Sonika Aggarwal
Digital Marketing Lead at Zonka Feedback- Claim this Profile
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Hindi Full professional proficiency
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English Full professional proficiency
Topline Score
Bio
Radhika Bhama ↗️
Sonika is like a superwoman at work. She is focused, cheerful, and dedicated to working with. She is also very helpful and available to her teammates. Any company would be lucky to have her as their employee!
Radhika Bhama ↗️
Sonika is like a superwoman at work. She is focused, cheerful, and dedicated to working with. She is also very helpful and available to her teammates. Any company would be lucky to have her as their employee!
Radhika Bhama ↗️
Sonika is like a superwoman at work. She is focused, cheerful, and dedicated to working with. She is also very helpful and available to her teammates. Any company would be lucky to have her as their employee!
Radhika Bhama ↗️
Sonika is like a superwoman at work. She is focused, cheerful, and dedicated to working with. She is also very helpful and available to her teammates. Any company would be lucky to have her as their employee!
Credentials
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Hubspot Inbound Certification
HubSpotOct, 2019- Nov, 2024 -
Hubspot Social Media
HubSpotOct, 2019- Nov, 2024 -
Google Search Ads Certification
Google Ads AcademyDec, 2019- Nov, 2024 -
Google Analytics Individual Qualification (GAIQ)
Google Ads AcademyOct, 2019- Nov, 2024
Experience
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Zonka Feedback
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India
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Lead
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Sep 2021 - Present
- Develop and execute comprehensive digital marketing strategies to drive user acquisition, engagement, and retention for our SaaS product. - Collaborate with cross-functional teams, including product, sales, and customer success, to ensure alignment of marketing goals with overall business objectives. - Conduct extensive market research to identify consumer trends, competition, and industry developments and incorporate these insights into marketing campaigns. - Utilize data analytics tools, such as Google Analytics, Hubspots and Ahrefs to track KPIs and measure the success of marketing initiatives. - Develop and execute email marketing campaigns to drive user engagement and retention. - Develop and execute social media campaigns to build brand awareness and drive user acquisition. - Develop and execute PPC campaigns to drive user acquisition and revenue growth. - Develop and execute content marketing campaigns to drive organic traffic and improve search engine rankings. - Continuously evaluate and improve the effectiveness of marketing strategies and tactics, using A/B testing and other optimization techniques. - Develop and execute outreach strategies to build relationships with influencers, publishers, and webmasters to earn high-quality backlinks and drive traffic to our website. - Conduct research to identify potential outreach targets, including blogs, websites, and social media influencers. - Monitor and report on the effectiveness of outreach campaigns, using data analytics tools such as Google Analytics and Ahrefs to track traffic, rankings, and backlink metrics. - Collaborate with the content team to create high-quality, shareable content that attracts attention and earns backlinks. - Stay up-to-date with industry trends and best practices in outreach and link building, and share insights and knowledge with the team. Show less
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Classic Informatics
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India
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IT Services and IT Consulting
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100 - 200 Employee
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Lead - Digital Marketing
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Sep 2019 - Sep 2021
- Develop and execute comprehensive digital marketing strategies to drive user acquisition, engagement, and retention for Client Projects- Collaborate with cross-functional teams, including product, sales, and customer success, to ensure alignment of marketing goals with overall business objectives.- Conduct extensive market research to identify consumer trends, competition, and industry developments and incorporate these insights into marketing campaigns.- Utilize data analytics tools, such as Google Analytics and SEMRush to track KPIs and measure the success of marketing initiatives.- Develop and execute email marketing campaigns to drive user engagement and retention.- Develop and execute social media campaigns to build brand awareness and drive user acquisition.- Develop and execute PPC campaigns to drive user acquisition and revenue growth.- Develop and execute content marketing campaigns to drive organic traffic and improve search engine rankings.- Continuously evaluate and improve the effectiveness of marketing strategies and tactics, using A/B testing and other optimization techniques. Show less
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Sr. Executive - Digital Marketing
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Sep 2018 - Sep 2019
- Develop and execute digital marketing campaigns across a range of channels, including PPC, SEO, email marketing, social media, and content marketing, to drive traffic, generate leads, and increase revenue.- Collaborate with the marketing team to develop marketing strategies that align with overall business objectives.- Manage and optimize PPC campaigns, using tools such as Google Ads and Bing Ads, to drive traffic and conversions at an optimal ROI.- Conduct keyword research and develop SEO strategies to improve search engine rankings and drive organic traffic.- Develop and execute email marketing campaigns to drive engagement and conversions, using tools such as Mailchimp or Hubspot.- Develop and execute social media campaigns to build brand awareness and drive engagement, using tools such as Hootsuite or Sprout Social.- Develop and execute content marketing campaigns to drive organic traffic and engagement, using tools such as WordPress or Canva.- Utilize data analytics tools, such as Google Analytics and GTM to track KPIs and measure the success of marketing initiatives.- Continuously evaluate and improve the effectiveness of marketing strategies and tactics, using A/B testing and other optimization techniques.- Stay up-to-date with industry trends and best practices in digital marketing, and share insights and knowledge with the team. Show less
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Executive Digital Marketing -Classic Informatics Pvt Ltd.
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Sep 2015 - Sep 2018
- Develop and execute digital marketing campaigns across a range of channels, including PPC, SEO, email marketing, social media, and content marketing, to drive traffic, generate leads, and increase revenue.- Collaborate with the marketing team to develop marketing strategies that align with overall business objectives.- Manage and optimize PPC campaigns, using tools such as Google Ads and Bing Ads, to drive traffic and conversions at an optimal ROI.- Conduct keyword research and develop SEO strategies to improve search engine rankings and drive organic traffic. Show less
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Education
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2012 - 2014
Uttar Pradesh Technical University
Master of Business Administration (MBA), Marketing and HR -
2008 - 2012
Uttar Pradesh Technical University
Bachelor of Technology (B.Tech.), Information Technology
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