews with editors, reviewers, and radio and television producers -Organized book signings, author lectures, and other related events -Met seasonally with media at national outlets including NPR, The New Yorker, The Nation, The Wall Street Journal, Harper’s, and The New York Times to pitch lead titles -Collaborated with editors, sales, and online marketing to discuss author platforms and create campaign plans Show less



InkHouse Media + Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Public Relations Account Manager

  • Oct 2016 - Jun 2017

  -Strategic thinking, plan development, and execution for clients in various industries -Managed account teams and supervised junior team members to ensure that each team delivered high-quality work -Served as primary writer on teams including media plans, bylines, press releases, and pitches -Media outreach to top tier outlets -New business development and pitches -Strategic thinking, plan development, and execution for clients in various industries -Managed account teams and supervised junior team members to ensure that each team delivered high-quality work -Served as primary writer on teams including media plans, bylines, press releases, and pitches -Media outreach to top tier outlets -New business development and pitches



Rest Devices, Inc.

• United States
• Software Development
• 1 - 100 Employee

• Communications Director

  • Oct 2015 - Oct 2016

  I created and implemented Rest's communications strategy, multiple public relations campaigns, and led the content and community strategy and execution. I created and implemented Rest's communications strategy, multiple public relations campaigns, and led the content and community strategy and execution.



Plated

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Public Relations Manager

  • Sep 2014 - Sep 2015

  As head of PR for Plated, I helped shape and grow the position while juggling a variety of fast-paced projects and campaigns across all marketing channels. With a focus on consumer press, I implemented a year-long communications strategy, resulting in national coverage that helped solidify the company's reputation as a thought leader in the cook-at-home delivery space. Working closely with Plated's co-founders and founding chef, I pitched, booked and prepped lifestyle and business segments, and worked with a wide range of media to help get the right messages across to the right audiences. I also led and executed Plated's events and several partnerships, planning and implementing co-branded media and influencer dinners and programming for a high-profile, cross-country experiential marketing campaign. Show less



Hachette Book Group

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Publicity Manager

  • Apr 2013 - Aug 2014

  As the publicist for Grand Central Publishing's Life & Style imprint, I executed major publicity campaigns (strategized, pitched, and delivered top media coverage for bestselling authors, celebrities, and chefs including Wolfgang Puck, Rocco DiSpirito, Dolvett Quince, David Cross, Bob Odenkirk, Bo Burnham, and Rip Esselstyn. As the publicist for Grand Central Publishing's Life & Style imprint, I executed major publicity campaigns (strategized, pitched, and delivered top media coverage for bestselling authors, celebrities, and chefs including Wolfgang Puck, Rocco DiSpirito, Dolvett Quince, David Cross, Bob Odenkirk, Bo Burnham, and Rip Esselstyn.



Random House

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Publicist/Senior Publicist

  • Jan 2011 - Apr 2013

  I worked on fiction and non-fiction titles across all imprints and under various team leaders. I pitched and booked national and local TV, radio, print and online coverage for bestselling books including SALT SUGAR FAT by Pulitzer Prize-winning New York Times reporter Michael Moss, STICKS AND STONES by Slate editor Emily Bazelon, and CRIMINAL by thriller writer Karin Slaughter. In addition to securing and facilitating top media coverage, I planned and executed author tours, events, and appearances at festivals and conferences. I created all press kit materials which included press releases, author Q&As, and pitch letters. I cultivated and sustained great relationships with top bloggers and web editors to facilitate online media placements while connecting with consumers directly via Twitter and Facebook (and Instagram, Pinterest, Google+, Foursquare). Show less

• Publicity Assistant / Associate Publicist

  • Jul 2007 - Jan 2011

  Assisted Publicity Director of the Knopf Doubleday Publishing Group in maintaining publicity budgets for all titles, coordinating weekly department meetings and division-wide events including Book Expo America; work on bestselling books and major author tours including Andre Agassi, Barbara Walters, and Bill Clinton.


Museum of Fine Arts, Boston
• United States
• Museums, Historical Sites, and Zoos
• 500 - 600 Employee
• Publicity Intern

  • Jun 2006 - Aug 2006