Experience

11번가 (11STREET)

• South Korea
• Technology, Information and Internet
• 100 - 200 Employee

• E-commerce Product Owner

  • Jan 2019 - Present

  ※SK Planet, my previous company, was merged 서비스의 불편함을 구조화해 디자인, 마크업, 개발 등 모든 Task참여자와 정확한 커뮤니케이션을 통해 내부리소스 최소화 및 최적화하여 프로젝트 결과물까지 On-time에 제공하는 PO ▶11번가 전시 서비스기획 기획전 전시영역 고도화를 통한 고객 경험 개선 및 11번가 내부 리소스 효율화 • 데이터 기반의 개인화 추천 기획전 고도화로 UV, CTR, 거래액 향상 기여 • 기획전 쿠폰 모듈 고도화를 통한 서비스 개선 및 구매 전환율 향상 기여 • 월간십일절, 그랜드 십일절: 예약구매, 공동구매 전시 모듈 기획으로 운영 효율화 및 거래액 확대 기여 • 이마트몰 연동: 전국 고객 배송지 기준의 상품 자동 전시로 추가 리소스 투입 없는 운영 효율화 • 기획전 전시 서비스 AB테스트 • 그 외 상품 전시, 쿠폰 전시, 이미지 전시, 프로세스 자동화, 사용성 개선을 위한 전시 기획 업무 ※11번가 전시 프로모션 제작 기간(1주일 -> 20분 이내로 단축), 구매 전환율 향상, 리소스 효율화, 자동화 통한 전시 페이지 장애율 감소 ▶11번가 Back Office 서비스기획 Back Office 고도화 및 효율화 개선 •신규 BO 서비스 기획 •상품 속성 필터와 키워드 기반의 전략 상품 추출 및 즉시 전시 프로세스 정립 •이미지BO모듈 고도화를 통한 디자인 프로세스 절감(3일->20분 이내로 단축) •수동 입력 모듈 자동화로 내부 리소스 절감(1일 ->10분 이내로 단축) ▶아마존(Amazon) 아마존 전용기획전 상품 전시모듈 기획 •신규기획: 아마존상품 전시 자동화 모듈, 자동화 베스트 리뷰 모듈, 아마존 갤러리뷰 모듈 외 다수 •아마존 상품과 국내상품 혼합전시 고도화 ※아마존 런칭 이후, 개발 리소스 최소화 및 프로모션 운영 효율 개선, 낮은 장애율 •Proposed technical feasibility solutions and suggested options for performance improvement of promotion operation(Front-end, Back-end) on 11st.co.kr ㄴCollect business requirement by the persons concerned.(View In business) ㄴImplement a research solving problem and decides the solution based on data analysis.(View in web service) ㄴEstablish sustainable web-product policy and map Minimum Viable Product out with the person in charge of web-design, web-publishing and web-develpment.(View in web services, Front-end and Back-end) ㄴRelease web-product, monitoring and to improve the product by user feedback. • Projects(Focusing on business efficiency) 1)Promotion Tool planning and improvement ㄴImplements process automation in promotion tool that +300 internal users utilize in business field. ㄴReduction in man-month, bugs, and run-time. ㄴDiagnosed and troubleshooted Back Office processing and applied better solutions and planning to increase in company efficiency. • Project Management Tool utilized: Agile(Jira and Wiki), Slack, and Web A/B testing Show less



SK planet

• South Korea
• Information Technology & Services
• 300 - 400 Employee

• E-commerce Product Manager

  • Jan 2017 - Dec 2018

  ▶베네피아(https://www.benepia.co.kr/) B2B 담당 ▶ MRO 기업제휴 • LG서브원, 인터파크아이마켓(아이마켓코리아), 오피스디포, 배달의민족, 잡코리아, WeWork 외 다수 • Worked directly with departments of Marketing, Strategy, Planning, Finance, Web design and Web development to achieve for business opportunities in E-commerce industry . • Created and implemented external and internal marketing and selling strategies for key company initiatives such as establishing an online market for SK employees and Soho business owners. • Managed products in categories • Office supplies and stationery, Electronics, Home & Garden, Living, Toys Show less



eBay

• United States
• Technology, Information and Internet
• 700 & Above Employee

• B2B Business, Manager at Gmarket

  • Jan 2016 - Dec 2016

  • Developed B2B Online business, which directly contributed to consistent growth of Gmarket.• Focused on planning monthly online promotion. (For new buyers and customer retention)• Developed partnership with core clients(3M, ADT Security Services, and Jobkorea etc.)• Operated Fulfillment By Gmarket(Shipping)• Annual Business scale: $600 Billion

