Somaya Alaa

SR. Digital Marketing Specialist at Adsela Marketing Solutions
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Contact Information
us****@****om
(386) 825-5501
Location
Cairo, Egypt, EG

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Experience

    • Egypt
    • Marketing Services
    • 1 - 100 Employee
    • SR. Digital Marketing Specialist
      • Nov 2022 - Present

      -Creating, implementing, and driving campaigns through various media channels and platforms with a focus on social media -Track and analysis the efficiency of the marketing campaigns, and issue updates and reports to the marketing manager Create Facebook Ad campaigns (from planning to campaign objective and budgeting, to ad formats -Assisting with the creation of the core brand with responsibility for ensuring the used materials are up to date and delivered at a high-quality level Contributing to marketing campaign idea generation, planning, coordination, and reporting -Have solid and many good connections, networking, and relationships with media influencers we can cooperate and partner with for our marketing campaign Show less

    • Egypt
    • Building Materials
    • 1 - 100 Employee
    • Social Media Specialist
      • Nov 2020 - Present

      - Manage all social media marketing channels. - Create exciting and very creative social media, website content, and marketing material. - Develop, implement, and manage our social media strategy. - Define the most important social media KPIs. - Measure the success of every social media campaign. - Stay up to date with the latest social media best practices and technologies. - Work with the designer to ensure content is informative and appealing. - Manage all social media marketing channels. - Create exciting and very creative social media, website content, and marketing material. - Develop, implement, and manage our social media strategy. - Define the most important social media KPIs. - Measure the success of every social media campaign. - Stay up to date with the latest social media best practices and technologies. - Work with the designer to ensure content is informative and appealing.

    • Saudi Arabia
    • Retail
    • 100 - 200 Employee
    • Digital Marketing Specialist
      • Oct 2021 - Oct 2022

      • Manage digital marketing tools which include social media channels (Facebook, Instagram, Twitter, Snapchat, and TikTok), Google AdWords, and SEO. • Planning and executing advertising campaigns (Social Media, All Google Ad types), including campaign setup, monitoring, reporting, analysis, optimization, budgeting, keyword, and demographic research and targeting. • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans. • Optimized social media channels and web pages to improve SEO and usability. • Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements. • Evaluated market trends to stay current on consumer and competitor changes. • Developed backend tracking URLs to measure campaign results and determine ROI. • Created customized marketing materials to increase product awareness. • Work with the designer to ensure the content is informative and appealing. • Brainstorm and develop ideas for creative marketing campaigns. • Stay up to date with the latest social media best practices, technologies, and trends. • Track and report daily, weekly, monthly, and quarterly KPIs. Show less

    • Social Media Marketing Specialist
      • Jun 2020 - Nov 2020

      • Create and implement a social media marketing plan. • Manage and develop all social media channels (Facebook – Instagram – Linkedin). • Generate, edit, publish, and share daily content to reach the right audience. • Creating advertising campaigns with daily following up and assess against goals. • Continuously improve by capturing and analyzing the social data, insights, and best practices, and then acting on the information. • Collaborate with sales department to follow up the result from data social media • Data monitoring and reports for both organic content and ads • Collaborating with designer/s to improve user experience. Show less

  • travel mall
    • Cairo, Egypt
    • Digital Marketing Specialist
      • Oct 2019 - Oct 2020

      - Manage and develop all social Media channels (Facebook - Instagram - Twitter). - Create high-quality relevant content to reach the right audience. - Build and execute social Media strategy. - Creating advertising campaigns with daily following up and assess against goals. - Daily following up for pages, messages, comments, and posts. - Manage the content for the the all company social Media accounts. - Edited and proofread written pieces before publication. - Conduct keyword research and use SEO guidelines to optimize content. - Prepare content marketing plans. - Implement strategy. - Create design. Show less

Education

  • Al-Azhar University
    university, Sociology
    2018 - 2022

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