Somya Mishra
Lead Researcher at DB Digital- Claim this Profile
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English Native or bilingual proficiency
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Bio
Experience
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DB Digital
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India
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Technology, Information and Internet
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100 - 200 Employee
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Lead Researcher
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Dec 2019 - Present
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Hike
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India
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Technology, Information and Internet
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200 - 300 Employee
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User Experience Researcher
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May 2017 - Dec 2019
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Directi
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India
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Technology, Information and Internet
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400 - 500 Employee
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UX Researcher
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Sep 2015 - Apr 2017
Leading all Quantitative and Qualitative research activities Conducted JTBD interviews with users to uncover their search and implementation journey Carried out surveys on large samples to measure user satisfaction, needs and gather feedback Conducted various behavioural studies like prototype testing, competitive analysis to evaluate user experience and assist in product development and redesign Leading all Quantitative and Qualitative research activities Conducted JTBD interviews with users to uncover their search and implementation journey Carried out surveys on large samples to measure user satisfaction, needs and gather feedback Conducted various behavioural studies like prototype testing, competitive analysis to evaluate user experience and assist in product development and redesign
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Housing.com
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India
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Real Estate
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700 & Above Employee
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UI/UX Researcher
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Jan 2015 - Aug 2015
As a user experience researcher at housing.com, I have been working closely with the real time users of online real estate portal. Conducting usability test with users in the field and providing recommendations for design improvement of the website to make it more friendly for the users. Conducting contextual interviews with the users and understanding the requirement of the product delivery and conveying the same to the respective product team. Determining the needs of user by conducting task-focused analyses of the research in the field of buying/selling/renting of property. Collaboration with product managers at the stage of initiation, development as well as post-launch period of the product to understand whether the product is catering to the requirements of the users. Creating user persona to address design issues – including design thinking and providing a common language and communications platform about buyers to help overcome barriers and create the focus where it should be – "on helping buyers and customers fulfill their goals." Preparing customer journey map to visualise the customers’ experience to enable understanding on how consumers see things at key touch points in the journey and to identify pain points across different areas that might be impeding the customer journey. Show less
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Bajaj Allianz General Insurance
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India
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Insurance
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700 & Above Employee
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Executive Trainee
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Jun 2014 - Dec 2014
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International School of Business & Media
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Kolkata Area, India
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Member Corporate Relations & Student
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Jul 2012 - Mar 2014
Interacting with the Corporate Heads, inviting them to the college campus and thereby building relations between the college & the company. Interacting with the Corporate Heads, inviting them to the college campus and thereby building relations between the college & the company.
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Education
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ISB&M
Master of Business Administration (MBA), Marketing -
Birla Institute of Technology
Bachelor's degree, Computer Science