• Department of Global Cross Border Trade, Manager at eBay.com

  • Feb 2014 - Jan 2016

  Worked collaboratively with all functional areas including Sales, Marketing, Product, Finance, Shipping and Communications for eBay Global Selling business.• Corporate consulting(Overseas Online Selling) -Provided strategy, information and advice about CBT(Cross Border Trade) advancement, employment, and training to private clients and sponsored employees: Samsung Electronics, Lotte Retail, Etude House(Amore Pacific), Kolon industries Inc., AK Department store, Hyungji Apparel, and more than +600 Korean-based enterprises. -Managed initiatives to increase South Korean Seller acquisition, activation and activity on the eBay Global platform. -Analyzed user data and identified opportunities to increase supply on eBay Global platform.• Sales Productivity -Managed and supported Magento Enterprise platform for South Korean Top Sellers(Annual sales over 1 billion) -Trained and supported selling tools such as Magento M2E Pro, Salesforce.com CRM, Push Auction, Ship station and Ship works(shipping fulfillment software)• Global Seller Acquisition & Development, Gmarket.co.kr and Auction.co.kr ; leading e-commerce marketplaces in South Korea.• Managed products in categories -Electronics, Home & Garden, Sporting goods, Toys, Health & Beauty, Fashion, Motors, Business & Industrial.• Tools -Magento, Shopify, Bigcommerce, Shipstation, Prestashop, Opencart etc.• Shipping -Worked with Korea Post, UPS, DHL, DHL E-Commerce, FedEx, TNT and other local carriers. -Conducted Global Fulfillment Service for cross-border online sellers. Show less



Prodigy America Inc.(Highkickz.com)

• Hackensack, NJ

• E-Commerce Business Development Analyst

  • Oct 2012 - Feb 2014

  Analyzed consumer products, customer behavior, market research in the U.S. and Korea and provides recommendations on improving business, planned merchandising, marketing, and organization management, communicated with US and Korean customers and suppliers, supports Korean market entry. • Planned and launched the brands as an authorized dealer in the U.S.; Create Bike, and in South Korea; Red Wing Shoes, West Coast Shoes, The Rising Sun Jeans. •Successfully Improved and implemented efficient working process(Inventory System-ERP, Reporting System) • Managed online marketplace teams following; ----------online store on ebay.com ----------online store on Amazon.com ----------www.highkickz.com ----------www.createbikes.com ----------online store on Gmarket.co.kr / Auction.co.kr ----------online store on 11st.co.kr ----------online store on Naver.com ----------www.highkickz.co.kr ----------www.redwingshoes.co.kr ----------www.redwingshoeskorea.co.kr • Managed products and brands(footwear, apparel and accessories) Nike, New Balance, Timberland, Adidas, Reebok, Asics, Birkenstock, Converse, Filson, Jansport, Lacoste, Marmot, Mizuno, New Era, Polo, Puma, Red Wing Shoes, Salomon, Skechers, Thorogood, Timex, UGG, Vibram, etc. Show less



Only1day.co.kr

• 대한민국 서울 강남구

• International Online Project Manager

  • 2009 - 2010

  Analyzed overseas products/global consumer market trend/competitors/sales; communicated with customers worldwide, analyzed and adjusted SEO(Search Engine Optimization)/SEM(Search Engine Marketing); planned online social marketing(Facebook, You Tube, blog, etc.), product cost analysis and set retail price, planned a deal-of-the-day Korean website, managed and analyzed weblog by utilizing Google Analytics, Google AdWords, and Google Merchant Tool, planed an online user-Interface, made E-Commerce web sites by utilizing Magento (USA) & PrestaShop (France) internationally, as well as Cafe24, and Godo-Mall in South Korea domestically. • Successfully planned and opened only1day.co.kr, a deal-of-the-day, in South Korea. • About US $82,000 sales volume with single-line product for three months at Amazon.com • Acquired authority of Top-Rated Seller at eBay.com • Sales in countries all over the world, including USA, Australia, UK, Europe, and Asia. • Primary products: women’s shoes, women’s accessories, sporting goods, living goods, electronic accessories and toys (sold the products of Korean venture, small & medium-sized companies to the world market) Show less



Musicalinside.com

• Mapo-gu, Seoul, Korea

• Online Strategic Planning Team Leader

  • 2008 - 2009

  • Planned and opened the first social networking online web site to provide information about musicals in South Korea. • Selected as a start-up business and funded with US $12,000 from Seoul Metropolitan Government. • Developed ‘musicalinside.com’ web site (web design and planning) and coordinated marketing (You Tube, blog, twitter, Facebook, and local media platforms, etc.), patents, promotion, advertising, sales businesses, etc. • Developed an online marketing tool supporting viral marketing based upon bloggers and Internet users – first in the performing industry; Increased the sales volume of tickets by about 40% against the previous years Show less