Experience

De.Fi

• United Arab Emirates
• Technology, Information and Internet
• 1 - 100 Employee

• Global Head of Ecosystems

  • Jun 2023 - Present

  Oversea Blockchain, DeFi Protocol, wallet and special project strategic partnerships. Align business development strategies with De.Fi vision for growth and values. Lead opportunities for collaborations with partners and PR events.

• Head Of Relations

  • Jan 2022 - Jun 2023

  DeFiYield understands that the DeFi space has become a growing land of opportunity for users to profit from many projects. Any exciting space for many, however there are also many scams and risk, DeFiYield knows that in order for people to truly succeed in this space users need to feel safer and have a way they can catch these risk faster and much early on. DeFiYield is spearheading to offer the safest dashboard, offering state of the art tools that allow users to view high and low risk projects faster than ever before. Also users can enjoy a fully loaded multi chain asset management dashboard that allows you to view your assets including tokens, NFT's, lending-borrowing and yield farming position on 15 different EVM chains, Solana and Terra all in one single place. Show less



ShenZhen Nerthus Netcom Science and Technology Co.深圳纳尔云有限公司

• Shenzhen, Guangdong, China

• Advisor

  • May 2019 - Present

  Blockchain Development Platform, DAG Technology Blockchain Development Platform, DAG Technology



BitNational Inc.

• Canada
• Financial Services
• 1 - 100 Employee

• Advisor

  • Feb 2019 - Present

  Sonali: Strategic Partnerships and Business Development Advisor Founded in 2013, BitNational installed its first ATM over five years ago and has grown to become a respected trailblazer in the Canadian cryptocurrency ecosystem. Our network now comprises all of Western Canada and features over 50 physical access points, including three over-the-counter branches. With the launch of the BitNational online exchange in August 2018, we’re poised to become a significant player in the global cryptocurrency ecosystem by offering Canada’s most comprehensive, advanced and easy to use cryptocurrency transaction network. Show less



Astute Progressive Solutions Inc.

• Canada
• Information Technology and Services
• 1 - 100 Employee

• Marketing Director

  • Mar 2021 - Oct 2021

  Our team delivers your IT support, maintenance and critical solutions that help you focus on the bigger picture of growing your business. We take that task off your hands and ensure you are set up with the proper IT infrastructure and support that allows your business to run smoothly and focus on delivering your customers the best experience possible. Our team delivers your IT support, maintenance and critical solutions that help you focus on the bigger picture of growing your business. We take that task off your hands and ensure you are set up with the proper IT infrastructure and support that allows your business to run smoothly and focus on delivering your customers the best experience possible.



National Crowdfunding & Fintech Association of Canada

• Canada
• Financial Services
• 1 - 100 Employee

• Business Development and Event Partner

  • Nov 2018 - May 2021

  Working closely with the CEO of NCFA on event production, partnerships, media marketing and business development. Working closely with the CEO of NCFA on event production, partnerships, media marketing and business development.



S.U.C.C.E.S.S.

• Civic and Social Organizations
• 200 - 300 Employee

• Lead Fundraising Coordinator

  • Sep 2019 - Aug 2020

  Managed a portfolio of Corporate sponsors and donors associated with sponsor signature events and develop fundraising strategies associated for each event. Worked closely with a list of corporate partners to seek support in areas such as sponsorship, auction items, and manage development of strategic partnerships. Seek out business opportunities, strategic partnerships and on-boarding media partners. Coordinate with board and committee members on their support and network contributions. Design, update sponsorship packages and coordinate all marketing collateral from corporate sponsors. Assist with coordinating large fundraising events through the year. Work with event team to coordinate vendors, entertainment, logistics, ticketing, staff, production services and operations for all major events. Show less



ILAC International College

• Canada
• Higher Education
• 1 - 100 Employee

• Event Planner Instructor

  • May 2019 - Aug 2019

  Sonali is one of the lead Event Planner Instructors for ILAC 2019 ILAC International College is an accredited private career college that offers programs in Business, Sales & Marketing, Communications, and Customer Service. At ILAC IC, international students get the chance to work and study in Canada’s best and biggest cities, Toronto and Vancouver. Instructors at ILAC IC are leading industry professionals with extensive knowledge and expertise in their field. They bring to the classroom a passionate, hands-on approach to learning through practical application of the material. Show less



Innovative Tech and Entrepreneurship: Blockchain, AI, VR, Entrepreneurship, Women in Tech

