Experience

The Core Entertainment Science School

• Spain
• Higher Education
• 1 - 100 Employee

• Directora

  • Mar 2021 - Present



Grupo Planeta

• Spain
• Book and Periodical Publishing
• 700 & Above Employee

• Corporate Marketing at Grupo Planeta | Formación y Universidades

  • Apr 2018 - Present



Laureate Education, Inc.

• United States
• Higher Education
• 700 & Above Employee

• Senior Marketing Manager at Universidad Europea and Laureate EMEA

  • Nov 2012 - Apr 2018

  Marketing management of Universidad Europea of all degrees and faculties. Define and implement the business and marketing plans for products of advanced vocational, undergraduate and graduate programs. Budget management, pricing, objetives an actions plans. Direct responsibility for new enrollment, internal customer orientation. Responsable for sales targets, Qualitative and quantitative analyses (research). Ensure relationships with agencies and external partners. Contribute actively to the innovation process. Develop strategic projects. Management teams. Reporting directly to the Operations Committee. Owner of a Best Practice: Call of Future, an innovative program for potential students. https://www.youtube.com/watch?v=wk1TpNR_INU



WPP

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Jan 2007 - Oct 2012

  Account management and strategic planner of Universidad Europea/Laureate International Univesrities, Johnson & Johnson/Mc Neil (Frenadol), Madrid City Council (1 EFI award, 1 Cannes award), Público newspaper (launch), Mantequerías Arias (Ángulo cheese) and new business.

• Senior Account Supervisor

  • Jul 2005 - Jan 2007

  Deputy Director of exclusively Telefónica Móviles (Movistar). ATL advertising campaigns and creative output. Leading the first big project based on contents (own tv series).



LA FABRICA

• Spain
• Book and Periodical Publishing
• 100 - 200 Employee

• Director of corporate sponsorship for PhotoEspaña

  • Dec 2003 - Jul 2005

  Oversee strategy for capturing sponsorship revenue. Develop products with growth potential. Handle over 40 sponsors and partners. Oversee strategy for capturing sponsorship revenue. Develop products with growth potential. Handle over 40 sponsors and partners.



Pearson

• United Kingdom
• Education
• 700 & Above Employee

• Brand Marketing Manager Expansión Financial newspaper an Telva women's magazine

  • Oct 1998 - Dec 2003

  Recoletos Communications group/Parson, today Unidad Editorial. Mass Media leader group. Spearhead annual marketing plan. Manage promotional and advertising campaigns. Carry out relational marketing for luxury brands and companies of Ibex 35. Conducted tracking, analysis and action for boosting daily (expansión) and monthly (Telva) sales. Design and promotional activation (the best one-still alive- the summer bug promotion). Define and oversee marketing budget. Recoletos Communications group/Parson, today Unidad Editorial. Mass Media leader group. Spearhead annual marketing plan. Manage promotional and advertising campaigns. Carry out relational marketing for luxury brands and companies of Ibex 35. Conducted tracking, analysis and action for boosting daily (expansión) and monthly (Telva) sales. Design and promotional activation (the best one-still alive- the summer bug promotion). Define and oversee marketing budget.



TBWA\Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • May 1996 - Oct 1998