Sonia Ho

Senior scientific account executive at Random42 Scientific Communication
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • English Native or bilingual proficiency
  • Mandarin Professional working proficiency
  • Cantonese Professional working proficiency
  • Japanese Elementary proficiency
  • Italian Elementary proficiency

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Credentials

  • Animal ethics and handling
    University of New South Wales
  • Laboratory OHS Training and Awareness
    University of New South Wales
  • OGTR PC2
    University of New South Wales

Experience

    • United Kingdom
    • Animation and Post-production
    • 100 - 200 Employee
    • Senior scientific account executive
      • May 2023 - Present

    • United Kingdom
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Account Manager
      • Jun 2020 - Jun 2023

      • Set up, negotiated and delivered contracts, and worked in the tender space • Exceeded 100% on sales targets evey year • Ran trainings and study days on Parental Nutrition • Product and supply chain management ensuring consistent and reliable supply to customers • Set up, negotiated and delivered contracts, and worked in the tender space • Exceeded 100% on sales targets evey year • Ran trainings and study days on Parental Nutrition • Product and supply chain management ensuring consistent and reliable supply to customers

    • United Kingdom
    • Biotechnology Research
    • 1 - 100 Employee
    • Marketing and Communications manager
      • Aug 2018 - Apr 2019

      • Designed and developed creative communication and marketing products. • Planned and implemented direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation. • Developed a digital strategy in conjunction with head of fundraising. • Developed a web strategy covering RAFT’s website and tendered for a new website development and develop processes to keep RAFT’s websites up to date. • Developed and oversaw a strategic programme of activities and events for RAFT’s 30th anniversary. • Contributed to and strengthened fundraising proposals and funder reports to ensure robust and creative marketing and communication considerations were adopted. Show less

    • United Kingdom
    • Biotechnology Research
    • 1 - 100 Employee
    • Research Associate
      • Mar 2017 - Jul 2017

      • Conducted individual and collaborative research projects. • Wrote up results of research and contributed to publishing of results in peer-reviewed academic literature. • Participated regularly in group meetings and prepare and delivered presentations to project team. • Continually updated knowledge and understanding in field to inform research activity. • Developed research objectives and proposals for own research. • Conducted individual and collaborative research projects. • Wrote up results of research and contributed to publishing of results in peer-reviewed academic literature. • Participated regularly in group meetings and prepare and delivered presentations to project team. • Continually updated knowledge and understanding in field to inform research activity. • Developed research objectives and proposals for own research.

    • United States
    • Biotechnology Research
    • 700 & Above Employee
    • Account Manager
      • Aug 2015 - Feb 2017

      • Developed and executed account plans that provided customers with a fully integrated set of product, process, service, and technical solutions to meet specific business needs • Maintained frequent contact with the customer and suppliers to identify, build and strengthen the relationship. • Stayed informed of customer requirements and key buying factors, and uses this knowledge to pursue profitable selling opportunities for current or next generation products and to modify account plans, as needed. • Collaborated with pricing, Product Line Management, and other functions to negotiate favourable agreements with customers. • Utilised company CRM to communicate with internal stakeholders and other functions for the management, planning (for the short, medium and long term) and success of the sales territory • Collected market, customer, and competitor intelligence and insights and shares this knowledge with others, as appropriate, to inform sales, marketing, and technical strategies as well as the demand forecast and sales planning processes. • Customized presentation / marketing collateral to fit the customer’s technical needs. • Assessed the overall cost of sales to ensure that resources are optimally allocated to align with the opportunities that are available Show less

    • India
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Territory Account Manager
      • Mar 2014 - Jul 2015

      • Assessed, planned, and manage a designated geographical territory to increase revenue and achieve sales goals. • Called customers and company sites to conduct business. • Resolved customer complaints through customer engagement, investigation, and development of solutions. • Ranked first in team for percentage growth (23%) in territory. • Forged lasting business relationship resulting in significant repeat business • Assessed, planned, and manage a designated geographical territory to increase revenue and achieve sales goals. • Called customers and company sites to conduct business. • Resolved customer complaints through customer engagement, investigation, and development of solutions. • Ranked first in team for percentage growth (23%) in territory. • Forged lasting business relationship resulting in significant repeat business

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Postgraduate Research Scholar
      • Feb 2010 - Dec 2013

      Project:Topical Botanical Extract Dermaceutical for the Promotion of Scarless Wound Healing in Mammalian AdultsAwarded Australian Postgraduate Award (APA)Awarded Commercialisation Training Scheme Scholarship

    • Laboratory demonstrator
      • Mar 2010 - Mar 2013

      • Demonstrated use of practical equipment, conduct experiments, exercises, workshops and/or processes and to answer questions related to those demonstrations.• Assist/gave guidance, where required, to students who are carrying out practical exercises etc.• Responsible for the day-to-day operation of the laboratory.• Was aware of any health and safety implications of procedures, and took action to maintain a safe environment, raising any concerns with the course organiser/work supervisor.• Provided feedback on student performance and any issues arising in the course of the demonstration, to the course organiser.• Assisted in marking student tests set by the course organiser using defined marking criteria.• Ensured that equipment is functional and/or material for demonstrations, exercises were prepared before the start of the session.• Maintained student attendance records. Show less

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Peer Mentor
      • Mar 2009 - Jun 2009

      Provided first year students with academic and social support to facilitate transition into University. Developed leadership skills further. Provided first year students with academic and social support to facilitate transition into University. Developed leadership skills further.

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Research Assistant
      • Mar 2008 - Nov 2008

      Futher developed laboratory skills. Coordinated my own experiments and experimental designs. Liased with the laboratory department of Mechenical Engineering to get templates made for an experiment. Futher developed laboratory skills. Coordinated my own experiments and experimental designs. Liased with the laboratory department of Mechenical Engineering to get templates made for an experiment.

    • Sales Representative
      • Mar 2008 - Nov 2008

      Was the clients' first point of contact Coordinated meetings with technical staff members Help increase sales by 120% Was the clients' first point of contact Coordinated meetings with technical staff members Help increase sales by 120%

    • United States
    • Semiconductor Manufacturing
    • 200 - 300 Employee
    • Independent Contractor
      • Feb 2006 - Jun 2006

      Developed excellent people management skills. Mastered sales and marketing techniques. Developed excellent people management skills. Mastered sales and marketing techniques.

Education

  • University of New South Wales
    PhD, Biotechnology
    2009 - 2014
  • University of New South Wales
    Graduate Certificate, Research Management and Commercialisation
    2011 - 2012
  • UNSW
    Bachelor of Science; Hons, Microbiology, General
    2004 - 2009

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