Sonia Enepekidi
Marketing Director at Matalon S.A.- Claim this Profile
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English Professional working proficiency
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German Elementary proficiency
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Greek Native or bilingual proficiency
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Experience
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Matalon S.A.
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Greece
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Retail Office Equipment
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1 - 100 Employee
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Marketing Director
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Jun 2019 - Present
• Developing the strategic marketing plan for all its brands (e.g. Pilot, Namiki, Miquelrius, Deli, Trust)• Setting and managing the firm’s marketing KPIs• Responsible for branding Matalon’s house brands• Successful collaboration with a wide spectrum of external partners (e.g. advertising agencies, freelancers)• Crafting Matalon’s public message• Design and management of the firm’ s trade show presence
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eCommerce & Digital Marketing Manager
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Apr 2017 - May 2019
• Responsible for the digital marketing campaigns (e.g email campaigns, newsletter, social media)• Managing Matalon’s and Pilot Pen Greece social media• Managing Matalon’s B2B e-shop by maintaining over 14.000 products online• Collaborating with the graphic design department to create digital marketing material • Creating content for the website and social media (copywriting)
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Anna Maria Mazaraki
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Greece
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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eCommerce Coordinator
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Feb 2016 - Apr 2017
• E-shop and phone orders’ management • Sales invoicing and back office support • Customer service and customer support • Monitoring website KPIs for opportunities to increase online sales • Creating website content (copywriting) • Developing creative content for marketing campaigns • E-shop and phone orders’ management • Sales invoicing and back office support • Customer service and customer support • Monitoring website KPIs for opportunities to increase online sales • Creating website content (copywriting) • Developing creative content for marketing campaigns
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GLOBO Technologies
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Greece
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IT Services and IT Consulting
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1 - 100 Employee
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Quality Control Specialist
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Mar 2014 - Oct 2015
• Managing a team of fifty (50) employees during the digitization project of the Greek registry office. • Managing a team of fifty (50) employees during the digitization project of the Greek registry office.
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Public Relations Specialist
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Sep 2010 - Feb 2014
• Crafting Mariza Koch KBM’s public message • Producing music events and theatrical plays • Handling external partners (e.g. advertising agencies, journalists) • Crafting Mariza Koch KBM’s public message • Producing music events and theatrical plays • Handling external partners (e.g. advertising agencies, journalists)
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Journalist & Web Editor
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Apr 2008 - Sep 2010
• Journalist for the electronic publication of Kathimerini newspaper (www.kathimerini.gr) • Writing and editing daily newsletters • Handling major accounts ads placement on the website in order to maximize their impact • Journalist for the electronic publication of Kathimerini newspaper (www.kathimerini.gr) • Writing and editing daily newsletters • Handling major accounts ads placement on the website in order to maximize their impact
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Athens Voice
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Greece
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Media Production
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1 - 100 Employee
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Freelance Journalist
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Mar 2007 - Feb 2008
Freelance reporter for the weekly free press newspaper Athens Voice Freelance reporter for the weekly free press newspaper Athens Voice
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Reporter
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Sep 2003 - Dec 2004
• Reporter for the daily newspaper Makedonia and the weekly newspaper Thessaloniki • Reporter for the daily newspaper Makedonia and the weekly newspaper Thessaloniki
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Web Editor
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May 2003 - Sep 2003
Web editor for the electronic publication of Kathimerini newspaper. Web editor for the electronic publication of Kathimerini newspaper.
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Education
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Aristotle University of Thessaloniki (AUTH)
Bachelor's degree, Journalism & Mass Communication