Sonia Caldiroli
Competence Center Manager at BSH Italia- Claim this Profile
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Bio
Steve C.
It is clear that Sonia is an achiever and focused on delivering results for the role that she is challenged with. In the time Sonia was with Golden Moments she closed many deals for the company including a number with Publicis Modem. Add to that her ability as an organised, self starter that thrives on delivering to a deadline I am certain Sonia is set for an excellent career.
Steve C.
It is clear that Sonia is an achiever and focused on delivering results for the role that she is challenged with. In the time Sonia was with Golden Moments she closed many deals for the company including a number with Publicis Modem. Add to that her ability as an organised, self starter that thrives on delivering to a deadline I am certain Sonia is set for an excellent career.
Steve C.
It is clear that Sonia is an achiever and focused on delivering results for the role that she is challenged with. In the time Sonia was with Golden Moments she closed many deals for the company including a number with Publicis Modem. Add to that her ability as an organised, self starter that thrives on delivering to a deadline I am certain Sonia is set for an excellent career.
Steve C.
It is clear that Sonia is an achiever and focused on delivering results for the role that she is challenged with. In the time Sonia was with Golden Moments she closed many deals for the company including a number with Publicis Modem. Add to that her ability as an organised, self starter that thrives on delivering to a deadline I am certain Sonia is set for an excellent career.
Experience
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BSH Elettrodomestici Italia
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Italy
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Manufacturing
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1 - 100 Employee
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Competence Center Manager
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Mar 2021 - Present
Sales Support Department. Business Partner for customers of all Channels (Electric retail, Kitchen and Online), with a special focus on Trade Investments management and process improvement. Performance analysis, Budget definition, monitoring and action plan to achieve KPIs. Spreading and training Trade Investment culture through day-by-day support. In addition: International projects management and implementation of new reporting systems and commercial agreement creation tools. New department to develop. Three direct reports,
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Reckitt
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United Kingdom
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Manufacturing
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700 & Above Employee
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Senior Controller, Customer Investment and Credit Coordinator Grocery
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Apr 2019 - Mar 2021
Business Partner for all the Grocery customers, with a special focus on Trade Investments management and productivity improvement. Performance analysis, Budget definition and monitoring, Plan development and support main stakeholders for long-term strategy. In addition to above:- Forecast and budget Plan development- Salesforce training in order to improve accuracy and spread P&L and ROI mindset.- Process and tools rebuilding after SAP implementation align to new goals and resources.- Coordination of Customer Investment and Credit departments.- HR support for APP and year end bonus process and definition.Four direct reports.
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Commercial Performance Hyper, Super and E-commerce (Business Partner Finance)
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Nov 2017 - Mar 2019
Business partnership with sales and marketing functions in order to improve our margin in the top customers and develop the strategic e-commerce channel. Rebuilt the business unit after the cyber-attack (team coordinator for tool development, priorities setting, workload distribution across the team). One direct report.
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Commercial Policy Manager
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Jun 2016 - Oct 2017
Improve and redesign RB's way of trade with our customers. Trade investments strategies are reviewed to optimize our revenues, market share and BEI in our different channels and markets. Partnership with all the business functions for the go to market strategies (daily co-working with Finance, Sales, Marketing, Trade Marketing and Demand).
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Sales Controller
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May 2014 - Jul 2016
Control pricing and trade investment in the Household and Healthcare channels by customer, particularly:- Performing customer profitability analysis and trade spend effectiveness- Budgeting and Forecasting of pricing and trade investment- Controlling pricing and discount policies- Providing financial support in contract negotiations- ROI analysis of promotions- Supporting NPD and EPD business cases- Periodically reporting and ad hoc financial support for Sales (Head of channels and NAMs)
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GE HealthCare
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United States
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Hospitals and Health Care
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700 & Above Employee
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Business and Marketing Operations Leader
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Oct 2010 - Apr 2014
- Strategic and Analytic analysis on Orders and Sales Forecast, Partners and Sales performance reporting (Dealer,Agents and Internal) for IMI Regional Executive Manager and Sales team (Italy Malta and Israel Clinical System LCS Business)- Improve processes, tools and forecast management in order to obtain higher data accuracy, linearity and credibility: eWBS Process management, European data reporting- Economical Analysis of Orders and Sales performance- Cooperation with OTR and Finance Team- IMI Unique Contact for NPS, SWB and SFDC (Opportunity sales system database, CRM)- Involved in EHS and IPP activities- CAP, Change Acceleration Process certificate
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Marketing Commercial Operations Internship
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Oct 2009 - Oct 2010
REM Assistant (Regional Executive Manager Italy) for strategic and analytic analysis on Orders and Sales Forecast, marketing intelligence activities, helpful tools development.
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Golden Moments
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Marketing Content Specialist
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Aug 2009 - Oct 2009
- Italian web market development: Search Engine, web site management and new products/ experiences research. - Sales Increase, Products Analysis and marketing campaigns. - Acquisition of new suppliers, negotiating contracts - Market Analysis (competitors) - Corporate services: Team Building, Sales promotions, Rewards and Recognitions, Incentive activities, Corporate Gifts. -Customers and Suppliers management, corporates and privates - Finance division coordination. - Italian web market development: Search Engine, web site management and new products/ experiences research. - Sales Increase, Products Analysis and marketing campaigns. - Acquisition of new suppliers, negotiating contracts - Market Analysis (competitors) - Corporate services: Team Building, Sales promotions, Rewards and Recognitions, Incentive activities, Corporate Gifts. -Customers and Suppliers management, corporates and privates - Finance division coordination.
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Education
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Università Cattolica del Sacro Cuore
Master's degree, International Economics and Finance -
Università Cattolica del Sacro Cuore
Laurea in Economia e Finanza Internazionale, Bachelor in Economy of Firms and Markets