Soni Porwal

General Committee Member- Social Media and Marketing at Melbourne Postgraduate International Relations Organisation
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Contact Information
Location
Greater Melbourne Area, AU
Languages
  • French Elementary proficiency
  • English Full professional proficiency
  • Hindi Full professional proficiency

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Experience

    • Australia
    • International Affairs
    • 1 - 100 Employee
    • General Committee Member- Social Media and Marketing
      • Oct 2020 - Present

      • Responsible for writing, proofreading, and editing content for organization’s newsletters, events, and social media platforms like Facebook, Instagram, Twitter, and LinkedIn; • Identifying new content and events for the audiences and developing planning proposals, managing personnel, communicating tasks, distributing execution responsibilities among the committee, and managing ticketing of the event; • Preparing Social Media Planner of relevant international relations events across the year, creating compelling content for driving more social engagement through relevant hashtags, making creative templates via Canva, and delivering content specific for digital consumption;. • Maintaining solid networking relationships with external stakeholders like think tanks, embassies, other universities, and committees for future collaboration. Show less

    • Australia
    • International Affairs
    • 1 - 100 Employee
    • Marketing and Communications Officer
      • Jul 2021 - Present

      • Communicating YDS’s marketing strategies and events through drafting and scheduling newsletters via Mailchimp and responsible for drafting content, editing, designing, and formatting newsletters to ensure information is targeted to correct audiences and monitoring feedback of YDS’s online image; • Conducting research, brainstorming ideas, and communicating to internal clients and external stakeholders for a Careers Guide initiative by YDS; • Efficiency in performing weekly tasks and demonstrated initiation by taking on more projects and efficient coordination with other teams and stakeholders; • Maintaining YDS’s editorial control across social media platforms, involving content posting and responding to messages and requests on the social media accounts. Show less

    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Startegic Partnership and Communications Officer
      • Jul 2021 - Present

      • Assisting in drafting the Fundraising and Strategic Partnerships Catalogue for FY 2022 by researching potential clients, measuring their profiles with SWOT analysis matrix, creating a partnership pitch, and communicating with the right external stakeholders to acquire new and long-term partnerships and retain existing clients; • Communicating with internal marketing and planning team to draft partnership strategies highlighting the organization’s mission, vision, and ultimate goals; • Preparation for Neverest 2022 (a yearly event) by securing a title sponsor, engaging with other key stakeholders, securing merchandising, planning marketing and social media strategies, procurement of external vendors, ticketing and preparing budgets; • Assisting in a creating plan of action for Neverest’s communication and marketing teams and setting deadlines for procurement of external partners. Show less

    • Research and Administration
      • Mar 2021 - Present

      • Responsible for conducting research and situational analysis under limited supervision by reviewing the literature, policy documents, articles, and commission reports to present in front of internal clients and external stakeholders; • Responsible for writing the research brief and corroborating the literature to identify possible avenues for publication and increasing advocacy through establishing efficient communication outputs and recommendations; • Assisting in the making of CLAN’s Annual Report and other smaller research-based advocacy avenues to generate an understanding of administrative functions; • Efficiency in communicating and working with internal team members, efficiency in lengthy presentations, and demonstration of excellent interpersonal communication skills with internal and external stakeholders. Show less

    • Australia
    • Manufacturing
    • 1 - 100 Employee
    • Retail Sales Associate
      • Mar 2021 - Present

      • Demonstrated excellent customer service through verbal communication, interpersonal skills, capacity to deal with different individuals and make a sale accordingly; • Proven track record of meeting individual targets and showed capability in solving problems by innovation, discretion, troubleshooting, and comprehension of the social situation without any escalation of the problem; • Demonstrated a high level of computer literacy by performing daily tasks on Microsoft Office applications, Photoshop, and other printing-based applications; • Training other employees with computer systems, assisting the marketing team in developing promotional offers, effectively communicating with various clients, and executing the sale on a day-to-day basis. Show less

    • Australia
    • Retail
    • 700 & Above Employee
    • Sales Team Member
      • Nov 2020 - Jan 2021

      • Demonstrated exceptional customer service experience by greeting, assisting, and styling customers by possessing knowledge about products, fashion trends and demonstrating good communication skills; • Ensured a higher sales track record by exceeding individual targets, KPIs, and store goals by showcasing initiative, excellent communication, and retail abilities; • Built persuasive sales techniques to cater to different customers that are cohesive to the brand values and motto; • Visual display of products and in-store merchandising to ensure the sales floor is always ready for customers. Show less

    • India
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Administratioon and Communications Officer
      • May 2018 - May 2019

      • Responsible for developing marketing plans, social media engagement, content-driven research based on clients’ needs, and management of individual PR and media projects; • Executed around 20 external events with a team ranging from 2-15 which involved pre-planning, budgeting, finalizing the contract, communication with the external stakeholders, getting artists and creatives on board, creating marketing, and social media campaigns, the final execution of the event, and feedback redressal systems; • Facilitated problem-solving initiatives to key working issues by handling technical hindrances, efficient people management skills, social media content solutions, controlled on-site leadership, and micro-managing of admin duties for smooth functioning of all projects; • Responsible for the complaint’s redressal feedback mechanism, driving personalized solutions for external clients and communicating, leading, and managing internal staff, promoting brand organization-specific policies, events, and other materials. Show less

    • India
    • Furniture
    • 1 - 100 Employee
    • Digital Content Manager
      • Sep 2016 - Mar 2017

      • Managing the website content of the company. • Social medial analysis through Google Adwords and Google Analytics. • Making of keyword planner and social media calendar. • Providing a consistently high level of sales advice & customer service to Costco’s Members which includes different products. • Managing the website content of the company. • Social medial analysis through Google Adwords and Google Analytics. • Making of keyword planner and social media calendar. • Providing a consistently high level of sales advice & customer service to Costco’s Members which includes different products.

Education

  • University of Melbourne
    Master's degree, Liberal Arts and Sciences, General Studies and Humanities
    2019 -
  • H.R. College of Commerce and Economics
  • Mumbai University Mumbai
    Bachelor of Arts - BA, Journalism
    2015 - 2018
  • Alliance française de Bombay
    French Studies, B2

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