Experience

Jean&Len

• Germany
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Product Manager (part time)

  • Aug 2019 - Present



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• Maternity Leave

  • Jul 2014 - Jul 2019

• Exploring southeast Asia

  • Oct 2018 - May 2019



Weleda AG

• Switzerland
• Personal Care Product Manufacturing
• 400 - 500 Employee

• International Group Brand Manager Natural & Organic Cosmetics

  • Sep 2013 - Jun 2014

  KEY CHALLENGESAchievement of annual growth targets Further development of strategic brand management as well as positioning Optimizing brand visibility on shelfKEY ACHIEVEMENTSSpeed up and simplified the innovation process Contributed significantly to the company's growth target by launching a new categoryLeading the packaging design agency and optimized packaging designs to increase the on shelf visibilityProfessionalizing the Brand Management Team by successfully on boarding new talents and embracing productive team spirit

• International Brand Manager Natural & Organic Cosmetics

  • Jan 2013 - Aug 2013

  KEY CHALLENGESWorking out Category Strategies, including 5-year innovation plansProfessionalizing daily business processesKEY ACHIEVEMENTSMarket leadership secured in key countries Initialized and led the Category Days with the main target to transfer category specific topics to the responsible colleagues in the country marketing teams

• Group Product Manager DACH Natural & Organic Cosmetics

  • Feb 2012 - Jan 2013

  KEY CHALLENGESIncreasing competitive pressure in the sector of nature-related and natural and organic cosmetics brandsManagement and development of an employee (Junior Product Manager) Continuously introducing new consumers to the pregnancy and baby care ranges facing the challenge of a falling birth rate in the DACH regionKEY ACHIEVEMENTSSuccessfully managed the relaunch of the Calendula baby care range and continuously introduced new consumers to the brandDistinguishing the brand as a traditional brand from its competitors me-too positioning and also private label by launching a CSR campaign (mainly online)Initialized and managed social media activities including strategy set up and feeding the different channels with content (Facebook, Twitter, YouTube)Optimized gross margin by successfully launching the first E-Commerce channels

• Product Manager DACH Natural & Organic Cosmetics

  • Jan 2008 - Jan 2012

  KEY CHALLENGESIncreasing brand awareness and brand usage, strengthening brand loyalty with means of relaunch of all existing products and launch of a new face care range Efficient dedication and responsibility for the highest media budget ever in the Weleda brand history (single digit € million amount))Managing marketing mix activities considering the multi channel distribution strategyNew definition of the Weleda target group with means of consumer typologies, collaboration with GfK Roper Consumer StylesKEY ACHIEVEMENTSOutperformed in all key financialsManaged the most successful launch of a Weleda face care range (target group 40+) in the entire company's historyAchieved the highest market share gains for face care in mass market Germany and thus winner of the LZ Award “Marke des Jahres“ (“Brand of the Year“) 2011Second winner of the “Marken Award“ (“Brand Award”) in the category “brand stretching” of the trade journal “Absatzwirtschaft” in 2009Winner of the Awards “Prix de Beauté“ (Cosmopolitan Germany) and “Glammy“ (Glamour Germany) in 2009Developed and implemented personnel promotions for the distribution channel pharmacies by previous pitch and then leading an event agency



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing & Sales Assistant European Key Account Management

  • Nov 2006 - Dec 2007

  KEY CHALLENGESProject management of launches and relaunches as well as identifying trends in the laundry detergent, household cleaner and denture care sectorKEY ACHIEVEMENTSSpeed to market through optimizing internal work processesImportant driver for entering new sectorsIncreased the launch and relaunch rate by 25% within one year KEY CHALLENGESProject management of launches and relaunches as well as identifying trends in the laundry detergent, household cleaner and denture care sectorKEY ACHIEVEMENTSSpeed to market through optimizing internal work processesImportant driver for entering new sectorsIncreased the launch and relaunch rate by 25% within one year



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• Intern Product Management ASTOR & RIMMEL London

  • Feb 2006 - Aug 2006



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Intern Online Marketing L'Oréal Paris

  • Sep 2004 - Dec 2004



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Intern Consumer Affairs

  • Sep 2003 - Mar 2004