Sonja Halstead
National Advertising Sales at The Australian Traffic Network- Claim this Profile
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English -
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Italian Native or bilingual proficiency
Topline Score
Bio
Experience
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Australian Traffic Network
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Australia
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Advertising Services
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1 - 100 Employee
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National Advertising Sales
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Sep 2019 - Present
Working on the “hunters team”, bringing new business to the company from ground zero to 6 digits bookings. Delivering business and commercial growth by creating strong relationship with clients and managing their activities to ensure they meet the expected results. Engaging with agencies and clients at all levels including senior level execs. Working on the “hunters team”, bringing new business to the company from ground zero to 6 digits bookings. Delivering business and commercial growth by creating strong relationship with clients and managing their activities to ensure they meet the expected results. Engaging with agencies and clients at all levels including senior level execs.
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Publishing ByChelle
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Australia
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Media Production
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1 - 100 Employee
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National Sales Manager
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Feb 2018 - Aug 2019
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Elite Agent
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Real Estate
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Commercial Director
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Feb 2015 - Aug 2018
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Sales Manager
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2015 - 2015
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CMMA Digital & Print Pty Ltd
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Australia
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Book and Periodical Publishing
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1 - 100 Employee
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Sales Manager
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Jul 2013 - Dec 2014
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4GDigital
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Sydney, Australia
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Independent Contractor
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Jun 2013 - Sep 2013
4GD is a digital media consultancy specialising in new renvenue generation opportunities for publishers within digital and data. 4GD is a digital media consultancy specialising in new renvenue generation opportunities for publishers within digital and data.
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Weider Publications
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Book and Periodical Publishing
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1 - 100 Employee
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Sales Agent
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Oct 2004 - Jun 2013
While working for Weider Publishing as a Sales Agent I worked across Australia and New Zealand being solely responsible for sales across two publications Muscle & Fitness and FLEX. Reporting daily into head office in the UK my primary focus was to close off the two publications each month ready for the newstands. Focussing on ingrating online and print, creating client solutions through competitions then building, collecting and monitoring the databases. My Reponsibilities in this role were: -Editing -Sales -Marketing -Accounts - Building client relations -New Business -Layout of the magazines Show less
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Fairfax Media
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Australia
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Online Media
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700 & Above Employee
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Account Sales Manager
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Feb 2001 - May 2004
As an Account Sales Manager my primary roles was to sell and create online solution to advertising agency/clients. As a key memeber of the online sales team our division was responsible to sell across multiple platforms with the Fairfax brands. In my time at FairFax Digital I completed a number of negotiation and sales training courses. FairFax Digital brands included SMH, THE AGE, DOMAIN,DRIVE, BRW and Money Manager Responsibilities included -Maintaining and exceeding revenue targets -Weekly Reporting -Campaign tracking -Building and maintaining client/agency relations -Formal presentations to agencies and client direct -Creating online solutions across digital and print - Show less
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Network 10
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Australia
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Broadcast Media Production and Distribution
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700 & Above Employee
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Sales Executive
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Dec 1996 - May 2000
From 1996 to 2000 my role was to generate sales within the sales team. I worked across agencies and direct clients in groups and individually. I worked closely with Heads of Sales to bulid relationship with many advertising agencies like Mojo, Zenith Media and Media Store. Responsibilities included -Revenue generation -Souncing new clients -Servicing excisting clients -Preparing cleint proposals -Account management -Building agency relastionships From 1996 to 2000 my role was to generate sales within the sales team. I worked across agencies and direct clients in groups and individually. I worked closely with Heads of Sales to bulid relationship with many advertising agencies like Mojo, Zenith Media and Media Store. Responsibilities included -Revenue generation -Souncing new clients -Servicing excisting clients -Preparing cleint proposals -Account management -Building agency relastionships
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Education
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University of Technology, Sydney
Associate's degree, Advertising