Experience

Hatching Communications

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Founding Director

  • Mar 2021 - Present

  From corporate announcements to cosy cottages, we are fortunate to work with a diverse array of clients to hatch creative communications ideas and bring stories to life. A major event or tiny start ups we supply dedication and hard work equally for every project. With over 15 years experience working across hotel and tourism, FMCG, lifestyle and property clients, we have developed extensive knowledge to reach the right audience with targeted messages and achieve a desired outcome. Our network of practitioners are on the pulse of the latest trends, and have proven relationships with Australia’s top media and influencers.

• Director

  • May 2014 - Present

  Hatching Communications is a nimble and progressive PR, communications firm defined by creativity, long-term relationships with our clients and media and a solid track record for results. We offer more than 10 years of experience working in a diversity of sectors in Australia, South East Asia and the USA including property, horticulture, logistics, arts, tourism and major events. The firm delivers campaigns, activations and media relations strategies to elevate the reputation and key messages of our clients.Our differentiator is the ability to keep business objectives in sharp focus and apply creative thinking to processes that track results and keep clients fully informed on campaign progress.



Modern Currency

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Aug 2021 - Present

  The new currency in marketing communications offering the full scope of storytelling services delivered by seasoned professionals. Modern Currency is the hospitality, beauty and lifestyle division of Hatching Communications. The new currency in marketing communications offering the full scope of storytelling services delivered by seasoned professionals. Modern Currency is the hospitality, beauty and lifestyle division of Hatching Communications.



Glow

• Australia
• Market Research
• 1 - 100 Employee

• Director Of Communications

  • Sep 2020 - Mar 2021

  Glow is a data research and analytics firm founded 7 years ago with the central goal of delivering rapid response insights to enable nimble decision making. Glow has made headway in the democratisation of research via a cloud-based platform which empowers business to understand, measure and extract quick turnaround public insights to support evolving organisational needs and objectives. Glow delivers a specialised customer insights ecosystem, with easy-to-use tools and resources to inform a deep understanding of consumer and client sentiment. Its cost-effective, speed to insights capabilities means. Glow is rapidly becoming a leading global research platform used by corporations and SMEs.



Strathcona Girls Grammar

• Australia
• Primary and Secondary Education
• 1 - 100 Employee

• Deputy Chair

  • Jun 2006 - May 2020



Media Moguls

• Founder and Company Director

  • Mar 2005 - Apr 2014

  Created an admirable list of travel and tourism clients and built a team of talented communications experts. Expanded and relaunched the company as Hatching Pty Ltd in 2014 Created an admirable list of travel and tourism clients and built a team of talented communications experts. Expanded and relaunched the company as Hatching Pty Ltd in 2014



Mandarin Oriental Hotel Group

• Hong Kong
• Hospitality
• 700 & Above Employee

• Director of Public Relations (New York)

  • May 2003 - Dec 2004

  As the in-house Director of PR in the launch phase of this property it was my role to liaise with leading media from around the world to support stories reporting on opening and features of the hotel located in the Time Warner Centre on Columbus Circle. The accommodation, restaurants, bars and spa set new standards for modern elegance in NYC. As the in-house Director of PR in the launch phase of this property it was my role to liaise with leading media from around the world to support stories reporting on opening and features of the hotel located in the Time Warner Centre on Columbus Circle. The accommodation, restaurants, bars and spa set new standards for modern elegance in NYC.



Middleton & Gendron Inc. now Mower PR

• Senior Account Director

  • Jan 2001 - Apr 2003

  In this role I worked on luxury travel and tourism clients including Bacara Resort & Spa, Trump International Hotel & Tower, St. Lucia and Golden Door spas. In this role I worked on luxury travel and tourism clients including Bacara Resort & Spa, Trump International Hotel & Tower, St. Lucia and Golden Door spas.



Chateau Yering

• Australia
• Hospitality
• 1 - 100 Employee

• General Manager

  • 1997 - 2000