Somya Vats

Senior Analyst, SEO at CMI Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Philadelphia, US
Languages
  • Hindi Professional working proficiency
  • Russian Elementary proficiency
  • English Full professional proficiency

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Bio

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5.0

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Lisa Rocchi-Doyle

During my time working with her, I was continually impressed by Somya's thorough research and insight into the e-commerce market and its various consumer buying patterns. Her dedication to her role lent invaluable fuel to our Product Content Team's impact and effectiveness. We valued her well-documented reporting on consumer behavior and utilized it to constantly respond to consumer needs and the changing marketplace. Somya is impressively diligent and a pleasure to work with, making it easier to do our work well with applicable research and feedback.

Shane Henrikson

I have worked with Somya for a little over two years now. Early on, Somya told me that she was career-driven, and her eagerness to learn drives her personal and professional development success. As I watched her navigate tools and implementing strategies, you could tell Somya is a wiz when it comes to the digital marketing industry. She finds data and/or case studies as evidence and shares it with the group to execute a new digital strategy. It's rare to find someone that takes a project and owns it. The reports Somya created and showcased at Almo Corporation are exceptional. I'm sad to see her leave; watching her grow and become part of my good friends means a lot. Somya brings company culture and values to a company's core values. She'll write a book about her success or have a TED Talk one day, and I'll be the first in line for a signature.

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Credentials

  • Technical SEO
    LinkedIn
    Oct, 2021
    - Nov, 2024
  • Technical SEO
    Moz
    Oct, 2021
    - Nov, 2024
  • SEO Foundations
    LinkedIn
    Aug, 2021
    - Nov, 2024
  • Amazon Sponsored Ads Accreditation
    Amazon Advertising
    May, 2019
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Analyst, SEO
      • Aug 2021 - Present

    • United States
    • Wholesale
    • 200 - 300 Employee
    • Digital Marketing Specialist, Market Intelligence
      • Nov 2019 - Aug 2021

      • Conducted keyword research for products to increase traffic, visibility and rankings• Analyzed marketing strategy of competitors and prepared market intelligence reports• Researched and presented findings on SEO algorithm updates and market & industry trends• Identified insights on consumer behavior through analysis of reviews and search term reports• Used research insights to collaborate with internal teams and market products more strategically

    • Digital Marketing Specialist
      • May 2019 - Oct 2019

      • Managed paid search ad campaigns on top e-commerce ad platforms• Optimized campaigns through bid updates and keyword management to reach KPI goals• Analyzed reporting data and prepared campaign performance reports for internal and external stakeholders

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Jan 2019 - Apr 2019

      • Led business development initiatives to attract new clients• Assisted with management of email campaigns through Mailchimp• Created and managed content for social media accounts • Led business development initiatives to attract new clients• Assisted with management of email campaigns through Mailchimp• Created and managed content for social media accounts

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Marketing Operations Intern
      • May 2018 - Apr 2019

      • Optimized blog posts and web pages by including alt-text in images, including highly searched keywords in the content, and improving website user experience • Tracked behavioral metrics and traffic on web pages through Google Analytics to understand patterns in audience behavior and impact of optimization efforts • Analyzed behavior patterns and campaign performance through customer-journey mapping • Conducted research on prospects for pharma/clinical trial industry events and conferences • Created a campaign to win-back lost accounts

    • United States
    • Performing Arts
    • 100 - 200 Employee
    • Marketing Intern
      • Aug 2017 - May 2018

      • Compiled post-event reports with financial, marketing, and consumer demographic data used for future event forecasting decisions • Organized large data sets into visual graphics to analyze trends in performance outcomes • Conducted research on performers and audiences to assess opportunities for strategic advertising • Reached out to local organizations & businesses for their assistance in promoting shows • Compiled post-event reports with financial, marketing, and consumer demographic data used for future event forecasting decisions • Organized large data sets into visual graphics to analyze trends in performance outcomes • Conducted research on performers and audiences to assess opportunities for strategic advertising • Reached out to local organizations & businesses for their assistance in promoting shows

Education

  • Fox School of Business and Management - Temple University
    Bachelor of Business Administration, Marketing
    2015 - 2019
  • Cornell University
    Integrated Marketing 360 Certificate Program
    2019 - 2020

Community

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