Experience

Lexholding ZRt.

• Hungary
• Financial Services
• 1 - 100 Employee

• Online Media Manager

  • Jan 2022 - Present

  LEXHOLDING ZRt. is one of the largest group of companies in the country, owned exclusively by Hungarians. Its main activities are grouped around financial services (BÁV Pawnshop), art trade (BÁV Auction House), taxi passenger transport (Főtaxi), and real estate development and utilization (INFORG).Full range of online marketing activities from FB social, PPC and web developments, setup and checking campaigns and briefing agencies. LEXHOLDING ZRt. is one of the largest group of companies in the country, owned exclusively by Hungarians. Its main activities are grouped around financial services (BÁV Pawnshop), art trade (BÁV Auction House), taxi passenger transport (Főtaxi), and real estate development and utilization (INFORG).Full range of online marketing activities from FB social, PPC and web developments, setup and checking campaigns and briefing agencies.



ArvaliCom

• Hungary
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jan 2019 - Present

  Managing and supporting the full range of marketing activities for SMEs, consulting clients, managing project teams, designing and executing digital strategies and promotions in B2B and B2C, expert management of social media interfaces, designing and implementing marketing strategies - Facebook, Google, LinkedIn, website and webshop design, B2B and B2C lead generation and newsletter campaign management Managing and supporting the full range of marketing activities for SMEs, consulting clients, managing project teams, designing and executing digital strategies and promotions in B2B and B2C, expert management of social media interfaces, designing and implementing marketing strategies - Facebook, Google, LinkedIn, website and webshop design, B2B and B2C lead generation and newsletter campaign management



Pán-Trade Kft. - 100% fitness

• Hungary
• Sporting Goods Manufacturing

• Marketing Director

  • Jul 2015 - Dec 2018

  Implementation of marketing strategy and plan, marketing support for sales channels B2B and B2C, initiating and managing customer promotions, coordinate campaign launches, work together with business partners on marketing projects (distributors, EMAG, Árukereső, Shopalike, Olcsobbat.hu, Edigital, Mall.hu, Bónusz Brigád) coordinating media planning and execution, launching new products and trade marks to the market (Precor, Gym80, Matrix, Vector Fitness). Content management for webshop:fitness-index.hu, websites (startrac.hu, precor-hungary.hu, pan-trade.hu, tunturi.hu), FB, Youtube. Market research.



Peak Hungary Co.

• Online Marketing and Trade Director

  • Jul 2014 - Jun 2015

  Management the full scale marketing activities of peakshop.hu. Weekly online, offline marketing campaigns, campaign planning, implementation. Defining middle term strategies. Content management for FB, website, webshop, Twitter, Google+, Youtube. Regular Adwords, Analytics analysis, SEO, market research. Management the full scale marketing activities of peakshop.hu. Weekly online, offline marketing campaigns, campaign planning, implementation. Defining middle term strategies. Content management for FB, website, webshop, Twitter, Google+, Youtube. Regular Adwords, Analytics analysis, SEO, market research.



Scitec Nutrition

• Hungary
• Wellness and Fitness Services
• 1 - 100 Employee

• Export Director for Italy

  • Apr 2013 - Jul 2014

  Management the full scale activities of sales, marketing for Italian market. Coordination and development the company’s sales strategy, the work of sales team, management of key customers. Supervise the activity of the sales team, developing and coaching of colleagues. Gather, validate, and evaluate product/market requirements through market and customer research, competitive and product research, create regular competitor analysis. Acquisitions of new customers, distributors, develop existing customers. Supervising of orders, shipping, invoicing, asset management, product licensing. Coordinate marketing communication (offline, online marketing and social media) in Italian. Regular tracking and evaluations KPIs. Regular analysis and reports for management.



TTG Hungary

• Director and Editor

  • Mar 2002 - Apr 2013

  Relaunching the magazine with new image, design, journalists, editor. Preparing weekly newsletter, creating and up-dating website. Special editions in foreign languages for foreign tourism exhibitions and participating on fairs. Worldwide media partnership for ITTFA, EIBTM-Barcelona, IMEX-Frankfurt, ITE-Hong Kong, ATM-Dubai etc. Organization of fairs, conferences, workshops. Representation of foreign partners in Hungary. Organizing study tours, conferences, incentive events, supervising and managing the full-scale activity of the company.



Cassandra Reisen

• Manager and owner

  • Mar 2001 - Dec 2002

  Organizing of conferences, incentive events, incoming and outgoing trips for 50-1000 people, managing and supervising the whole activities. Organizing of conferences, incentive events, incoming and outgoing trips for 50-1000 people, managing and supervising the whole activities.



MOL Hotels Hotel-Touristic Co.

• Marketing and sales director

  • Jan 1998 - Sep 2000

  Coordination of full-scale marketing activity of 20 hotels and 5 travel agencies throughout Hungary, executing of company strategies, operative plans, forming the corporate identity, product development, introduction of uniform price and commission system, increasing the number of national and foreign tour operators, travel agencies working with the units of MOL Hotels, contracting with them. Preparing brochures, catalogues, leaflets from the point of content and form, organization of exhibitions, study tours, participating on fairs, workshops home and abroad, coordination of advertisements, sales promotions of hotels and travel agencies, market research.



TAVERNA Hotel & Restaurant Co.,

• Marketing and sales manager

  • Aug 1993 - Dec 1997

  PR, advertising, market research, organization of fairs, exhibitions, workshops, press conferences home and abroad, sales promotion, 1996. July-September working experience in travel agencies in Germany (Hotelreservierung für Ungarn/Stuttgart) and in Switzerland (IBUSZ/Zurich) PR, advertising, market research, organization of fairs, exhibitions, workshops, press conferences home and abroad, sales promotion, 1996. July-September working experience in travel agencies in Germany (Hotelreservierung für Ungarn/Stuttgart) and in Switzerland (IBUSZ/Zurich)