Experience

REMEZCLA

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Executive Director, Media Strategy & Brand Partnerships

  • Apr 2022 - Present

• Senior Director, Media Strategy & Brand Partnerships

  • Oct 2021 - Mar 2022

• Director, Brand Partnerships

  • Apr 2019 - Sep 2021



Identity, Mediabrands

• New York, New York

• Associate Director, Cross Cultural Connections

  • Jul 2013 - Apr 2019

  Identity is an IPG/Mediabrands agency focused on culture. Lead Multicultural insights, integrated media strategy, planning and negotiations for clients, as well as new business pitches. • Client Experience: L’Oreal Paris, BET, Ulta Beauty, Amtrak, Hershey, USPS and select brands within the Estée Lauder portfolio • Maintain a deep understanding of client business goals and marketing objectives, and translate them into media objectives/strategies and strategic investments • Lead strategic thinking to connect with growth segments (primarily Latina/o/x, Black/African American and LGBTQ) • Provide consumer insights and budget direction across TV/Print/Digital and bridge communication between General Market teams and Cross Cultural media partners • Actively seek new and emerging Cross Cultural media partners for activation across traditional media and branded content • Provide POVs on marketing opportunities, insights to competitive and keep abreast of current events and trends that impact client’s business • Successfully pitched and won media AOR business for BET and Ulta Beauty in partnership with the Mediahub agency. • Supervise, develop and counsel junior staff Show less



Creative Civilization - An Aguilar/Girard Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Touchpoint Supervisor

  • Oct 2006 - Jul 2013

  Creative Civilization is a full service, total market advertising agency • Client Experience: University Health System, VIA Transit, Wonderland of the Americas, Sam’s Club, Mas Club, Luminaria, American State Bank, American Cancer Society • Supervise, train and mentor Jr. Media level associates on proper methods of evaluating buys, resolving discrepancies and communication with vendors • Plan and develop effective and efficient media campaigns to translate client's marketing and advertising objectives into fully integrated media strategies utilizing traditional & non-traditional media. • Collaborate with Account Service, Creative and Public Relations departments on marketing strategies and creative ideas for presentation to client • Work with Touchpoint Director and provide support to agency leadership team as needed • Oversee client budgets, maintain accurate records, prepare buy recap and post recap reports. Show less



Bromley Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Media Buyer

  • Jul 2000 - Sep 2003

  Bromley Communications is a full service advertising agency focused on the US Hispanic market • Client Experience: Burger King, Procter & Gamble, Continental Airlines, Tecate • Research station availability, coverage, personalities and trends for both Spanish language television and radio • Negotiate spot broadcast schedules with vendors for Hispanic outreach • Prepare and execute schedules for assigned markets (analyze ratings data and check confirmations prior to air date) • Maintain accurate records, address discrepancies in a timely manner and post for Nielsen markets • Write comprehensive POV’s on sponsorship proposals and market conditions Show less