Sonia Medina

Events Manager at Mondolirondo Luxury Brands
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Contact Information
Location
ES
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency

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Credentials

  • Fundamentals of Digital Marketing
    Google Digital Garage
    Jan, 2021
    - Sep, 2024
  • Certificate in Proficiency English New York
    Kaplan Higher Education
    Jan, 2018
    - Sep, 2024

Experience

    • Spain
    • Events Services
    • 1 - 100 Employee
    • Events Manager
      • 2018 - Present

      -Coordinate the planning of events included site selection, contract negotiation, identify local providers and vendors, on-site materials, etc.(attendance +500 ppl). Elaboration of timings. -Led and managing a team of +15 employees during events responsible for; assignment of work positions, schedules, the achievement of goals, etc. -Realization, drafting and presentation of event proposals and support in the production of events - Negotiation with suppliers. Coordination and supervision of assembly and disassembly - Participation in creative processes and brand communication actions: Presentation of proposals, production and management, etc. - Preparation and closing of budgets. Reporting final results of an event at budget level - Clients: Valentino, NY Summit, Grosso Napoletano, Lancome, Vicio, Wingstop,...

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Meeting Event Planner
      • Jan 2023 - Mar 2023

      Temporal contract for a Dealer Convention Event Temporal contract for a Dealer Convention Event

    • Venezuela
    • Printing Services
    • 1 - 100 Employee
    • Account Manager
      • Aug 2022 - Dec 2022

      (Maternity cover) - Marketing manager in Mastercard working with different divisions like Mastercard Advisor, Mastercard Priceless and UEFA Champions League. (Maternity cover) - Marketing manager in Mastercard working with different divisions like Mastercard Advisor, Mastercard Priceless and UEFA Champions League.

    • Spain
    • Software Development
    • 1 - 100 Employee
    • Global Business Development/Partnerships/Expansion
      • 2019 - 2022

      -Expansion manager. Launched Sharify App in New York, creating, developing, and maintaining the global launch strategy of the Startup in the United States. -Business development/Sales. Approach New York and Spanish business to promote them on Sharify involved in a full-cycle such as pitching, negotiation, on-boarding, close collaboration agreements, events, and improving the experience of Sharify. -PR/Marketing. Design and create the communication strategy taking into consideration all possible communication channels (Press release, marketing materials, design, contact with users, social media, media list contacts, etc.) Lead and develop the marketing strategy plan in New York. -Events. Offline and online event coordinating all the logistics, advertising, and promotional materials. -Partnerships. Lead all strategic partnerships initiatives and negotiate business terms with companies like Revel, Ticketmaster, New York Poetry Festival, BabyBrasa, among others.

    • Spain
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Manager
      • 2017 - 2019

      -Lead and develop the marketing strategy plan. Content for social media platforms (Instagram, Facebook, LinkedIn, Twitter) and the development of the brand position through Google Ads and Google Analytics. -Implement SEO strategies and manage email campaigns to ensure a good user experience. -Develop and implement the digital marketing strategy across key channels including content and social with a focus on lead generation. -Oversee and approve all offline marketing and sales support commercial materials. -Engaging with agencies and influencers to develop and execute influencer marketing strategies and creative campaigns across all verticals and social channels. Mange media agencies.

    • France
    • Media Production
    • 1 - 100 Employee
    • TV Anchor
      • 2015 - 2017

      Movistar Plus Movistar Plus

    • France
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Sports Journalist
      • 2014 - 2015
    • Spain
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Reporter and Editor
      • 2013 - 2014

Education

  • Columbia University in the City of New York
    Executive Education, Digital Marketing
    2019 - 2019
  • Universidad Europea
    Bachelor's degree, Journalism
    2011 - 2015
  • Africa School
    Associate's degree, International Business
    2009 - 2011

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