Songqin Wei
Digital Marketing Coordinator at The Literacy Group of Waterloo Region- Claim this Profile
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Mandarin Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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Exploratory Data Analysis
CourseraJun, 2020- Sep, 2024 -
Getting and Cleaning Data
CourseraMay, 2020- Sep, 2024 -
R Programming
CourseraMay, 2020- Sep, 2024 -
The Data Scientist’s Toolbox
CourseraMay, 2020- Sep, 2024 -
Cambridge English Level 2 Certificate in ESOL International (Business Higher)
Cambridge Assessment EnglishMay, 2018- Sep, 2024 -
Psychological Counselor
The Ministry of Human Resources and Social SecurityFeb, 2017- Sep, 2024 -
Lecturer in Economic Management
People’s Government of Chongqing CityJul, 2016- Sep, 2024 -
Teacher Qualification Certificate in Psychology
Chongqing Munucipal Commission of EducationApr, 2015- Sep, 2024 -
National Mandarin Test-Level 2, A
State Language CommissionNov, 2014- Sep, 2024
Experience
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Digital Marketing Coordinator
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Dec 2020 - Present
• Develop marketing plans and strategies to advance the reputation, brand awareness• Educate staff and management on the collection of successful posting information and media• Provide clear communication and direction to staff when requesting information and media, followinga process of obtaining post content.• Support the development of marketing campaigns for specific events such as fundraising events or new programs launch• Support the recognition of funders, community partners and literacy related events via TLG socialmedia accounts.• Provide management with information to evaluate postings and campaigns and support in identifying,assessing and developing new marketing tactics for their markets.• Provide information and tactics regarding paid online marketing• Complete minor editing of media such as images to support the digital platform• Assist in ideating and creating a monthly content calendar• Stay up to date with social and digital technology best practices and trends and makerecommendations, as appropriate.• Liaise with learners and create engaging social media groups to support the recruitment andengagement of learners
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Help Lesotho
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Psychosocial Training Material Coordinator
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Feb 2021 - Dec 2021
• Document management, such as consolidation, editing, formatting, proof reading;• On-line learning material preparation; research as required;• Re-branding materials;• Data management such as database construction and maintenance • Document management, such as consolidation, editing, formatting, proof reading;• On-line learning material preparation; research as required;• Re-branding materials;• Data management such as database construction and maintenance
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Founder and new media operator
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Jan 2020 - Dec 2020
Successfully and consistently generate useful and informative English learning contents online• Created original media contents of Wechat twice a week and attract over 1000 followers within a month• Record and edit original videos on Tiktok Successfully and consistently generate useful and informative English learning contents online• Created original media contents of Wechat twice a week and attract over 1000 followers within a month• Record and edit original videos on Tiktok
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Lecturer
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Jun 2017 - Nov 2020
Lecturing courses include: : New Media Operations, Consumer Psychology, Business Negotiation, Cyber Marketing, Introduction to e-Business, etc.• Work independently to design and deliver engaging lectures to meet the needs of an increasingly diverse student population with different class sizes• Successfully guide students in defining and selecting career/academic options through mentoring, value exploration and skills/values assessment• Provide group training programs to help students enhance the skills and competencies of resume writing and interviews• Effectively instruct students, guide them in various competitions and obtained satisfactory results• Led or participated in teaching reform projects, which combine online and offline teaching methods and boost learning efficiency• Compiled two textbooks with colleagues• Participated in teaching competition and won three prizes
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English Second Language Teacher
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Mar 2014 - Jun 2020
English training for students at various ages, mainly including IELTS, TOEFL, AP statistics, business English, academic writing, CET-4 and CET-6, etc.• Provided one-on-one tailored training and adjusted teaching methods to different students• Advised students in their further academic options• Successfully helped more than 50 students to be admitted by their dream universities or colleges English training for students at various ages, mainly including IELTS, TOEFL, AP statistics, business English, academic writing, CET-4 and CET-6, etc.• Provided one-on-one tailored training and adjusted teaching methods to different students• Advised students in their further academic options• Successfully helped more than 50 students to be admitted by their dream universities or colleges
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Teaching Assistant/College Lecturer
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Jun 2014 - Dec 2016
Lecturing courses including: Investment Management, Logistics Management, Project Management etc.• Worked independently to design and deliver engaging and interesting lectures that cultivate students' practical skills• Advised students in their future career and academic selections• Compiled two textbooks with colleagues• Participated in teaching reform programs that enhance students' initiative and motivation Lecturing courses including: Investment Management, Logistics Management, Project Management etc.• Worked independently to design and deliver engaging and interesting lectures that cultivate students' practical skills• Advised students in their future career and academic selections• Compiled two textbooks with colleagues• Participated in teaching reform programs that enhance students' initiative and motivation
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English Second Language Teacher
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Dec 2013 - Jun 2014
English training for students at different levels, including IELTS, TOEFL, CET-4, CET-6, academic writing, grammars and vocabulary etc.• Provided one-on-one English training to meet diverse needs of students• Delivered demonstration lectures to colleagues English training for students at different levels, including IELTS, TOEFL, CET-4, CET-6, academic writing, grammars and vocabulary etc.• Provided one-on-one English training to meet diverse needs of students• Delivered demonstration lectures to colleagues
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Education
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2022 - 2024
Wilfrid Laurier University
Master of Arts - MA, Spiritual Care and Psychotherapy -
2012 - 2013
University of Essex
Master's degree, Psychology -
2011 - 2012
University of Warwick - WMG
Master of Science - MS, Logistics, Materials, and Supply Chain Management -
2007 - 2011
Southwest Jiaotong University
Bachelor of Engineering - BE, Transportation
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