🌱 Sonu Kalwar
Growth Marketer at Digital First AI- Claim this Profile
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Experience
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Digital First AI
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Poland
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Advertising Services
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1 - 100 Employee
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Growth Marketer
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Mar 2022 - Present
Nepal Planning, developing and executing marketing campaigns, targeting specific audiences and messages by using the growth marketing principle of setting goals, tracking, reporting, analyzing, iterating, and optimizing. Create content for social media, newsletter, website, case studies, blogs and analyse the performance. Drive the strategy, tactics and optimization on DF existing marketing channels (SEA/ SEM, Social, SEO, etc.) Identify new growth opportunities and pursue them Develop… Show more Planning, developing and executing marketing campaigns, targeting specific audiences and messages by using the growth marketing principle of setting goals, tracking, reporting, analyzing, iterating, and optimizing. Create content for social media, newsletter, website, case studies, blogs and analyse the performance. Drive the strategy, tactics and optimization on DF existing marketing channels (SEA/ SEM, Social, SEO, etc.) Identify new growth opportunities and pursue them Develop and own rigorous testing to continuously increase traffic and improve full-funnel conversion Add/manage our growth tactics Manage and maintain our tracking & reporting Push myself and the rest of the team to learn and improve continuously Show less
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Smart Dust Systems
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United States
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Software Development
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1 - 100 Employee
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Digital & SEO Strategist
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Jan 2020 - Present
A/B testing, collect and analyze data and results, identify trends and insights to achieve maximum ROI in organic search campaigns *Manage large backlink creation projects by using different links acquisition strategies. *Perform ongoing keyword and competitor research *On-site and off-site SEO *Technical SEO audits *Ability to conduct in-depth competitor analysis *Ability to understand and empathize with the searcher *Research and implement search engine optimization… Show more A/B testing, collect and analyze data and results, identify trends and insights to achieve maximum ROI in organic search campaigns *Manage large backlink creation projects by using different links acquisition strategies. *Perform ongoing keyword and competitor research *On-site and off-site SEO *Technical SEO audits *Ability to conduct in-depth competitor analysis *Ability to understand and empathize with the searcher *Research and implement search engine optimization recommendations *Identify areas of opportunity and inefficiency that can lead to a greater increase in KPIs (Key Performance Indicators) while maintaining budget efficiencies *Keyword optimizations and refinement *Conduct analysis to measure performance and drive strategy and discussion *Set up automations *Content templates and publishing *Work with team members to execute ad hoc requests, as needed *Manage multiple accounts and strategies at a time Show less
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Omnicom Media Group
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United States
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Advertising Services
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700 & Above Employee
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Digital Media Buyer - Programmatic
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Sep 2019 - Jan 2020
Kathmandu Ensure the implementation of the Digital Activation Process across programmatic buying Build campaigns and deploy best practices across the campaigns Participate in daily and weekly client communications Work side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective Work with Strategy team to understand goals, address client needs, and communicate results and insights back to… Show more Ensure the implementation of the Digital Activation Process across programmatic buying Build campaigns and deploy best practices across the campaigns Participate in daily and weekly client communications Work side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective Work with Strategy team to understand goals, address client needs, and communicate results and insights back to clients Own the campaign creation process Implement Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.) Show less
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Tipstat
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India
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Digital Marketing Manager
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Jul 2017 - Jun 2019
Bengaluru Area, India Engaged in website traffic plan, website and social media optimization for SEO. Partner with media, agency, and business for alliance marketing. Lead generation through email marketing, calls, and social media.
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Manthan
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India
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Non-profit Organizations
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Analytic Consultant (SEA)
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Jan 2016 - Jul 2017
Bangalore Analytic Consultant for Target One : A cloud based Analytical Marketing Solution. *Studying company profile to understand its marketing needs and Analytic needs. *Strategic planning to develop the pipeline of new opportunity. *Work with technical staff and other internal colleagues to meet customer needs *Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
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Fleming.
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United Kingdom
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Construction
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1 - 100 Employee
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International BD
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Jan 2015 - Jan 2016
Bangalore Worked on LATIN AMERICAN Public-Private Partnerships and Concessions Summit (2016). Worked on 7th Annual Shared Services project (EUROPE). Worked on project focused on Shared Services (Latin America)
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Thomas Cook India Limited
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India
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Leisure, Travel & Tourism
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700 & Above Employee
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Intern
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Jun 2014 - Aug 2014
Bengaluru Area, India Market research, Competitor Analysis, Client acquisition.
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Education
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Jain (Deemed-to-be University)
Master's Degree, Marketing, H.R and International Business