Sonia Thomasino
Marketing & PR Director at ArtRepublic Global- Claim this Profile
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Bio
Credentials
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Esthetics License
Parisian Spa InstituteAug, 2017- Sep, 2024
Experience
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ArtRepublic Global
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United States
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Artists and Writers
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1 - 100 Employee
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Marketing & PR Director
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Apr 2016 - Present
Joined the dynamic digital art agency at its inception and now drive all brand communications. Direct report to the CEO and serve on the Executive Team. Co-produces large-scale immersive digital art and high-profile events during key industry conferences like Art Basel, NFTNYC and NYFW. Works to unify the company’s events, messaging and marketplace (web3/blockchain). Produces all press materials and manages media relations. Helps secure collaborative brand partnerships. Assisted in company’s growth from a start-up to a full-service digital art curation agency.
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Public Relations / Marketing Consultant
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Jan 2004 - Present
Principal Consultant for 18+ years offering marketing and public relations services to help clients develop brand image, strategic plans, produce events and reach sales goals. Offers expert knowledge in creative pitch writing to secure publicity and features. Also responsible for brand, web, social and collateral design with production. Clients include: Bloomingdale’s, Pilot Pen of America, ArtRepublic Global, Florida Women's Law Group, Eleven Skin, Carrie Wilson Makeup, LulaMae Boutique, Jacksonville Emergency Dental, Sunrise Dental and more.
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Jacksonville Fashion Week, LLC
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Executive Director
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Aug 2010 - Jul 2012
Appointed as Executive Director for the annual 4-day, 7-event fashion production featuring local and regional talent, business partners and non-profits. Identified and secured title sponsors and key brand partners to carry out this city-wide initiative with private funding. Was instrumental in negotiating venue contracts, designing event layout and developing press efforts. Appeared on news segments promoting the event. Booked fashion designers, runway models, hair stylists, makeup artists and entertainment. Oversaw digital marketing and ticket sales.
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Sawgrass Marriott Golf Resort & Spa
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United States
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Hospitality
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1 - 100 Employee
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Membership Sales & Marketing Director
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Dec 2006 - Jan 2009
Responsible for sales and marketing initiatives for The Cabana Beach Club and The Spa at Sawgrass Marriott resort outlets. Cultivated 50% growth in Beach Club and Spa memberships within six months. Increased spa group sales business by working closely with hotel sales managers to include packages in their proposals. Re-branded and created all new marketing collateral for the Spa and Beach Club. Planned interactive marketing events resulting in an overall increase in brand awareness to the area. Responsible for sales and marketing initiatives for The Cabana Beach Club and The Spa at Sawgrass Marriott resort outlets. Cultivated 50% growth in Beach Club and Spa memberships within six months. Increased spa group sales business by working closely with hotel sales managers to include packages in their proposals. Re-branded and created all new marketing collateral for the Spa and Beach Club. Planned interactive marketing events resulting in an overall increase in brand awareness to the area.
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Bloomingdale's
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United States
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Retail
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700 & Above Employee
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Director of Public Relations
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Jun 1998 - Oct 2002
Worked as Director of Public Relations for the Boca Raton and Palm Beach Gardens, Florida stores, followed by the two Washington D.C. regional stores. Conceptualized, coordinated and carried out high-level fashion show events, media relations, integrated sponsorships, vendor promotions and community outreach programs. Created more than 80 events per fiscal year on a 20:1 ROI ratio with a $100,000 budget per store. Media trained and featured on multiple TV news segments. Travelled to New York flagship store quarterly for strategy meetings and communicated corporate initiatives back to store management.
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Education
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2004 - 2006
Lynn University
Business Admin/Fashion Marketing -
1998 - 1999
Art Institute of Fort Lauderdale
AS, Fashion Marketing
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