Sonia Valencia
Project Manager at Utilligent- Claim this Profile
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Bio
Andrea R.
During my time at CSUF I had the pleasure of developing a social media marketing strategy from the ground up with Sonia. Sonia's knowledge of the company we were creating a social media presence for made her the go-to person in the group. Her determination to provide the best possible social media strategy was evident as she was always willing to help out others during the project, even if her own workload was overwhelming. I very much enjoyed working with Sonia on this project, and hope to have the opportunity to work with her again in the future.
Andrea R.
During my time at CSUF I had the pleasure of developing a social media marketing strategy from the ground up with Sonia. Sonia's knowledge of the company we were creating a social media presence for made her the go-to person in the group. Her determination to provide the best possible social media strategy was evident as she was always willing to help out others during the project, even if her own workload was overwhelming. I very much enjoyed working with Sonia on this project, and hope to have the opportunity to work with her again in the future.
Andrea R.
During my time at CSUF I had the pleasure of developing a social media marketing strategy from the ground up with Sonia. Sonia's knowledge of the company we were creating a social media presence for made her the go-to person in the group. Her determination to provide the best possible social media strategy was evident as she was always willing to help out others during the project, even if her own workload was overwhelming. I very much enjoyed working with Sonia on this project, and hope to have the opportunity to work with her again in the future.
Andrea R.
During my time at CSUF I had the pleasure of developing a social media marketing strategy from the ground up with Sonia. Sonia's knowledge of the company we were creating a social media presence for made her the go-to person in the group. Her determination to provide the best possible social media strategy was evident as she was always willing to help out others during the project, even if her own workload was overwhelming. I very much enjoyed working with Sonia on this project, and hope to have the opportunity to work with her again in the future.
Credentials
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Hootsuite Certified Professional
Hootsuite Media Inc.Feb, 2016- Nov, 2024
Experience
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Utilligent
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United States
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Business Consulting and Services
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1 - 100 Employee
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Project Manager
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Dec 2017 - Present
Utilligent guides the largest utilities in North America and beyond in delivering energy and water safely to millions of customers. We help clients complete high-impact, high-visibility — and frequently high-risk — operational initiatives on time and on budget, while assuring the anticipated operational benefits are achieved. Utilligent guides the largest utilities in North America and beyond in delivering energy and water safely to millions of customers. We help clients complete high-impact, high-visibility — and frequently high-risk — operational initiatives on time and on budget, while assuring the anticipated operational benefits are achieved.
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AmaWaterways River Cruises
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United States
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Travel Arrangements
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300 - 400 Employee
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Marketing Communications Manager
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Jan 2017 - Dec 2017
Founded in 2002, AmaWaterways is a family-owned and operated luxury river cruise company sailing in Europe, Asia and Africa - Oversaw a wide range of marketing communications and activities for B2B and B2C initiatives, working cross-functionally with Sales, IT and Operations departments - Managed one direct report as well as external vendors, including two public relation firms, a user-generated content marketing platform company and a mobile app development company - Built brand and executive social media marketing plans and editorial calendar, increasing engagement rate across all channels by an average of 175% year over year - Spearheaded AmaWaterways first user-generated content marketing program by hiring an end-to-end enterprise solution company, planning strategy and implementation - Served as project manager for the launch of the brand’s first mobile app, overseeing planning, development and implementation with developer and product teams - Aligned brand’s visual identity through coordination of photography and videography contracts and assignments- Co-managed external PR firms, including organizing timelines, budgets and expectations as well as coordinating executive interviews, material requests and arrangements of individual media bookings and group press trips - Managed all aspects of consumer advertising, national and local sponsorship commitments, internal company newsletter and industry award submissions
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Marketing Communications Coordinator
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Feb 2016 - Jan 2017
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Marketing Coordinator
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May 2014 - Dec 2015
A hands-on position supporting all aspects of Brendan Vacations’ digital and traditional marketing initiatives.- Executed social media content strategies on brand official channels and employee advocacy platform by curating a rich editorial calendar to engage and attract qualified leads - Drafted content, pulled lists for and sent e-mail marketing communications to selected databases- Analyzed and reported on business performance across social media, website, e-mail and co-op marketing efforts - Published and managed content on consumer and trade websites- Annual travel brochure production manager responsible for the development of master timeline, copywriting and coordination of agency, product and print teams - Built key relationships with tourism board and agency partners and managed various co-op marketing campaigns - Assisted in drafting trade and consumer wire releases as well as coordination of media familiarization trips - Fulfilled internal departments’ marketing needs as requested- Supported departmental project management
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Trafalgar Travel
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Guernsey
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Leisure, Travel & Tourism
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200 - 300 Employee
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Travel Consultant
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Sep 2012 - May 2014
-Promoted and marketed the Trafalgar Brand to direct clients -Served as first point of contact for vacation and airline reservations and all travel related inquiries-Demonstrated resourceful decision making in order to meet multiple deadlines as well as manage customer issues in a fast paced environment- Recognized as Top Producer and Quality Assurance Award Winner in 2013-Peer partnered with newly hired reservation agents -Promoted and marketed the Trafalgar Brand to direct clients -Served as first point of contact for vacation and airline reservations and all travel related inquiries-Demonstrated resourceful decision making in order to meet multiple deadlines as well as manage customer issues in a fast paced environment- Recognized as Top Producer and Quality Assurance Award Winner in 2013-Peer partnered with newly hired reservation agents
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Warner Records
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Musicians
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200 - 300 Employee
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Marketing Research Intern
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Feb 2012 - May 2012
-Assisted VP of Marketing with executive organization, updating calendars, maintaining phone lines and scheduling of meetings and travel -Researched and reported on special projects relating to artist marketing, advertising, and publicity-Updated artist marketing reports, maintained artist files and CD and video stock on a regular basis -Assisted VP of Marketing with executive organization, updating calendars, maintaining phone lines and scheduling of meetings and travel -Researched and reported on special projects relating to artist marketing, advertising, and publicity-Updated artist marketing reports, maintained artist files and CD and video stock on a regular basis
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Boys & Girls Clubs of America
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United States
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Non-profit Organizations
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700 & Above Employee
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Marketing & Public Relations Intern
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Aug 2011 - Mar 2012
-Assisted Executive Director in preparing advertising and marketing materials for various events-Drafted, prepared, and sent press releases to local press contacts for publication-Successfully created, drafted, and distributed first ever e-mail newsletter and subsequent newsletters-Updated Club website and social media pages with current events, news and published press release articles -Assisted Executive Director in preparing advertising and marketing materials for various events-Drafted, prepared, and sent press releases to local press contacts for publication-Successfully created, drafted, and distributed first ever e-mail newsletter and subsequent newsletters-Updated Club website and social media pages with current events, news and published press release articles
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Education
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California State University-Fullerton
Master of Arts (M.A.), Communications in Tourism and Entertainment -
California State University-Long Beach
Bachelor of Arts (B.A.), Communication Studies & Spanish Language Minor