Sonia G.
Account Director at FCB Lisboa- Claim this Profile
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Bio
Marcos Drummond Borges
Sónia is a seasoned Marketing and Advertising Professional with deep hands-on knowledge of many categories, especially personal care, financial services and FMCG's, often on international and even global projects. A natural (perhaps super-natural) multitasker of incredible grit, she can zoom in on the finest executional details and out onto the big picture seamlessly and effortlessly, and always does her absolute best to reconcile the needs of clients, brands, and her own teams in the best possible way, something which is extremely difficult - and therefore valuable- in the ad industry. Not every agency is lucky enough to have a project manager (Account Director, I know) even half as good as Sónia. But every one should try. It really should.
Elaine Navalho
Se eu tivesse de descrever Sónia em poucas palavras, eu diria que ela é inteligente, determinada, criativa e trabalha muito bem em equipe. Contribuiu efectivamente para o sucesso dos projectos do nosso grupo de trabalho e não é por acaso que foi a melhor da classe!
Marcos Drummond Borges
Sónia is a seasoned Marketing and Advertising Professional with deep hands-on knowledge of many categories, especially personal care, financial services and FMCG's, often on international and even global projects. A natural (perhaps super-natural) multitasker of incredible grit, she can zoom in on the finest executional details and out onto the big picture seamlessly and effortlessly, and always does her absolute best to reconcile the needs of clients, brands, and her own teams in the best possible way, something which is extremely difficult - and therefore valuable- in the ad industry. Not every agency is lucky enough to have a project manager (Account Director, I know) even half as good as Sónia. But every one should try. It really should.
Elaine Navalho
Se eu tivesse de descrever Sónia em poucas palavras, eu diria que ela é inteligente, determinada, criativa e trabalha muito bem em equipe. Contribuiu efectivamente para o sucesso dos projectos do nosso grupo de trabalho e não é por acaso que foi a melhor da classe!
Marcos Drummond Borges
Sónia is a seasoned Marketing and Advertising Professional with deep hands-on knowledge of many categories, especially personal care, financial services and FMCG's, often on international and even global projects. A natural (perhaps super-natural) multitasker of incredible grit, she can zoom in on the finest executional details and out onto the big picture seamlessly and effortlessly, and always does her absolute best to reconcile the needs of clients, brands, and her own teams in the best possible way, something which is extremely difficult - and therefore valuable- in the ad industry. Not every agency is lucky enough to have a project manager (Account Director, I know) even half as good as Sónia. But every one should try. It really should.
Elaine Navalho
Se eu tivesse de descrever Sónia em poucas palavras, eu diria que ela é inteligente, determinada, criativa e trabalha muito bem em equipe. Contribuiu efectivamente para o sucesso dos projectos do nosso grupo de trabalho e não é por acaso que foi a melhor da classe!
Marcos Drummond Borges
Sónia is a seasoned Marketing and Advertising Professional with deep hands-on knowledge of many categories, especially personal care, financial services and FMCG's, often on international and even global projects. A natural (perhaps super-natural) multitasker of incredible grit, she can zoom in on the finest executional details and out onto the big picture seamlessly and effortlessly, and always does her absolute best to reconcile the needs of clients, brands, and her own teams in the best possible way, something which is extremely difficult - and therefore valuable- in the ad industry. Not every agency is lucky enough to have a project manager (Account Director, I know) even half as good as Sónia. But every one should try. It really should.
Elaine Navalho
Se eu tivesse de descrever Sónia em poucas palavras, eu diria que ela é inteligente, determinada, criativa e trabalha muito bem em equipe. Contribuiu efectivamente para o sucesso dos projectos do nosso grupo de trabalho e não é por acaso que foi a melhor da classe!
Credentials
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Formação Pedagógica Formadores
Alamedas OfficeMar, 2018- Oct, 2024
Experience
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FCB Lisboa
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Portugal
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Advertising Services
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1 - 100 Employee
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Account Director
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2015 - Present
Account Director since 2015, with over 20 years of experience in Project Management and large experience managing national and international brand campaigns. I have worked with clients from a range of categories:Bank & Finance, Real Estate, Pharma, food & beverage and FMCG. Água Castello, Nicola, Mondelez, Água do Luso, Nivea, Eucerin, Mimosa and Cofidis are some of the brands I have worked with.I have also been responsible for managing some of the most distinguished FCB for Good recent campaigns, such as WheelchangeTours for TUR4all Portugal (silver in the Epica Awards) or Dreams for the Portuguese Paralympic Committee (Prix Mairie de Cannes). At FCB Lisbon since 1994. Show less
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Account Director
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May 1994 - Present
Account Director for Beiersdorf , Lactogal and Cofidis, 3 of FCB Lisbon main clientsPlanning and creative briefings to meet business objectivesImplemented the best local adaptations for client’s international campaignsManaging international relationships and workflow for Beiersdorf Attending international account manager meetingsSearch for new communication opportunities within existing clientsMonitor competitors’ activities to refine client’s activities and strategiesManaging client’s budgets and communication implementation Show less
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Education
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ISPA - Instituto Universitário
Pós-Gradução, Psicologia -
2005 - 2006
Universidade Autónoma de Lisboa
EMBA, Management & Leadership -
1991 - 1996
Instituto Superior de Novas Profissões
Licenciatura, Public Relations & Advertising -
Emidio Navarro
Community
