Sonakshi Singh

Marketing Manager at Luv Films LLP
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN
Languages
  • Bengali, English, Hindi Full professional proficiency

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Bio

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Credentials

  • GLOBAL IMMERSION PROGRAMME
    Nanyang Technological University
    Aug, 2018
    - Nov, 2024
  • REMI
    REMI- Real Estate Management Institute

Experience

  • Luv Films LLP
    • India
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2023 - Present

      Film - Tu Jhoothi Main Makkaar (2023) - Led the digital campaign - Promotional assets for the film - Brand Placement for promotions - Strategized, planned and executed city tours - Defining and executing PR route and strategy for the film - Working closely with all creative and media agencies, cinema partners to execute a seamless campaign for the film On- Going Film Projects: - De De Pyaar De 2 - Sourav Ganguly Biopic - Wild Wild Punjab *Leading digital for Luv Films Show less

  • Abundantia Entertainment
    • India
    • Movies and Sound Recording
    • 1 - 100 Employee
    • Assistant Marketing & PR Manager
      • Jul 2021 - Jan 2023

      - Launching end-to-end 360 marketing campaigns (from strategy and media planning to tactical execution, optimization and performance analysis) for films and web shows, as well as brand and portfolio/service marketing campaigns that create buzz around the titles. - Curating creative strategy, title positioning, building briefs, campaign architecture, asset development and placements (AV/trailers, digital, social, print and out-of-home, activations, stunts, guerrilla etc.), media strategy, marketing shoots, budgeting, talent management and agency partnerships - Working closely with creative and media agency partners to find the right media, placements and ad formats to develop and deliver holistic and seamless title campaigns - Working closely with internal teams and OTT streaming partners in order to ensure strong ownership on marketing campaigns - Symbiotic media alliances for strong PR build for all our film and series - Conceptualising and handling digital marketing for Abundantia Entertainment's social media platforms - Website development for Abundantia Entertainment FILMS: Chhorii (starring Nushrratt Bharuccha, Director Vishal Furia) Jalsa (Starring Vidya Balan, Shefali Shah; Director Suresh Triveni) Ram Setu (Starring Akshay Kumar, Nushrratt Bharuccha, Jacqueline Fernandez, Satyadev; Director Abhishek Sharma) Sukhee (Starring Shilpa Shetty; Director Sonal Joshi) Soorarai Pottru Remake (Starring Akshay Kumar, Radhika Madan; Director Sudha Kongara) Neeyat (ensemble cast with Vidya Balan, Rahul Bose, Ram Kapoor, Prajakta Koli; Director Anu Menen Angamaly Diaries Remake (Director Madhumita) WEB SHOWS Breathe Into the Shadows Season 2 (starring Abhishek Bachchan, Amit Sadh, Nithya Menen, Naveen Kasturia; Director Mayank Sharma) Hush Hush (Starring Juhi Chawla, Karishma Tanna, Soha Ali Khan, Shahana Goswami; Director Tanuja Chandra) Show less

  • Raindrop Media Pvt Ltd
    • India
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Manager
      • Nov 2020 - Jul 2021

      Reputation Management, Image Building, Strategic PR roadmap for Celebrity Clients & Film Projects, while fostering relationships with media across all mediums and ensuring maximum visibility + ROI of clients through relevant positioning Responsible for Symbiotic Alliances, content syndication & influencer strategy for crafting brand image & implementing media strategy while ensuring effective media coverage for my clients Handling time-based crisis communication & prevention to turn around controversies in such a way that it gives a positive impetus to client’s publicity Clientele: - Bhansali Productions - Balaji Motion Pictures - Anil Kapoor - Sonam Kapoor - Shilpa Shetty -Yami Gautam - Kriti Sanon - Amit Sadh -Kunal Kemmu - Anil Kapoor - Harshvardhan Kapoor -Arjun Bijlani Show less

  • Bennett Coleman & Co. Ltd. (The Times of India)
    • India
    • Newspaper Publishing
    • 700 & Above Employee
    • Senior Executive - Times Red Cell (Brand Solutions)
      • Mar 2019 - Nov 2020

      In this job role, was tasked with ideation, creation, sale and execution of the new and existing events and Intellectual Properties such as Times Kalaghoda Arts Fesitval, Times Organ Donation Drive, Times Lit Fest, Times Healthcare Achievers, Times Women's Drive and several others across the Print, Radio, Broadcast, Digital, OTT, & On- Ground. -Curating and strategizing the media plans with respect to the on-going campaigns -Identify and implement potential/ new strategies to increase revenue and develop go-to-market strategies for Times Properties -Manage the cross-functional execution of the product/ brand/ IP roadmap, working closely with creative and operations teams -Conceptualize, monetize and execute brand solutions, catering to the marketer's needs -Identify potential sponsors and build custom made solutions to suit the actual fitment of the brand in Times IPs and other media Client Portfolio: 1. E-Business- Shaadi.com, Nykaa, Bumble, Hopscotch, Souled Store, Bewakoof.com, PharmEasy, TataCliq, Tik Tok, Storytel, Bookmyshow, Suprdaily, Fitternity 2. Technology- iBall, Asus 3. Telecom- Vodafone 4. Consumer Durables- Cello, Hamilton, Eureka Forbes, Bosch, Bajaj Electricals, Hindustan Unilever, Hawkins 5. Clothing- Pepe Jeans, Spykar, Bombay Dyeing, Skechers, Raymond, Metro Shoes 6. RHC- KDAH, Novartis, Nova IVI, Indian Association of Dermatology, Pfizer 7. International- Dassault Aviation, Square Panda Show less

  • V360 Group
    • India
    • Public Relations and Communications Services
    • 200 - 300 Employee
    • Client Servicing Intern
      • Apr 2018 - Jun 2018

      The work elements at Value 360 Communications comprised of: Media Tracking + Relationships (Print & Digital) Client Servicing (category - Finance, FMCG, Entertainment) Soft Profiling Image building & Storytelling CSR Campaign Idea Curation + Planning Media Q/ A session curation for selected celebrities The work elements at Value 360 Communications comprised of: Media Tracking + Relationships (Print & Digital) Client Servicing (category - Finance, FMCG, Entertainment) Soft Profiling Image building & Storytelling CSR Campaign Idea Curation + Planning Media Q/ A session curation for selected celebrities

Education

  • MICA
    Post- Graduate Certificate in Digital Marketing & Communications
    2020 - 2021
  • MIT School of Business
    Master of Business Administration - MBA, Marketing
    2017 - 2019
  • University of Calcutta- The Bhawanipur Education Society College
    B.Com Hons., Accounting and Finance
    2013 - 2016

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