Sonia Jeffrey
Founding Director at iCreate Agency- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
StoryBrand Certified Guide
StoryBrandJul, 2021- Oct, 2024 -
Certificate 3 & 4 in Fitness
Australian Institute of FitnessNov, 2010- Oct, 2024
Experience
-
iCreate Agency
-
Australia
-
Advertising Services
-
1 - 100 Employee
-
Founding Director
-
Dec 2009 - Present
Most businesses waste a lot of time and money trying to get their marketing right. At iCreate Agency we have all the expertise under the one roof, plus proven framework to stand out, get results and grow their business. Most businesses waste a lot of time and money trying to get their marketing right. At iCreate Agency we have all the expertise under the one roof, plus proven framework to stand out, get results and grow their business.
-
-
-
iCreate Property
-
Australia
-
Advertising Services
-
Director
-
Dec 2009 - Present
More and more developers need to sell their project off-the-plan but they struggle to communicate their vision. We build strategies to clearly articulate your project to the right market so you’ll sell fast and at a premium. More and more developers need to sell their project off-the-plan but they struggle to communicate their vision. We build strategies to clearly articulate your project to the right market so you’ll sell fast and at a premium.
-
-
-
Ausbuild
-
Australia
-
Real Estate
-
1 - 100 Employee
-
Graphic Designer/Illustrator
-
Sep 2004 - Dec 2009
• Initially, I began working with Ausbuild as an Illustrator, responsible for producing and maintaining all 2D and 3D artist impressions of home designs.• Over time, I became responsible for all graphic design, web design and brand management for the business.• Branding work included Ausbuild and all of its estate developments that required an individual identity. This would then flow into all of the marketing collateral and lead generation to sell the projects off-the-plan.• Key responsibilities included developing logo design, land estate branding, signage, press advertisements, sales and promotional materials, animated and static banner ads for realestate.com.au/domain and web design.• In association with Ausbuild, I established Auskids and API Nexus brands.• Multiple company awards achieved • I am also very proud of the innovative software I created in conjunction with David Jeffrey. This software would take the front facade of the house designs and would allow salespeople to have an interactive consultation with prospects where they could design their homes. This was also programmed to link in with the estimating software, which meant any home design changes would show how the price would be affected. Creating this software was incredibly innovative for its time circa 2005. It resulted in more clients choosing Ausbuild as they could experience a vision for their home in one of the first sales conversations
-
-
-
-
Survey Draftsperson / Graphic Designer
-
2002 - 2004
My time at BC Currey Surveys was to help clients achieve their vision of their large residential estate, commercial or industrial projects. From listening and understanding what they needed to achieve, I would work with Town Planners and urban design a plan that would be mostly likely approved by council.- Work with clients to gain a deep understanding of their needs and then create a master plan that would achieve their vision for the project. - Required a deep understanding of council regulations to design a project that would be approved by council- Create early conceptual plans to achieve stakeholder approval- Create detailed survey plans - Creative and copywriting and promoting the business- Creative and copywriting of all philanthropy endeavours
-
-
-
Soaken Arts
-
Spain
-
Software Development
-
Marketing Specialist
-
2002 - 2004
A freelance marketing business that allowed me to help small business with their design and marketing needs. A freelance marketing business that allowed me to help small business with their design and marketing needs.
-
-
-
Gassman Development Perspectives
-
Australia
-
1 - 100 Employee
-
Survey Draftsperson / Graphic Designer
-
2000 - 2002
I will always be forever grateful to Brian Gassman, who gave me my first start in my career as an apprentice Graphic Designer and Survey Draftsperson. I was employed just one day a week while attending grade 12 in High School. I studied at Tafe 1 other day and then had to fit my school subjects into the remaining week. It was a good taste of adult life and required managing myself efficiently to ensure I could achieve what I needed to. Once my apprenticeship was complete, I was hired full-time. In this role, I learnt about the property industry, where we would take a piece of dirt and dream up a place where people would live, work and play. I brought a lot of life, colour and design flair to every aspect of the business. Generally limited to dull Autocad plans, I was able to help get early stakeholder approval on projects which helped client projects achieve council approval faster than they had done previously with my innovative approach.
-
-
Education
-
2004 - 2006
CATC Design School
Advanced Diploma of Graphic Design and Multimedia, Graphic Design, Web Design, Advertising -
2006 - 2007
TAFE Queensland Brisbane
Graduate Certificate of Architectural Illustration, Web Design, Graphic Design, 3D Modelling, Illustration -
2001 - 2002
TAFE Queensland Brisbane
Certificate II & III in Printing and Graphic Arts, Graphic Communications -
2021 -
StoryBrand Certified Guide
Marketing/Marketing Management, General
Community
