Sonja Allen
Regional Sales & Marketing Manager MENA at Guest Supply Middle East- Claim this Profile
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Bio
Credentials
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Communications & Marketing Degree - Kings College London
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Experience
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Guest Supply Middle East
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United Arab Emirates
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Hospitality
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1 - 100 Employee
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Regional Sales & Marketing Manager MENA
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Jan 2017 - Present
Hospitality specialist responsible for all sales & development of existing products within the GCC. launching new amenities & OS&E products specific to luxury & mid market hotels, resorts, independents serviced apartments & villas. Responsible for all business development & marketing across GCC & Africa. An accomplished marketing/business development manager. Hospitality specialist responsible for all sales & development of existing products within the GCC. launching new amenities & OS&E products specific to luxury & mid market hotels, resorts, independents serviced apartments & villas. Responsible for all business development & marketing across GCC & Africa. An accomplished marketing/business development manager.
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Guest Supply
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United States
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Hospitality
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400 - 500 Employee
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Sales Manager Guest Supply MENA
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Jan 2017 - Feb 2019
Hospitality specialist responsible for all sales & development of existing products within the GCC. Hospitality specialist responsible for all sales & development of existing products within the GCC.
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ITP Media Group
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United Arab Emirates
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Media Production
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700 & Above Employee
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Senior Sales Manager Hotelier Middle East
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Aug 2014 - Dec 2016
Hotelier Middle East the largest hospitality platform & premier hospitality title in the GCC. Also responsible for the new hospitality launch Hotelier Express. The only mid range hotel magazine for the GCC. Development of various hospitality events such as GM Conference. Top 50 hoteliers. Housekeepers conference. Sustainability within hospitality. Responsible for all sales development & commercial aspects of the magazine & events. Hotelier Middle East the largest hospitality platform & premier hospitality title in the GCC. Also responsible for the new hospitality launch Hotelier Express. The only mid range hotel magazine for the GCC. Development of various hospitality events such as GM Conference. Top 50 hoteliers. Housekeepers conference. Sustainability within hospitality. Responsible for all sales development & commercial aspects of the magazine & events.
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Sales Director
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Aug 2006 - Feb 2013
Responsible for launching the regions largest designer wedding event. Creating new business opportunities from concept to launch. Responsible for all sales and commercial development across events & Essential Weddings Magazine. Taking the Essential Designers Weddings event from $0 - $200000 in its first year to $650000 in its 5th year. Increased advertising revenue by 42% & pagination by 104% in the first year. Implementing marketing strategies across print, radio & digital. Developing new commercial lines for each event, seminars, conference & workshops. Show less
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Johnson Press
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Peterborough, United Kingdom
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Group Events & Magazine Manager
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Mar 2002 - May 2006
Business development manager for events across 5 magazines. Developed & launched 3 new magazine events with a $400000 revenue stream. Increased advertising revenue & below the line activity by 40% in the first year. Re-branded 2 magazines. Responsible for p&l, market development marketing strategies & content for 5 magazines & 3 events. Responsible for a team of 15 creating budgets, forecasts, targets, objectives & sales development. Event concept development & sales training. Business development manager for events across 5 magazines. Developed & launched 3 new magazine events with a $400000 revenue stream. Increased advertising revenue & below the line activity by 40% in the first year. Re-branded 2 magazines. Responsible for p&l, market development marketing strategies & content for 5 magazines & 3 events. Responsible for a team of 15 creating budgets, forecasts, targets, objectives & sales development. Event concept development & sales training.
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Emap London
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London, United Kingdom
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Group Client Sales Manager
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Jul 1995 - Oct 2001
Headhunted across from the largest Sunday national newspaper in the UK, The Mail on Sunday, to jointly spearhead the launch of a new London office for the modern car titles for Emap Nationals. Responsible for all client sales & a team of 8 across Car Magazine, Performance Car Magazine, Launch of Carweek & London launch & agency sales for Maxpower. Re-branding, marketing & launching new revenue streams. Initiated the first client sales division for below the line & sponsorship activity for Emap (became blueprint for all client sales). 3 year CAMS course at Kings college (communications & Marketing). Assisted in raising the yield on Car magazine by 150% in its first year. Turnover of $2,000000 advertising revenue. Responsible for creating a new reprint revenue stream of more than $600,000 a year. $800,000 sponsorship & below the line. Show less
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Education
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Bushey Meads comprehensive
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