• Vancouver, Canada Area

• Event Producer

  • Apr 2016 - Aug 2019

  List of events Sonali has produced and worked on are listed here below. Sonali is a full stack event producer who leads sponsorship's, marketing, strategic partnerships, operations, and full production. She also works closely with event organizers around the world to provide them with speakers, sponsors, vendors and promotional support. She has booked speakers, moderators, promotional and operational support to events such as VanFunding2018: Converge, Women in Tech World Regatta, MyInternet Startups and many more. Head Event Producer and Host • Blockchain Yacht Cruise Sept 2018: Vancouver’s first Blockchain yacht cruise showcasing the top trending companies in the Blockchain space including speakers, vendors, sponsors, excellent networking, food and drinks all on the water. • The Awakened Man 2015: Event designed to support healthy masculinity, create a space where men can meet other men wanting to co-create a brotherhood community. 5 World Class speakers, sponsors, vendors, exercises that get you out of your seat and meeting new people. • Weekly and Monthly Meetups to showcase topics and speakers in Blockchain, AI, VR, Mining, Entrepreneurship, Marketing, Investors and Fin Tech Co Hosted and Produced Events •MyInternet Startups 2019: Monthly event where we showcase different speakers from various industries that can provide helpful insight to entrepreneurs and build a community. Excellent networking and ice breaker exercise to get you connecting. • Empowering the Female Boss Party 2019: 3 Female Lead Speakers. Collab with Women in Tech World. • YVR Startups 2018: Co-host Christmas Special Networking for Startups. Lead guest through ice breaker and networking exercises. Event's Worked on • VanFunding 2018: Converge Blockchain, AI and Investors. Booked speakers, sponsors and promo support • Women in Tech World Regatta 2019: Provided VR speaker and Blockchain moderator. Promo support Show less



Sonali Giovino

• Vancouver, Canada Area

• Public Speaker

  • Apr 2015 - Aug 2019

  Sonali has been a public speaker since 2015. List of events Sonali has spoken at is listed below. She speaks on a variety of topic such as - Producing successful events 101 - Entrepreneurship lessons learned and valuable insight to take the lead - Being a female leader in the tech space - Blockchain technology - Cryptocurrency and what industries are adopting it Presentations: • Tech Vancouver 2019: January: Journey of an Entrepreneur • Millennium Events 2019: Keynote speaker (Insights of a Female leader in the tech space) • VanFunding 2018: Converge Blockchain, AI and Investors (Pitch) Panel Discussions: • Empowering the Female Leaders Party 2019: Spoke on journey of entrepreneurship • Women in Tech World Regatta 2019: (Blockchain and Cryptocurrency technology and compliance) • UBCTech Blockchain 2018: Panel Speaker (What benefits does Blockchain technology bring forward) • YVR Startups 2018: Co-host Christmas Special Networking for Startups • Vancouver Startup Week 2018: ( Blockchain for Business Panel) and ( Journey of an Entrepreneur lessons learned) Show less



Creation.Space

• Cayman Islands
• Software Development
• 1 - 100 Employee

• Head of BizDev and Investor Relations

  • Nov 2018 - Apr 2019

  VEME is a social media platform focused on short-form video built on the blockchain. Now people around the world can share creative life moments through easy to make videos and influencers will be rewarded for the social impact they make. VEME also will be using ML (machine learning), AI (artificial intelligence) and AR (augmented reality) to enhance and evolve the user experience for social media. VEME will also be solving important issues such as user security, copyright through content remixing and making trending viral videos easy to make with our machine learning algorithms that will automatically edit video for you that are post ready. Plus so much more that you can read about in our info package. Package avail upon request MVP 1 comes out first quarter of 2019. Beta app available on IOS Great project, great team, incredible vision to revolutionize the next generation of social media. Show less



Service Angels Global : Digital Marketing

• Vancouver, Canada Area

• Founder / CEO

  • Jun 2015 - Sep 2018

  Service Angels Global is Digital Marketing and Virtual Assistant company. We manage those behind the scene task while you focus on the bigger picture of scaling your business forward. Digital Marketing services and consultations available for companies that are looking to dominate the online space and improve ROI. Optimizing your websites, focused on conversions, graphic design, reach a larger audience, develope target specific campaigns, video editing for promo video's, A/B testing focused on what is effectively generating the most leads. Sonali Giovino Perera : Role • Business Development: Capture key processes leading to contract signing and increase revenue and maximize profits. Improve products and services by collecting clients feedback and maintain professional knowledge about the industry. • Monitor Staff and team, make adjustments of allocation of resources and provide training to keep team up to date with latest marketing strategies. • Project Management: Manage multiple projects, ensure full development and execution of all project stages. Review and follow up team members and clients. Actively monitor project risks and scope creep to identify potential problems and proactively identify solutions, and escalate when needed • Team Management: manage teams of developers, graphic designers, video editors, writers, admin and managers. • Sales / Client Management: B2B sales Meet with clients and go over specs of their campaign or project. Managed client communication, registrations, marketing consultations, follow-ups and Co direct designs projects. www.serviceangelsglobal.com Show less



