Experience

Don't Be Content

• India
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Manager- Content Marketing

  • May 2021 - Present



CMO Axis

• India
• Advertising Services
• 100 - 200 Employee

• Senior Content Marketing Manager

  • Sep 2018 - Apr 2021

  1.Leading digital marketing initiatives on TCS2.Building and managing an editorial calendar, creating shareable content, optimizing the lead nurturing process through email marketing and social channels.3. Mentorship, team management, and effort estimation.4. Identifying and conceptualizing campaign strategies, designing and organizing an optimal campaign on schedule.5. Ensuring on-time project delivery, process management, and planning for healthy account growth and client retention.

• Marketing Communications Specialist

  • Sep 2015 - Sep 2018

  1. Creating product and service content, thought leadership pieces, sales enablement collaterals, promotional campaigns, and internal communication for employer branding.2.Collaborating with designers, product marketers, sales professionals, and industry experts to produce relevant content that meets the needs of both key stakeholders and audience.3. Excellent understanding of technological advancement across utilities, retail, BFSI, manufacturing, Telecom, Energy, CPG, and Media industry.4. Clients handled: TCS, Wipro, Randstad, Manipal Pro Learn, MeriTrac, PWC, Cyient, Credolab, and others.



International Business Times, India Edition

• India
• Online Audio and Video Media
• 1 - 100 Employee

• Communication Correspondent

  • Apr 2014 - Feb 2015

  1. Managing and improving inorganic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.2. collaborating with content marketing and blog contributors to create high-quality content around important and relevant terms.3. Establishing and maintaining scalable processes that ensure best practices in content creation.



Pen Pundit

• India
• Writing and Editing
• 1 - 100 Employee

• Senior Content Writer

  • Jan 2011 - Apr 2014

  Produced well-researched content across web, social and mobile platforms, utilized industry best practices, managed a team of content writers, followed an editorial calendar, ensured timely delivery Monitored and analyzed the performance of key performance indicators (KPIs) Combined content marketing efforts with search engine optimization (SEO) strategies to maximize lead conversion



Lintas

• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Nov 2009 - May 2010



The Pioneer

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Feature Writer

  • May 2006 - Jul 2006