Songphon Uthaisar
Lecturer at Mahasarakham University- Claim this Profile
Contact Information
us****@****om
(386) 825-5501
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Experience
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Mahasarakham University
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Thailand
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Higher Education
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400 - 500 Employee
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Lecturer
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Jan 2010 - Present
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University of Surrey
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United Kingdom
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Higher Education
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700 & Above Employee
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PhD student
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Sep 2017 - Nov 2021
My thesis involves an investigation of tourists’ online information search behaviour in restaurant selection making. I focused on tourists’ visual attention, perception of information usefulness and information credibility. My thesis involves an investigation of tourists’ online information search behaviour in restaurant selection making. I focused on tourists’ visual attention, perception of information usefulness and information credibility.
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Education
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2017 - 2021
University of Surrey
Doctor of Philosophy - PhD, Hospitality and Tourism Management -
2002 - 2005
Mahasarakham University
Bachelor's degree, Tourism and Hospitality Management
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