Experience

Roarrr Media & Public Relations

• India
• Public Relations and Communications Services
• 1 - 100 Employee

• Founder

  • Jan 2014 - Present

• Founder & Director

  • Feb 2015 - Present

  A vivacious personality, Sonali specializes in corporate PR. She learnt her PR lessons servicing clients across IT, Retail, Commodities, Realty, Advertising, HR and Management Consulting, thereafter turning towards the lifestyle segments- F&B, Events, Art & Culture and Health& Wellness. Sonali has pursued Masters in Management Studies with specialization in Marketing. An excellent communicator, she has a flair for content writing and has been carving out interesting articles on various aspects of business and life.



BNI Global

• United States
• Business Consulting and Services
• 700 & Above Employee

• Member

  • Nov 2016 - Present

  A Proud BNI Member A Proud BNI Member



WhiteCrow Public Relations

• Borivali East

• Co-Founder & Director

  • Apr 2014 - Jan 2015

  Sonali Co-Founded WhiteCrow Public Relations, is a versatile PR boutique extending 360 degree solutions to brands across industry verticals, in March 2014. She spearheads strategy, new business acquisition and holistic media & client servicing at WhiteCrow. A vivacious personality, Sonali specializes in corporate PR. Through her experience in Media and Public Relations, she has serviced clients across IT, Retail, Commodities, Foreign Exchange & Risk Management, Realty, Business and Management Consulting. An excellent communicator, she has a flair for content writing and has been carving out interesting articles on various aspects of business. Sonali has pursued Masters in Management Studies with specialization in Marketing. Throughout her career she has been strongly inclined towards creativity and innovation, which is depicted in her style of writing.



Acumen Business Processes (India) Pvt. Ltd

• Mumbai Area, India

• Manager- Corporate Communications

  • May 2013 - Feb 2014

  Marketing and Public Relations: Extensive Media Relations and Brand Building for Acumen, positioning the brand as a leading business solutions hub. Established in 2000, Acumen Business Processes (I) Pvt. Ltd. is a management consulting firm dedicated to deliver business success to organizations globally. The company focuses at providing practical, highly customized and implementable solutions to bring about a transformation in organizational strategies, people and processes. Sonali also explored the arena of new business development at Acumen, lobbied for participation in various events and association with renowned industry bodies. Developing exclusive content in the areas of various industry verticals like Manufacturing, Real Estate, FMCG, Telecom, Automotive, Pharmaceutical, etc. Sonali could enhance her writing skills throughout her tenure at Acumen.



ICPAR - A division of Planman Marcom Pvt. Ltd.

• Mumbai, Bandra.

• Asst. Manager - Media & Client Servicing (Public Relations)

  • Jan 2011 - Jan 2013

  • Has been extensively working along with the clients in managing content – press releases, news releases, by-line articles, industry stories and articles for various media interfaces. • Managed building and maintaining Media relations by engaging with media professionals tapping Print, Broadcast and Social Media. • Key responsibilities include media mapping, monitoring and identifying coverage opportunities by targeting and harnessing various media tools. • Responsible for researching current and ongoing trends in the industry, by keeping tabs on competitor related media news and articles for existing clients. • Has been involved in seeking potential business development opportunities for existing clients, by acquiring new businesses for the company • Responsible for communicating and interacting with clients regularly, regarding planning, development and execution of Media and Communication strategies. • Manages a team of 2 individuals and is responsible for supervising their work. • Responsibilities also include auditing the team’s performance, identifying loop holes and trying to improve the team’s performance by involving them in discussions and churning the best solutions to overcoming them.



Nova Products and Prints

• Mumbai

• Customer Relations Officer

  • Jan 2008 - Jan 2009

  • Has contributed majorly in developing the company’s branding strategy, identifying the USP and creating brand value. • Has designed, implemented and participated in the company’s promotional campaign, thus identifying target audiences. • Has been responsible for identifying potential customers, thereby developing new business opportunities for the company. • Performed market research surveys amongst client base to seek feedback on sales techniques, follow-up methods and quality of after sales service. • Has been responsible for investigating and solving clients' problems related to orders, delivery issuing refunds or compensation. • Has maintained accurate records of discussions or correspondence with customers, thereby analysing data to determine the level of customer service provided by the organization. • Has been actively involved in desigining a customer service policy for the entire organisation. • Has Successfully managed internal and external communication.



Tata Consultancy Services

• Mumbai, Vikhroli

• Customer Services Associate

  • Jan 2005 - Jun 2005

  • Has been front ending cutomers in the U.S.A. to handle queries and complaints, serving as a link between the client and their customers. • Has been addressing customers issues, thus lobbying between the store manager and the cutomer for streamlining functions like, order-placing, delivery and service amongst the stores. • Has been coordinating with the client to manage operations within the store’s processes on a daily basis. • Has been documenting and maintaining accurate records of discussions or correspondence with customers, thereby providint the client with productive data to determine the level of customer service provided by the organization.