Sonal Asnani
Managing Director at Maker5 Inc.- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
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Bio
Aditya Gupta
Sonal is a highly energetic and hardworking individual. Her passion and commitment towards work is quite commendable. Her ability to build a rapport with colleagues, clients , vendors…makes her perfect relationship management professional. She successfully managed corporate business at UDIO. It was a pleasure working with Sonal and I wish her all the best for her career
David Perla
Sonal was a key part of our growth and success at Pangea3 and our venture and commercial endeavors after Pangea3. She excels both in personal and professional settings, and with professionals at all levels, from senior to junior. Her pattern recognition skills and ability to understand business and personal situations, and to adjust accordingly, is excellent. Likewise, her ability to adapt to ambiguous and changing environments made her an incredibly important part of our team when we were growing, when we were big and part of a complex organization, and again when we were back in start up mode. I would welcome any opportunity to work with her again.
Aditya Gupta
Sonal is a highly energetic and hardworking individual. Her passion and commitment towards work is quite commendable. Her ability to build a rapport with colleagues, clients , vendors…makes her perfect relationship management professional. She successfully managed corporate business at UDIO. It was a pleasure working with Sonal and I wish her all the best for her career
David Perla
Sonal was a key part of our growth and success at Pangea3 and our venture and commercial endeavors after Pangea3. She excels both in personal and professional settings, and with professionals at all levels, from senior to junior. Her pattern recognition skills and ability to understand business and personal situations, and to adjust accordingly, is excellent. Likewise, her ability to adapt to ambiguous and changing environments made her an incredibly important part of our team when we were growing, when we were big and part of a complex organization, and again when we were back in start up mode. I would welcome any opportunity to work with her again.
Aditya Gupta
Sonal is a highly energetic and hardworking individual. Her passion and commitment towards work is quite commendable. Her ability to build a rapport with colleagues, clients , vendors…makes her perfect relationship management professional. She successfully managed corporate business at UDIO. It was a pleasure working with Sonal and I wish her all the best for her career
David Perla
Sonal was a key part of our growth and success at Pangea3 and our venture and commercial endeavors after Pangea3. She excels both in personal and professional settings, and with professionals at all levels, from senior to junior. Her pattern recognition skills and ability to understand business and personal situations, and to adjust accordingly, is excellent. Likewise, her ability to adapt to ambiguous and changing environments made her an incredibly important part of our team when we were growing, when we were big and part of a complex organization, and again when we were back in start up mode. I would welcome any opportunity to work with her again.
Aditya Gupta
Sonal is a highly energetic and hardworking individual. Her passion and commitment towards work is quite commendable. Her ability to build a rapport with colleagues, clients , vendors…makes her perfect relationship management professional. She successfully managed corporate business at UDIO. It was a pleasure working with Sonal and I wish her all the best for her career
David Perla
Sonal was a key part of our growth and success at Pangea3 and our venture and commercial endeavors after Pangea3. She excels both in personal and professional settings, and with professionals at all levels, from senior to junior. Her pattern recognition skills and ability to understand business and personal situations, and to adjust accordingly, is excellent. Likewise, her ability to adapt to ambiguous and changing environments made her an incredibly important part of our team when we were growing, when we were big and part of a complex organization, and again when we were back in start up mode. I would welcome any opportunity to work with her again.
Experience
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Maker5 Inc.
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Managing Director
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Sep 2021 - Present
Maker5 Inc. provides Innovation Advisory Services and Software Development Services to law firms and incubates new legal industry businesses through its Venture Studio. We are currently working with the co-founder and former co-CEO of Pangea3 to develop a new legal services business model combining elements of virtual law firms, law firm networks, LPO / ALSPs, and legal technology. Maker5 Inc. provides Innovation Advisory Services and Software Development Services to law firms and incubates new legal industry businesses through its Venture Studio. We are currently working with the co-founder and former co-CEO of Pangea3 to develop a new legal services business model combining elements of virtual law firms, law firm networks, LPO / ALSPs, and legal technology.
