Sonia Ferri
Senior Marketing Manager for Group at Jersey Post- Claim this Profile
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Bio
Experience
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Jersey Post
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Jersey
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Senior Marketing Manager for Group
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Jan 2019 - Present
Appointed to the role of Senior Marketing Manager, my role now extends beyond core postal products and services to include marketing support for the Jersey Post Group, including Jersey Post Global Logistics and Jersey Post Digital.
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Marketing Manager for Group
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Jan 2018 - Dec 2018
I am responsible for planning and executing marketing strategies and campaigns that effectively promote Jersey Post’s products and services. I work closely with directors and senior managers across the business to develop and implement marketing and promotional plans and campaigns for a range of products and services that will help the organisation to meet its revenue and customer targets.
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Marketing Manager for Retail and Core Services
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Jun 2016 - Dec 2017
I looked after both traditional and digital marketing activity for Jersey Post's Retail and Core Services. Working closely with senior management to develop and implement agreed marketing plans that use traditional and digital marketing activities in the business-to-consumer markets. Provide market support across the Retail and Core Services business units in the Jersey Post Group ensuring brand consistency.
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Vaiie
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Jersey
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Information Technology & Services
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1 - 100 Employee
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Senior Marketing Manager
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Mar 2019 - Present
Vaiie is a innovative technology company that supports organisations on their digital transformation journey, enabling them to take a competitive lead through enhancing, securing and digitising their practices and processes. Vaiie is a innovative technology company that supports organisations on their digital transformation journey, enabling them to take a competitive lead through enhancing, securing and digitising their practices and processes.
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Digital Jersey
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing and Communications Coordinator
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Jun 2013 - Oct 2015
My role at Digital Jersey was to facilitate the efficient communication and implementation of agreed activity between the CEO, Board, Technical Action Group committee members and the wider Digital Industry. I focussed on the management and coordination of the company's marketing and communications and was accountable for the organisation's major events, determining appropriate communication strategies and coordinating delivery through a mix of channels to develop strong media presence. My role at Digital Jersey was to facilitate the efficient communication and implementation of agreed activity between the CEO, Board, Technical Action Group committee members and the wider Digital Industry. I focussed on the management and coordination of the company's marketing and communications and was accountable for the organisation's major events, determining appropriate communication strategies and coordinating delivery through a mix of channels to develop strong media presence.
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Solent University
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United Kingdom
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Higher Education
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700 & Above Employee
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Internship
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Nov 2012 - Jun 2013
Outside of my studying, I worked alongside senior lecturer Ruth McLellan on strategies to advertise, promote and market the Masters Marketing Management course to prospective Level 6 graduate students within the UK. The strategies put together included; implementing social media presence (via, Facebook, the University Portal, Email and Blog page), preparing student information packs (including current student testimonial, Lecturers and course information) and organising a ‘taster/opening’ day where students could participate within a current lesson to gain an experience of what the course involves. Show less
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Education
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CIM | The Chartered Institute of Marketing
Level 6 Diploma, Professional Marketing -
Southampton Solent University
Bachelors First Class Honours Degree, Marketing with Event Management -
Highlands College Jersey
BTEC National Diploma, Business Management -
Grainville Secondary School
Secondary School, GCSEs