Inner Power Events

• Vancouver, Canada Area

• Event Producer / Host

  • Oct 2015 - Jun 2016

  Creating new leading edge events experiences that generate deep thought provoking transformation and awaken you to your inner power. www.theawakenedman.org • Event Producer/ Project Manager: Designed, directed and produced a 250 person successful personal development event called The Awakened Man in 5 months. On Zero min budget. • Marketing : Designed a 3 month marketing campaign to feature each speaker once a week, contest to win tickets, video submissions from the audience members to share their take on a awakened man is to them, Facebook ads and joint venture partnerships. • Team Management: Assembled marketing and volunteer teams. Assigned members roles and task to manage and execute for the marketing of the event. Also for day of the event duties. • Video Production: Produced a video trailer for the special event. Created Sponsor Programs. Sales : Sold enough to cover 80% of the event. Broke even two months before the event. • Media Feature: Was featured in 3 Radio stations, 2 Magazines and 1 TV network. This was my first event. - Review speakers - Book Venue Location - Coodrinate and assemble event teams - Coordinate graphics and designs for promotional material - Coordinate event and operational logistics - Manage and execute Marketing and sales plans - Set up affiliates ambassadors - Set up online marketing - Lead and Manage multiple departments at once - Event Hosting and Speaking Having REAL Conversations that are vulnerable and powerful! Bringing the global powers of humanity together one smile at a time. Show less



JW Research

• Project Manager

  • Jun 2012 - Nov 2014

  • Coordinate national marketing events and create schedules for West Coast activation teams • Manage National operational logistics planning and implementation for promotional field activations • Coordinate National contracts and execute marketing field activations for malls, Trade Shows, University Campus and special events across Canada • Maintain dashboard of key metrics that guides program priorities, production results and performance data • Work with District Sales Manager and Vice President on program activation planning and strategies • Develop and deliver activation plans to 20 – 30 Regional Managers • Interviewed, screened and hired new reps • Provided Sales training and sales coaching for teams up to 15 reps • Provided Sales coaching and field training • Supported and developed sales teams • Generated personal sales and managed staff sales • Produced daily/weekly sales rep reports, tracking, and full logistical breakdown • Coordinated rep schedules, updating and reporting to office • Awarded 2nd top sales rep in 2004 West Coast province by JW Research for sales volume by over 150%, which led to a promotion as Regional Manager Show less



Simply Good Foods Canada

• Canada
• Manufacturing
• 1 - 100 Employee

• West Coast District Manager

  • 2013 - 2014

  • Manage West Coast reps in Vancouver, Vancouver Island and Alberta • Manage West Coast stores, build relationships with mgr’s, sell new products, give samples • Work closely with distributors, retailers, stores, buyers, store events, order product shipments for demo events • Coordinate store demos and large scale events (Trade Show) across west coast and assign reps • Coordinate events: Manage cost, staffing, product orders, vendor booth, banners, forms, event itinerary and oversee setup/tear down, social media event alerts • Coordinate vendor events such BMO marathon, CHFA Expo, Van Vegan Fest, CanfitPro, Wellness Show etc • Administer budgets, reports, database updates • Assign reps store demos and schedule monthly work for West Coast • Coordinate sales training and team meetings • Manage Administration functions: demo deports, data tracking, event data tracking, budgeting, • Store Checks, check price, display, merchandise placement, store events, sales, promos and pitch products • Recruit, hire, train, coordinate all forms and marketing material for reps • Report to head office with all demo reports, event reports, schedules, sales and tracking Show less



Ventrum Energy

• Oil and Gas
• 1 - 100 Employee

• Marketing Coordinator

  • Jan 2011 - Mar 2012

  • Managed and updated website content, graphics, videos, photos, news updates and literature • Coordinated content for press releases, blog articles, online flyers, brochures and all Public Relations • Coordinate graphics, logos, designs for news letters and website news • Created social media campaign accounts and produced promotional material updates • Delegated work between web designer and marketing assistant • Conduct market research on competitors, products, projects and content • Build relationships with social media followers, stockholders, increase traffic and produce tracking reports • Coordinate sales meeting, staff meeting, marketing programs and training sessions • Provide support sales support and lead generation • Managed communication functions with administration, sales teams, and clients • Coordinate marketing material for seminars, presentations and oil well signs • Order and organize promotional, marketing and office supplies • Travel to meet CEO’s of the directional drilling company and liaise with partners to discuss project details • Traveled to operational sites to shoot video, do photography of Oil Well Project and interview geologist Monty of Fossil Energy, managed material, uploaded video for website • Maintained communication and reported to the President/CEO Show less



Independent Film Alliance

• Vancouver, Canada Area and Los Angeles Ca

• Marketing Manager

  • Oct 2009 - Dec 2010

  Independent Filmmakers Alliance is an entertainment organization that supports filmmakers and the film industry by providing them with a giant network of leading companies that provide key services to filmmakers. • Managed office, trained and motivated sales staff of 15 • B2B sales, qualify prospect and drive new business opportunities for IFA • Meet with entertainment and reg company CEO's to discuss contracts and close deals • Generated outbound/inbound leads, produced sales with a high closing rate • Coordinate advertising, promotional and marketing materials • Responsible for producing advertising teams sales and meeting personal sales goals • Managed and handled client accounts, payments, and provided client support • Act as spokesperson to answer inquiries and develop packages • Work closely with clients to design, produce and execute online marketing profile and campaigns • Developed and oversaw e mail marketing campaigns for newsletters • Worked closely with entertainment IT department to ensure proper product placement • Assign entertainment news projects to writers/journalist for production of IFA newsletters • Traveled to set up, managed and train Vancouver, LA and New York IFA staff • Coordinated and manage Trade Shows (Digital Media Expo) • Reported all communications to CEO Show less