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Axis Bank
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India
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Banking
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700 & Above Employee
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DVP | Head - Services & Business Expansion
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Jul 2018 - Sep 2021
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AVP | Regional Head - West
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Mar 2017 - Jun 2018
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Udio- A product from TranServ
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India
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Financial Services
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1 - 100 Employee
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Large Merchant Acquisition & Strategic Alliances
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Apr 2015 - Mar 2017
By enabling electronic payments and prepaid payment solutions,TranServ is serving a variety of organizations and individuals to make payments processes easy & safe. These solutions have the consumers at the heart of its design and have the flexibility to be quickly launch in a turnkey manner. Our product suite range from Prepaid Card, Mobile Card, Remittance Card to Gift Card for customers. These products are powering the cashless wave and empowers individuals to pay smartly without the hassles of carrying cash, going through credit checks or the need to maintain a bank account and minimum balances. For businesses we offer customized solutions like Employee Cards, Sales Chanel Incentive Cards & Customer Engagement Card. These solutions are designed to make the transactions secure, offer better control, transparency and cost-effectiveness. All payment programs are designed and managed by TranServ and are issued in association with Visa or RuPay in partnership with leading Banks in India. TranServ’s payment Solutions are offered under its flagship brand, Shmart!Pay. TranServ is formed by a group of senior & respected bankers, with a mission to expand the payments landscape in India. They bring a wealth of experience in the payment sector. Nirvana Ventures & Faering Capital are the investor in TranServ
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Manager, Business Affairs
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Feb 2013 - Mar 2015
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Director, Marketing & Strategic Alliances
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Nov 2012 - Mar 2015
Promoto (www.promoto.com) is a mobile and web based technology platform on which members generate automated career profiles and earn trust scores and skills certifications that enable them to win the confidence of prospective employers, matrimonial agents, and lenders. Promoto provides its members access to health insurance, banking facilities, loans, and training programs, all of which serve to boost their economic growth and stability. Our mission is to create a scaled platform that lifts its members deep into the thriving middle-class segment and eliminates the economic disintermediation that has historically precluded their growth.• Conducted extensive industry primary research (focus groups and surveys), secondary research, and developed extensive knowledge of related market information and industry trends.• Developing organic, feet on the street, member acquisition strategies.• Designed a customer loyalty / rewards program for member engagement and retention.• Led the overall business planning effort including strategy and financial planning.• Identified prospective partners and channel aggregators in various segments (payments, psychometric testing, background verification, microfinance, and health insurance), established relationships with them and negotiated in principal deal terms and MOUs.• Worked extensively with a technology partner for building and testing the member platform built on a LAMP stack• Assisted with branding, including company name, logo, website, and contributed to the artistic design effort.• Managed ZEPL’s company formation process and corporate secretarial function–applying to and acquiring various licenses and permissions, shops and establishment certificate, service tax, VAT, company PAN numbers, and trademarks.• Lead the HR effort including recruitment, onboarding, payroll and exit formalities for the initial team.• Handled all book-keeping and supervised ZEPL’s audit and tax return preparation.
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CEO Office Manager, Head - Corporate Events
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Apr 2009 - Jan 2013
• Provided business support to the CEO• Organized and coordinate high level executive meetings, client visits, and parent company senior management visits (Thomson Reuters (NYSE: TRI)) including drafting of agendas, organizing meetings, hosting and entertaining key executives.• Served as the face of the company to prospective clients and to related visitors including dozens of senior business personnel Thomson Reuters and their lawyers and other representatives.• Organized, planned and executed of large corporate events including budget management, site selection, vendor selection, food and beverage coordination. • Built and maintained an excellent rapport with all personnel in the organization enabling a critical open communication channel and ear to the ground for the CEO.• Negotiated with vendors to ensure great service at competitive pricing • Planning and execution of employee engagement activities• Planning and execution of CSR activities like Blood Donation drives, helping orphanages, etc. • Conduct research and preparation of KYC reports
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Executive Assistant to the CEO
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Sep 2008 - Apr 2009
> Managing CEO's office: calendar management, travel arrangements, coordination, scheduling, etc. > Organizing and maintaining files and records> Project management and coordination: onsite and off-site> Research> Vendor management: Negotiations> Employee engagement > Employee reward and recognition> Assisted in preparation of marketing material> Partly involved in HR activities > Managing CEO's office: calendar management, travel arrangements, coordination, scheduling, etc. > Organizing and maintaining files and records> Project management and coordination: onsite and off-site> Research> Vendor management: Negotiations> Employee engagement > Employee reward and recognition> Assisted in preparation of marketing material> Partly involved in HR activities
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Education
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2002 - 2005
Smt M.M.K College of Commerce and Economics
Bachelor in Management Studies, Marketing -
1996 - 2000
Mt. Mary's High School
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