Songpol Sarai
Manager - Department Head of Commercial Solutions at Canon Marketing (Thailand) Co.,Ltd.- Claim this Profile
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Bio
Credentials
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Survive and Thrive in the VUCA world
PacRim GroupSep, 2022- Oct, 2024 -
Designing Your Work Life
SHiFT AcademyMay, 2021- Oct, 2024 -
Social Media Risk & Reputation Management Conference
SNP TrainingSep, 2020- Oct, 2024 -
Sustaining the Great Leaders 2 Effective Communications and Human Relations
Dale Carnegie TrainingMar, 2012- Oct, 2024 -
The Future Leaders
Dale Carnegie TrainingJul, 2011- Oct, 2024
Experience
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Canon Marketing (Thailand) Co.,Ltd.
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Thailand
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IT Services and IT Consulting
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1 - 100 Employee
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Manager - Department Head of Commercial Solutions
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Jan 2021 - Present
Strategic and operation planning to improve overall connectivity, software and solution sales to direct channel and indirect channel. Being Business Development Project Manager for new solutions business for B2B,B2C.
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Manager - Department Head of Digital Marketing, Consumer Imaging and Information Group
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Dec 2017 - Jan 2021
Work closely with Digital Strategist to develop digital marketing strategy and roadmap to drive Canon brand awareness for online channel. To manage and implement online brand campaigns to raise brand awareness for ensure that all campaigns are in line with brand positioning while driving overall brand equity in Thailand.Coordinate with internal team (developers, designers) and external agencies to manage digital marketing campaigns to deliver effective results.Utilize a range of techniques including paid search, SEO, PPC, social media marketing to drive brand growthTo monitor and track performance of media and making improvements for media optimization as well as create monthly dashboard / report (if needed)Closely monitor customer research, market conditions and competitive movement in terms of brand communications to ensure competitiveness in the marketTo Review new technologies and keep the company at the forefront of developments in digital marketing and support on implementing and maintain these new platforms (such as Line Official Account / Chatbot/ Salesforce Show less
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Digital Marketing Task Force Team Lead
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Oct 2016 - Dec 2017
Drive digital 360 campaign planning and implementation on brand initiative to ensure an integrate, consumer-centric approach and ensure the right parties are at appropriate time in the processAssist brand planning team to synthesize functional inputs into holistic marketing strategies to bring to life our brands in compelling disruptive and unified campaignsTranslate business strategy into campaign-level tactics along our consumer journey
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Manager | CII Business Technical Support, Consumer Imaging and information Division
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Jan 2012 - Dec 2017
Develop and deploy the new media platform, online strategy, define priorities, action platform and content digital online plans and manage the substantial budget along the year according to achieve business objectives and goals.
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Assistant Manager | Technical Marketing, Consumer Imaging and Information Division
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Jan 2011 - Dec 2011
Develop New Digital Media for Consumer Imaging and Information Division. Demonstrating and promoting the " Canon Digital Imaging Solution' Input (EOS DSLR Cameras) to Output (PIXMA and new media) into Vertical Market. Leading to implement "Collaboration Platform" within Sales, Marketing, Service and Support. Engage new "Solution Partners" to establish "DigiMarketing" to create opportunities for potential sales. Report quarterly and propose new ideas and action plan to Senior Director and General Manager of Canon Marketing Thailand Show less
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Assistant Manager | Business Solutions Consulting
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Feb 2008 - Dec 2010
Strategic and operation planning to improve overall connectivity, software and solution sales to direct channel and indirect channel. Being Project Manager for Proff-Of-Concept during pre-sale period. Being an engagement manager for Canon's Reference project:- Sumitomo Corporation Thailand Ltd.- Siam Cement Group- Toyota Manufacturing Asia-Pacific (TMAP)- Siam Denso Manufacturing Ltd. (SDM)- Nation Multimedia Group- Assumption University- Thai Airways International PCL.- Loxleys PCL. Show less
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Chief of Product Specialist, Business Imaging Solutions Division
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Jan 2005 - Feb 2008
Manage a product specialist team to fully utilize their capacity and accomplish target as described in job. Create connectivity, Sales and solution presentation tools to support sales groups and product specialist group to promote BIS product. Conclude a connectivity report, software implementation report and maintain a centralize Canon connectivity user database. Co-ordinate with CSPL (Singapore) to promote Canon and 3rd party software in Thailand market in order to create the product training plan among sales group and product specialist group. Show less
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Product Specialist Supervisor | Marketing Department, Office System Solutions Division
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Feb 2003 - Jan 2005
Responsible to improve the Canon 3rd party software sales and co-ordinate with marketing group to promote the Canon software and solution business. To find a new solution partner in market and co-ordinate with 3rd party solution company to create a marketing activitiy. Being a centralize person to provide product information to Product Specialist Group. Daily planning a product specialist customer visit schedule. Monitoring the day to day operations of the Product Specialist team.
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Product Specialist | Marketing Department, Reprographic Division
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Feb 2000 - Jan 2003
Co-ordinate with responsible sales group to planning to improve overall connectivity software and solution sales in responsible area. Being a centralize person to provide product information to sales person in responsible groups. To create operation training to customer's user and administration. Help desk and on-site service during demonstration period when customers have a problem in Bangkok area and up-country. Co-ordinate with marketing group to set-up prepare a product and software presentation in the seminar and exhibition in Bangkok and up-country. Show less
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Education
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1996 - 2000
Assumption University
BBA, Business Information Systems
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