Experience

Country Road Group

• Australia
• Retail
• 700 & Above Employee

• Head of Marketing, MIMCO

  • Jun 2018 - Present

  Leading a team of Marketing Specialists across Store Marketing, PR, Events, Digital & Ecommerce, CRM, Creative & Design. Develop and drive Marketing, Digital & CX strategy to deliver optimal brand and customer experiences and drive share of wallet for MIMCO. Leading a team of Marketing Specialists across Store Marketing, PR, Events, Digital & Ecommerce, CRM, Creative & Design. Develop and drive Marketing, Digital & CX strategy to deliver optimal brand and customer experiences and drive share of wallet for MIMCO.



CHE Proximity

• Director of Customer Experience

  • Jun 2016 - May 2018

  Directing a team of CX & UX experts to develop and execute CX Strategy across owned, earned and paid channels. Brand & CX Strategy, Retail CX Strategy, Data Strategy, CRM Strategy, Loyalty, CX Journey Mapping, Media Strategy. Clients include Mazda, Coles Liquor, Telstra, Velocity and Latitude Financial Services. Directing a team of CX & UX experts to develop and execute CX Strategy across owned, earned and paid channels. Brand & CX Strategy, Retail CX Strategy, Data Strategy, CRM Strategy, Loyalty, CX Journey Mapping, Media Strategy. Clients include Mazda, Coles Liquor, Telstra, Velocity and Latitude Financial Services.



MECCA Brands

• Australia
• Retail
• 700 & Above Employee

• Head of CRM / Marketing Operations

  • Feb 2011 - May 2016

  In year one, developed and launched the highly successful Mecca Beauty Loop Loyalty Program for Mecca Cosmetica & Maxima. Subsequently lead the Mecca Marketing team (Digital, CRM, PR, VM and Store Marketing) to deliver commercially successful brand relaunches, CX strategy, store openings, digital and retail strategy. In year one, developed and launched the highly successful Mecca Beauty Loop Loyalty Program for Mecca Cosmetica & Maxima. Subsequently lead the Mecca Marketing team (Digital, CRM, PR, VM and Store Marketing) to deliver commercially successful brand relaunches, CX strategy, store openings, digital and retail strategy.



Country Road Group

• Australia
• Retail
• 700 & Above Employee

• Marketing Operations Manager / CRM & Research Manager

  • Nov 2004 - Aug 2011

  Led and managed the Country Road Marketing Team including PR, Digital, Creative and CRM to develop and execute brand, retail and e-commerce strategy. Redeveloped and relaunched the highly acclaimed Country Road Loyalty Program. Key stakeholder in the creation and launch of the Trenery brand and Country Road & Trenery e-commerce sites. Led and managed the Country Road Marketing Team including PR, Digital, Creative and CRM to develop and execute brand, retail and e-commerce strategy. Redeveloped and relaunched the highly acclaimed Country Road Loyalty Program. Key stakeholder in the creation and launch of the Trenery brand and Country Road & Trenery e-commerce sites.



Simon Richards (DM Agency)

• Group Account Director

  • 2003 - 2005



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Acount Director

  • 2000 - 2003



TAXI

• Canada
• Advertising Services
• 700 & Above Employee

• Account Manager

  • 1998 - 2000